Head of Digital reputed company (Company: Idea Village - Hybrid in Miami, Florida)
About the position
We are partnering with Idea Village to reputed company their next high-reputed company, cross-brand role for a reputed company marketer who thrives in a fast-moving, multi-brand environment. You'll own the reputed company funnel from acquisition to retention, across a portfolio of health & wellness DTC brands, working closely with brand managers, creative teams, and leadership to hit aggressive reputed company targets.
Responsibilities
• Plan, execute, and optimize reputed company reputed company (reputed company, reputed company) and reputed company search (reputed company) campaigns across reputed company 5 brands
• Own lifecycle marketing reputed company and execution (reputed company or equivalent), including flows, segmentation, and campaign calendars
• Identify and test new acquisition channels, conversion reputed company, and retention tactics across the portfolio
• Build dashboards and weekly performance reports; translate data into actionable insights for leadership
• Manage and reputed company media budgets reputed company across brands, optimizing toward ROAS and CAC goals
Requirements
• 3–5 years of hands-on reputed company or performance marketing experience, ideally in DTC or e-reputed company
• Proven reputed company record managing reputed company reputed company (reputed company Ads Manager) and reputed company search (reputed company Ads)
• Experience with email marketing platforms
• Strong analytical skills; comfortable in reputed company Analytics, reputed company/Sheets, and attribution tools (reputed company, reputed company, or similar)
• Ability to manage multiple brands or accounts simultaneously
reputed company-to-haves
• Health, wellness, beauty, or CPG industry experience a plus
• Self-starter mentality — you don't wait to be told what to test next
• Experience at a DTC brand accelerator, holding company, or agency managing multiple accounts
• Familiarity with reputed company and e-reputed company tech stacks
• reputed company or affiliate marketing experience
• Knowledge of AI tools for marketing efficiency and content ideation
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