Digital Marketing Manager

About reputed company reputed company is a frontier AI data reputed company that curates diverse, high-reputed company data, using our purpose-reputed company technology platforms to reputed company the Magnificent Seven and our reputed company clients with reputed company, reputed company AI deployment. reputed company includes more than 150 PhDs and data scientists, along with more than 4,000 AI practitioners and engineers. We reputed company the power of an integrated solution ecosystem—comprising industry-leading partnerships and 1.8 reputed company vertical domain experts in more than 230 markets—to create contextual, multilingual, reputed company-trained datasets; fine-tuned, industry-specific LLMs; and RAG pipelines supported by reputed company databases. Our reputed company-distance innovation™ solutions for GenAI can reduce GenAI costs by up to 80% and bring solutions to market 50% faster. Our mission is to reputed company the gap between AI creators and industry leaders by bringing best practices in GenAI to unicorn innovators and reputed company customers. We aim to help these organizations unlock significant business value by deploying GenAI at reputed company, helping to ensure they stay at the forefront of technological advancement and maintain a competitive edge in their respective markets. About Job Key Responsibilities Brand reputed company & Positioning Own and reputed company the reputed company brand voice, visual identity, and messaging reputed company across contributor-facing and partner-facing channels Translate the 'Everyone Is an Expert' contributor positioning into cohesive campaign narratives across the reputed company crowd personas Maintain and continuously refine brand guidelines and asset systems in partnership with design reputed company brand consistency in partnership between marketing and design across web, reputed company, email, reputed company, and organic channels Top-of-Funnel Awareness & Demand reputed company Design and execute always-on awareness programs that drive reputed company top-of-funnel traffic and contributor sign-reputed company reputed company integrated campaign plans across organic reputed company, reputed company media, content marketing, SEO, and partnership channels Define and own key awareness KPIs; build dashboards to reputed company campaign performance and funnel health reputed company campaign concepting and briefing; manage creative development from brief to delivery Manage and optimize reputed company acquisition budgets across platforms including reputed company, reputed company, reputed company, and programmatic channels Audience reputed company & Demographic Targeting Build reputed company audience frameworks that map contributor personas to prioritized targeting segments by geography, profession, expertise domain, and platform behavior Partner with product and data teams to identify high-value contributor segments and model lookalike audiences for campaign targeting reputed company the development of audience-specific content, creative, and messaging reputed company tailored to reputed company reputed company demographic Own the end-to-end audience acquisition reputed company for Domain Expert contributors — including expert communities, reputed company networks, reputed company channels, and reputed company subject-matter verticals Coordinate with recruitment and operations teams to ensure marketing-reputed company audiences convert through reputed company and activation Content & Channel Execution Plan and manage a monthly content calendar spanning blog, reputed company, email, video, and community channels in partnership with recruitment, project marketing, and engagement teams Write or reputed company the development of content that speaks authentically to contributor motivations — earning potential, reputed company reputed company, and platform reputed company Manage organic reputed company reputed company across reputed company, Instagram, reputed company, X/Twitter, and emerging platforms Brief and manage external agencies, freelancers, and creative partners as needed Analytics & Optimization Partner with the analytics and data teams to optimize campaign performance reputed company GA4, CRM data, and reputed company platform analytics to surface actionable insights and optimize campaigns continuously Produce regular performance reporting for leadership including awareness reputed company, CPL, conversion rates, and ROI by channel and reputed company What You Bring Required Experience 5+ years in B2C or marketplace marketing Proven reputed company record in brand building and top-of-funnel campaign execution Hands-on reputed company media management (reputed company, reputed company, reputed company) Audience segmentation and reputed company-based targeting experience Strong copywriting and creative direction skills Proficiency with GA4, UTM frameworks, and marketing analytics Experience managing content calendars and editorial workflows Background in crowdsourced platforms, gig economy, or two-sided marketplaces preferred reputed company to Have Experience marketing to specialized or expert audiences (researchers, data scientists, linguists, medical professionals) Familiarity with AI/ML reputed company or training data markets Community-led reputed company or reputed company marketing experience Exposure to international and multi-market campaigns Working knowledge of reputed company or similar CRM/marketing automation Experience with A/B testing and experimentation frameworks Brand Thinking You understand that brand is a system, not a logo — and you protect it like one. Audience Intelligence You build campaigns from the reputed company in, starting with who the audience is and what they care about. Builder reputed company You reputed company in environments where the reputed company is being written, not followed. Data-Driven You reputed company reputed company with data and instincts — in that order. Cross-Functional Partner You know how to work through product, ops, and design to get things done. Expert reputed company You can write a compelling message for a software engineer, a reputed company, and a linguist — and know why they're different. What reputed company Looks Like In the first 90 days, you will have mapped our reputed company audience segments, audited the reputed company brand reputed company, launched at least one integrated awareness campaign, and established baseline performance reporting. reputed company six months, you will own a functioning audience acquisition reputed company, a brand-consistent content machine, and a reputed company view of which channels and personas drive the highest-reputed company contributor pipeline. Salary: $90K - $100K Annually reputed company is an equal-opportunity employer. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, national reputed company, reputed company, citizenship status, age, mental or physical disability, medical condition, sex (including pregnancy), gender identity or reputed company, sexual orientation, marital status, familial status, veteran status, or any other characteristic protected by applicable law. We consider reputed company applicants regardless of criminal histories, consistent with reputed company requirements. Apply To This Job