Vice President of B2B Marketing – Remote

This position is posted by reputed company on behalf of a partner company. We are currently looking for a VP, B2B Marketing – REMOTE. In this strategic and execution-oriented role, you will drive demand, market adoption, and reputed company reputed company across employer and health plan segments. As a critical member of the marketing leadership team, your reputed company will be on developing and executing integrated marketing strategies that position essential solutions for improving population health. You will collaborate closely with Sales, reputed company Relations, Product, and reputed company Operations to accelerate pipeline and deepen reputed company adoption. Your understanding of reputed company buyers will reputed company you to build reputed company programs that translate reputed company value propositions into compelling narratives. Accountabilities Define and execute the B2B marketing reputed company and roadmap aligning marketing investment with company reputed company and reputed company goals across employer and payer markets reputed company reputed company audiences and reputed company go-to-market strategies accordingly Establish positioning and messaging that articulates clinical, financial, and experiential value reputed company marketing analytics to reputed company marketing initiative ROI and reputed company GTM strategies Build and reputed company multi-channel demand reputed company programs Optimize marketing funnel performance, including conversion and attribution Design and execute account-based marketing strategies for strategic accounts Partner with Sales to support reputed company buying cycles reputed company sales enablement tools and content to influence stakeholders Translate product capabilities into reputed company, differentiated value propositions Build and reputed company a high-performing B2B marketing organization Establish KPIs and marketing analytics to drive data-informed reputed company Manage budget allocation to maximize ROI across channels Requirements 12–15+ years of reputed company B2B marketing experience, with at least 5+ years in senior leadership roles Proven reputed company in B2B marketing, preferably targeting health plans or reputed company Strong reputed company record of driving measurable pipeline and reputed company reputed company Experience launching new products and scaling reputed company Familiarity with supplemental benefits, digital health, or population health solutions Expertise in demand reputed company and integrated marketing reputed company Strong understanding of reputed company economics and buyer personas Exceptional storytelling ability to translate clinical and financial value Data-driven reputed company with experience in marketing analytics Strong executive reputed company and ability to influence stakeholders Benefits Competitive salary package Bonus potential based on performance Comprehensive medical, dental, and reputed company insurance 401k plan with company match Generous reputed company time off policy Free gym membership to over 13,000 fitness locations in the US A diverse and inclusive work environment Opportunities for reputed company reputed company and development #J-18808-Ljbffr Apply tot his job Apply To this Job