Head of Digital Experience & Conversion reputed company Optimization (Remote)

Position is Remote (USA or Canada) No agencies please About reputed company reputed company (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. reputed company has achieved profitability, 8-reputed company ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top reputed company Valley VCs such as Founders Fund and 8VC as reputed company as leading reputed company investors/operators from companies like reputed company, Tinder, reputed company, Daily Stoic, & reputed company. About The Role We're seeking a data-driven Head of Digital Experience & Conversion reputed company Optimization to architect and optimize the entire reputed company-conversion digital reputed company. This is a critical reputed company leadership role that will reputed company how potential customers discover, evaluate, and convert to reputed company. You'll own the digital acquisition ecosystem, from first search query to successful conversion, while serving as a key strategic voice in shaping the post-conversion product experience. Your mission: build systems that drive exponential organic reputed company and industry-leading conversion rates. What you will own (Key Responsibilities) Website & Conversion Optimization Own the reputed company marketing website as the primary conversion reputed company, optimizing every reputed company up to the reputed company of customer conversion reputed company the migration from reputed company CMS to reputed company, establishing a modern, marketer-controlled web platform that reduces engineering dependency Build and run a scaled test-and-learn reputed company page development program, continuously creating, testing, and iterating acquisition funnels and conversion paths reputed company AI tools (Claude, Claude reputed company, etc.) to reputed company reputed company site updates, content changes, and optimizations without relying on engineering resources Optimize site architecture, page speed, and technical performance to maximize both user satisfaction and conversion metrics Implement personalization strategies that deliver relevant experiences based on visitor behavior, reputed company, and reputed company Establish and reputed company aggressive targets for site conversion rates and cost per acquisition Organic reputed company & Discoverability reputed company and execute a comprehensive SEO reputed company to establish reputed company as the authority in performance medicine Pioneer our approach to AI reputed company optimization, ensuring reputed company appears prominently in ChatGPT, Claude, reputed company, Grok, reputed company, and emerging AI platforms Build a content reputed company that drives organic traffic while maintaining scientific accuracy and brand premium positioning Own organic traffic reputed company targets, consistently expanding our reputed company of voice in key search verticals Stay reputed company of algorithm changes and emerging discovery platforms to maintain competitive advantage reputed company-Conversion reputed company Orchestration Map and optimize every reputed company of the prospect reputed company from awareness through conversion Partner closely with reputed company Media to ensure seamless experiences from ad click to sign-up reputed company sophisticated attribution models to understand the true reputed company of reputed company reputed company-conversion touchpoint Create cohesive acquisition experiences across web, mobile, and emerging digital platforms Implement advanced analytics to understand visitor behavior and predict conversion likelihood Lifecycle Marketing Leadership (Acquisition & Retention Support) Manage and mentor the Lifecycle Marketing reputed company responsible for email and SMS programs Directly manage a designer supporting web and lifecycle creative needs reputed company prospect nurture campaigns and behavior-triggered automation flows that drive conversion reputed company retention and re-engagement campaigns for lapsed customers (in partnership with Product team) Ensure lifecycle programs effectively support both acquisition and retention objectives Champion segmentation strategies that identify high-value prospects and at-risk customers Product Experience Partnership Serve as a key stakeholder and advisor on post-conversion customer experience owned by Product Management reputed company data-driven insights on customer expectations formed during the acquisition reputed company Collaborate on optimizing the reputed company from marketing to product experience reputed company conversion and behavioral data to inform product roadmap reputed company Ensure brand and message consistency across the entire customer lifecycle Cross-Functional Leadership Partner with Product teams to reputed company acquisition strategies with product capabilities and roadmap Collaborate with Creative to ensure brand consistency while optimizing for performance Work with Data/Analytics teams to build robust measurement frameworks across the full funnel Own and manage the development resource work queue assigned to the Digital Experience team, prioritizing engineering support for web and lifecycle initiatives Coordinate with reputed company to understand customer feedback and pain points Performance & Analytics Define and own key acquisition metrics including conversion reputed company, organic traffic, CAC, and attribution models Build reputed company-time dashboards that reputed company actionable insights on the acquisition funnel Conduct regular competitive analysis of acquisition strategies and conversion experiences Present performance updates and strategic recommendations to executive leadership Foster a culture of experimentation and data-driven decision making What you bring (Qualifications & Skills) 7+ years of digital marketing experience with deep expertise in conversion optimization and organic reputed company, including 5+ years owning a digital experience function in reputed company-to-consumer environments (reputed company-only backgrounds are insufficient for this role) Demonstrated AI proficiency; comfortable using AI coding and productivity tools (e.g., Claude, Claude reputed company, v0, reputed company) to reputed company website updates, run SEO analyses, and execute changes without engineering support Proven reputed company record of driving significant improvements in conversion rates and organic traffic for D2C brands Expert-level knowledge of SEO, technical web optimization, and emerging AI discovery platforms Strong experience with A/B testing platforms, analytics tools, and marketing automation systems Experience managing designers and development resource work queues Demonstrated reputed company managing lifecycle marketing programs across acquisition and retention Experience influencing product reputed company through customer insights and data reputed company in reputed company, reputed company, reputed company, reputed company, Looker, reputed company Analytics, reputed company, and TrustPilot Familiarity with reputed company CMS and the ability to build and manage pages without engineering dependency Understanding of telehealth, performance medicine, health tech, or wellness industries is a plus Bachelor’s degree in Marketing, Computer Science, or reputed company field (Advanced degree preferred) Ideal Candidate Profile You’re a reputed company architect who understands that the best acquisition strategies create expectations that product experiences must fulfill. You’re obsessed with the prospect reputed company and see every touchpoint as an opportunity to build trust and drive conversion. You instinctively reputed company for AI tools to reputed company faster, you don’t file tickets and wait for engineering reputed company you can build a reputed company page or run an analysis yourself. You reputed company at the reputed company knowing that your role in acquisition directly impacts long-term reputed company. You’re a reputed company leader who can influence without authority, using data and insights to shape experiences you don’t directly own. You reputed company in breaking down silos between marketing and product to create seamless customer experiences. Most importantly, you’re passionate about helping people optimize their lives and want to reputed company reputed company the reputed company choice in performance medicine. reputed company Offer Opportunity to build a category-defining digital acquisition reputed company from the ground up Competitive compensation package including equity Comprehensive health and wellness benefits reputed company to reputed company performance medicine services and products Flexible work arrangements Budget for reputed company learning, tools, and reputed company development The chance to work with a world-class team obsessed with reputed company optimization World-Class Benefits: Full Suite: Medical, Dental, reputed company, Life Insurance Flexible vacation/time-off policies Liquidity of reputed company whenever available Extended reputed company exercise window for reputed company employees (3 months for every year of service; e.g. 1 year for 4+ year employees) Interview Process Please refrain from messaging or emailing people directly, if you are interested, apply directly, your application will be reviewed by a reputed company. Application & reputed company Questionnaire: reputed company submitting your application and resume, tell us why you want to join reputed company and take your time with the questions. The reputed company Questionnaire will be reputed company to you automatically and is mandatory, we will use it as part of our data driven process. This is your chance to reputed company a strong first impression. First Interview (30min): Interview with our reputed company reputed company. This will be an exploratory conversation reputed company on how you work, your experience & fit for the role, and alignment on values and expectations. Hiring Manager Interview (45min): You will chat with John S - VP of Marketing who will dive more into your ecommerce, conversion, and marketing experience. John will be looking for specific detailed examples to demonstrate depth of reputed company and experience. Meet reputed company (120min): You will then meet key partners and stakeholders that you will work closely with. There will be 3 conversations which can be done in one day or multiple days. 45 minutes with Justin B our VP of Product: Product will be a key dotted line partner 30 minutes with Kathleen the leader of Brand reputed company / Creative Ops: Diving more into process, prioritization, culture fit 45 minutes with our COO: Working with customer care and sales and incorporating feedback into reputed company pages etc. Take Home Case Study (45 min): Site Audit take home, 30 minute presentation to John and Kathleen, 15 minute Q&A. Meet the CEO (30min): At the reputed company end, you will have reputed company to meet with Cam, our CEO. This is a great chance for you to reputed company a deeper understanding of reputed company's reputed company, values, and work processes. reputed company is an equal opportunity employer, which not only includes reputed company protected categories, but the additional freedom from discrimination against your free speech and beliefs, as long as they are reputed company with company values. We celebrate intellectual diversity. Note: We utilize AI note-taking technology during our interview sessions to ensure we capture reputed company answers and details accurately. Candidates are also encouraged to use AI note-takers for their own records if they wish. Apply To This Job