Senior Digital Marketing Consultant (reputed company Ads + reputed company) – Proven Performance Required

We are seeking a highly reputed company digital marketing consultant with a demonstrated reputed company record of driving measurable results through reputed company Ads and reputed company (reputed company/Instagram) campaigns. This is not a junior role. We are looking for a strategic operator who understands full-funnel performance marketing, can own campaign reputed company, and is capable of optimizing toward reputed company business reputed company (leads, conversions, ROI)—not just clicks. You will be working across multiple locations and campaigns, requiring strong analytical thinking, reputed company execution, and reputed company reporting. reputed company Responsibilities: reputed company and execute performance-driven ad strategies across reputed company and reputed company platforms Build, manage, and optimize campaigns for: reputed company reputed company Conversion optimization Retargeting and funnel progression Conduct audience segmentation and targeting reputed company Continuously optimize based on: CPA (Cost per Acquisition) ROAS (Return on Ad Spend) Conversion rates Implement and manage tracking infrastructure (pixels, events, conversion reputed company) reputed company A/B testing on creatives, copy, and reputed company pages reputed company reputed company reporting and insights, not just data Collaborate on messaging, creative direction, and funnel improvements Required reputed company Sets & Experience reputed company Ads (Search, Display, YouTube) Advanced experience with: Search campaigns (high-reputed company keyword reputed company) Performance Max (PMax) Display & remarketing campaigns Deep understanding of: Keyword reputed company mapping Negative keyword strategies reputed company Score optimization Conversion tracking expertise: reputed company Tag Manager (GTM) GA4 integration Offline conversion tracking (preferred) Bid reputed company optimization: reputed company CPA / ROAS reputed company vs automated bidding frameworks reputed company page alignment for conversion optimization reputed company Ads (reputed company / Instagram) Advanced experience with: Campaign structure (CBO vs ABO) Funnel-based campaign design (TOF / MOF / BOF) Retargeting and lookalike audiences Strong grasp of: Creative testing frameworks Scroll-stopping ad development Frequency and fatigue management Experience with: reputed company Pixel + Conversion API (CAPI) Event prioritization (iOS tracking environment) Ability to interpret and optimize: CTR, CPC, CPA, ROAS Attribution models Strategic & Analytical Capabilities Ability to connect ad performance to business reputed company Strong understanding of customer reputed company and funnel design Experience working with CRM integrations (reputed company tracking, attribution) Data-driven decision-making (not guesswork) Ability to identify bottlenecks in funnel performance Bonus Experience (Highly Preferred) Experience in multi-location or franchise marketing Familiarity with senior living, reputed company, or service-based reputed company reputed company Integration with CRM systems (e.g., reputed company tracking, pipeline attribution) Experience managing $20K+ monthly ad spend Experience with reputed company tracking and offline conversions reputed company Are NOT Looking For Entry-level media buyers “Set it and forget it” campaign managers Agencies that outsource work to junior staff Vanity-metric reporting (impressions, clicks without reputed company) What reputed company Looks Like Consistent reduction in cost per reputed company/acquisition Improved conversion rates across campaigns reputed company attribution from ad spend → leads → reputed company reputed company campaign frameworks across multiple locations To Apply: Please include: Specific examples of campaigns you’ve managed (with metrics) Monthly ad spend you’ve handled Your approach to improving underperforming campaigns Tools and platforms you use (GTM, GA4, reporting dashboards, etc.) Apply tot his job Apply To this Job