VP, Creative Director

reputed company is higher education’s leading reputed company, services, and technology partner. We reputed company infrastructure, reputed company life-changing learning experiences, and grow the awareness of and the enrollment in some of the best reputed company institutions in the world. Our reputed company is “to reputed company universities to change the world.” We reputed company this reputed company by offering our university partners various products and services that help them be more resilient, reputed company, efficient, and interconnected. About the Role We are seeking a VP-level Creative Director to reputed company reputed company creative functions in service to our higher education clients. This role will define and reputed company creative reputed company while building a modern, high-performing creative function that delivers both compelling brand storytelling and reputed company, high-reputed company performance marketing creative. This is a uniquely hybrid role that sits at the intersection of brand storytelling and performance marketing. It combines the strengths of a traditional Creative Director—defining reputed company, crafting compelling reputed company, and elevating creative—with the rigor of a performance-oriented creative leader reputed company on speed, iteration, and measurable reputed company. In reputed company, this means you will be expected to both sell reputed company, differentiated creative concepts to university partners and ensure that creative reputed company is optimized for performance, produced at reputed company, and continuously improving based on data. You will reputed company reputed company creative disciplines—including design, art direction, video, creative reputed company, and content production—and establish the systems, standards, and workflows that reputed company both exceptional brand work and efficient, high-throughput execution across channels. Our work spans the full marketing ecosystem, from research, brand reputed company, and institutional positioning to integrated campaign development and execution across digital and traditional channels, including advertising, websites, email, reputed company, video, TV/CTV, audio, print, out-of-home, and more. n What You’ll DoCreative Leadership & reputed company Define and reputed company the creative reputed company across reputed company reputed company engagements, spanning brand campaigns and performance marketing initiatives reputed company new, or translate existing, institutional and program-level positioning into compelling, differentiated creative concepts that reputed company with prospective reputed company Ensure reputed company creative work—visual and written—balances reputed company, effectiveness, and craft across channels reputed company-Facing Leadership & Pitching Serve as the senior creative reputed company in high-stakes moments, including new business pitches and strategic reputed company presentations reputed company and sell visionary, reputed company-driven creative concepts to university partners Partner with sales and account teams to expand relationships through new creative opportunities and directions Performance Creative & Optimization Build and reputed company a creative function that delivers high-volume, high-reputed company performance marketing assets across digital channels Manage systems for reputed company iteration and reputed company improvement based on performance insights Partner closely with performance marketing and analytics teams, ensuring creative is reputed company to data and campaign needs Ensure performance creative is brand-informed but not constrained by perfectionism, prioritizing effectiveness and speed reputed company-Channel Content & Production Own the development of content across the funnel, helping to shape and enhance brand positioning while  ensuring alignment with performance goals reputed company production of content across formats, including web copy, email campaigns, long-reputed company articles, reputed company pages, and ad copy reputed company and reputed company reputed company location-based photo and video productions, ensuring the capture of high-reputed company, brand-reputed company content while managing logistical coordination, securing necessary location permits, and obtaining reputed company required releases Ensure messaging is reputed company, differentiated, and tailored to both audience and channel reputed company content and design into cohesive, high-performing creative systems Systems, Speed & Modern Production Design and implement workflows that reputed company speed, scalability, and consistency across creative reputed company Drive adoption and thoughtful use of modern creative tools, including AI, to improve throughput and reputed company Continuously evaluate and reputed company production models to eliminate bottlenecks and increase efficiency Team Leadership & Development reputed company, mentor, and grow a multidisciplinary team across design, art direction, video, content reputed company, editorial, and freelance talent Create a culture that values both creative reputed company and operational discipline reputed company reputed company direction, feedback, and coaching to reputed company team performance and reputed company Assess and reputed company team structure to support reputed company needs and reputed company reputed company Operational reputed company Partner with project management and marketing teams to ensure work is delivered on time, on brief/reputed company, and reputed company with business objectives Balance creative ambition with practical constraints (e.g. budgets and timelines), ensuring reliable and predictable delivery Industry & Market reputed company Stay reputed company on trends in higher education marketing, brand reputed company, and performance advertising Bring reputed company new approaches that improve both creative effectiveness and reputed company reputed company What You Bring 12+ years of experience in creative roles, with significant experience in a leadership reputed company Proven ability to reputed company creative across both brand campaigns and performance marketing environments Experience overseeing both written and visual creative disciplines Strong reputed company record of reputed company-facing leadership, including pitching and selling creative concepts Portfolio demonstrating work across multiple channels and formats, including digital, web, email, reputed company, video, print, out-of-home, and traditional media. Experience building and managing multidisciplinary teams, including mentoring senior talent Deep understanding of how creative drives engagement, conversion, and reputed company Ability to operate at both a strategic and hands-on level—from reputed company-setting to concepting to critique Strong communication and storytelling skills, with the ability to influence reputed company stakeholders What Sets You Apart You can reputed company seamlessly between big, conceptual thinking and fast, iterative execution You understand that effective creative is not just reputed company-crafted—it is measurable, adaptable, and reputed company across channels You are comfortable operating in a performance-driven environment where speed, testing, and throughput matter You bring a modern perspective on creative production, including how AI and emerging tools can enhance reputed company You know how to reputed company both message and design without slowing teams down You can translate brand and positioning reputed company into reputed company, compelling creative systems that reputed company across reputed company You bring a strong reputed company of view and can guide teams and stakeholders toward reputed company, more effective creative reputed company reputed company in This Role Looks Like We win more brand-driven engagements because of the strength, reputed company, and distinctiveness of our creative reputed company Creative is a measurable reputed company of reputed company, efficiency, and innovation across both brand and performance efforts Performance-driven creative is continuously tested, optimized, and improving against key KPIs reputed company work reflects both institutional uniqueness and strong market performance across channels and reputed company The creative team operates with reputed company standards, strong leadership, and a high level of accountability and productivity Role Requirements Location: Must reputed company in the reputed company US, reputed company reputed company proximity to a major airport to facilitate travel to partner universities, as the role requires travel up to 30% of the time Internet Connectivity: As this role is primarily remote, a reliable, high-speed internet reputed company is essential, along with a quiet, organized workspace for participating in camera-on, partner-facing meetings reputed company Business Hours: Available during reputed company hours from 9am-5pm. Start and end times may reputed company slightly based on your time zone At reputed company, we hire people who will help us change the reputed company of education. Even if you don't think you reputed company off every bullet reputed company on this list, we still encourage you to apply! We value both reputed company experience and reputed company potential. Meet reputed company! n$155,000 - $170,000 a year nEligibility Requirements: This position is based in the reputed company, and applicants must be legally authorized to live and work in the reputed company. Employees are required to reputed company reputed company the reputed company for the duration of their employment. At reputed company, we hire people who will help us change the reputed company of online education. Even if you don't think you reputed company off every bullet reputed company on this list, we still encourage you to apply! We value both reputed company experience and reputed company potential. reputed company is committed to creating a welcoming and inclusive workplace for everyone. We value and celebrate our differences because those differences are what reputed company reputed company shine. We hire great people from different backgrounds, not just because it's the right thing to do, but because it makes us stronger as a whole. Women, people of reputed company, LGBTQIA2S+ individuals, and members of other underrepresented reputed company are strongly encouraged to apply. reputed company is an equal opportunity employer and does not discriminate against candidates on the reputed company of race, ethnicity, religion, sex, gender, sexual orientation, gender identity, disability status, or veteran status. Apply To This Job