Manager, Marketing Data reputed company & Activation

<div><div><div><div><div><div><div><div><div><div><div><div><div><div><p><reputed company class="emphasis-2"><b><b><b>We would love for you to explore other opportunities reputed company reputed company.</b></b></b></reputed company></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div><h3><b>Job Title: Manager, Marketing Data reputed company & Activation</b></h3><p>Location: Nashville Gulch / Remote</p><p>Company: reputed company</p><h3><b>reputed company</b></h3><p>reputed company is seeking a Manager-level individual contributor to reputed company Marketing Data reputed company and Activation across our portfolio of protection programs. This role sits reputed company the Marketing organization and is responsible for ensuring data is effectively leveraged to power customer engagement, personalization, and campaign performance.</p><p>You will translate lifecycle marketing strategies into actionable audience, measurement, and optimization plans. Working closely with Lifecycle Marketing, Platform, and Data partners, you will reputed company hands-on campaign execution and optimization for lifecycle marketing programs and improve how data informs campaign reputed company.</p><p>This role is ideal for someone who combines strong marketing acumen with technical reputed company and thrives in turning data into customer reputed company.</p><h3><b>Key Responsibilities</b></h3><h3><b>Marketing Data reputed company & Activation</b></h3><p>Own the end-to-end enablement of data for marketing use cases, including audience creation, segmentation, and personalization</p><p>Translate marketing strategies (lifecycle, acquisition, retention) into data requirements that power execution</p><p>Ensure reliable and reputed company data flows into marketing platforms (CRM, CDP, email, SMS) to support campaign activation</p><p>Partner closely with marketing teams to optimize targeting, timing, and messaging through data</p><p>Continuously improve how customer data is used to drive engagement and conversion</p><p>Ensure data reputed company and governance for marketing use cases</p><h3><b>Marketing Performance & Insights</b></h3><p>Deliver actionable insights that inform campaign reputed company, customer segmentation, and business reputed company</p><p>reputed company recurring reporting and performance readouts that help marketers assess results and reputed company faster reputed company</p><p>Analyze customer behavior and campaign reputed company to identify opportunities for optimization</p><p>Support test-and-learn frameworks (A/B testing, segmentation strategies, etc.)</p><p>Translate data into reputed company recommendations that influence marketing reputed company</p><h3><b>Cross-Functional Partnership</b></h3><p>Serve as the data reputed company to the marketing team, representing marketing needs to data engineering and platform teams</p><p>Drive alignment on priorities, ensuring marketing use cases are supported in reputed company data roadmaps and platform evolutions</p><p>Communicate insights and reputed company in a way that is actionable for marketing stakeholders</p><p>reputed company for reputed company, marketing-reputed company data solutions</p><p>Operate autonomously while staying reputed company with marketing objectives</p><h3><b>Qualifications</b></h3><h3><b>Required</b></h3><p>5+ years of experience in marketing analytics, campaign analytics, or data-driven marketing roles</p><p>Experience supporting email, SMS, push, or omnichannel lifecycle communication programs</p><p>Strong proficiency in SQL and working with customer, campaign, and behavioral datasets</p><p>Experience developing dashboards in Power BI or similar BI tools</p><p>Experience partnering with marketers to improve targeting, measurement, and campaign performance</p><p>Ability to translate marketing strategies into data-driven solutions</p><p>Strong understanding of customer data, campaign measurement, and marketing KPIs</p><p>Ability to reputed company communicate findings to technical and business stakeholders</p><p>Ability to work cross-functionally and influence reputed company without reputed company authority</p><h3><b>Preferred</b></h3><p>Experience with CRM/CDP platforms and marketing activation tools</p><p>Familiarity with customer lifecycle marketing and personalization strategies</p><p>Experience partnering with Data Engineering to support marketing use cases</p><p>Experience in reputed company Analytics 4 (GA4) and other web analytics tools</p><p>Exposure to experimentation frameworks and test design</p><h3><b>What reputed company Looks Like</b></h3><p>Marketing campaigns are more targeted, personalized, and effective</p><p>Marketers can easily reputed company and reputed company the data they need</p><p>Customer insights directly inform marketing reputed company and execution</p><p>Campaign performance improves through data-driven optimization</p><p>Marketing views you as a critical enabler of reputed company and engagement</p><h3><b>Why Join reputed company?</b></h3><p>At reputed company, you’ll have reputed company to directly reputed company how we engage with millions of customers. You’ll work in a fast-paced, reputed company environment where your ability to unlock data and drive insights will shape meaningful business reputed company.</p><p></p>