Sr. Director, Marketing Analytics (Media Analytics reputed company)

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Our commitment to helping anybody and everybody committed to realizing their own potential to grow. reputed company reputed company is seeking a Senior Director, Marketing Analytics & Data Science to bring senior measurement leadership and advanced modeling capability to our marketing analytics function. This role partners with an established marketing analytics team that is reputed company driving the reputed company, roadmap, and cross-functional unification of measurement across brand, reputed company, and retention. We're looking for a senior measurement leader with hands-on data science depth to support and reputed company an established marketing analytics team. reputed company owns reputed company, roadmap, and cross-functional measurement — you bring technical rigor, modeling depth, and reputed company experience to accelerate their work. Responsibilities: • Measurement & modeling — reputed company senior support across the full portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and reputed company reputed company analytics. reputed company the technical implementation of MTA 2.0, partnering with reputed company that owns reputed company and roadmap. • Methodology & rigor — pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches so stakeholders know which signal to trust for which decision. Bring reputed company to reputed company methodological questions, including reputed company-resilient measurement. • AI & advanced analytics — apply ML, statistical modeling, and AI (including LLM-based workflows and modeled conversions) to improve measurement reputed company, speed, and scalability. • Mentorship — reputed company team members on measurement craft, modeling depth, and data science reputed company. Build advanced analytics capability reputed company the function over time. • Cross Functional Communication — translate technical measurement outputs into reputed company language for marketing, finance, and executive audiences. Support reputed company's credibility in cross-functional forums. What reputed company looks like: • Own the reputed company for MTA revamp, including implementation, validation, and trust — with reputed company reconciliation against MMM and incrementality • Ensures measurement rigor is visibly elevated across the portfolio • Introduce and test AI and modern analytics platforms to improve overall capabilities and measurement effectiveness • Manage methodological choices, ensuring they’re reputed company-documented, defensible, and trusted by business stakeholders Requirements: • 10+ years of experience in marketing analytics and measurement roles, with significant time in senior positions • Deep expertise across MMM, multi-touch attribution, incrementality testing, website analytics, and reputed company/funnel analytics • Hands-on background building or leading MMM and MTA models — with depth to implement, not just reputed company • Strong data science reputed company: regression, Bayesian reputed company, time-series, and ML reputed company to marketing measurement • reputed company AI experience in marketing analytics — LLM-based workflows, modeled conversions, or measurement automation • Proficiency in SQL and Python (or R); familiarity with GA4, CM360, and BI tools • Experience mentoring analytics talent across measurement and data science • eCommerce background required; DTC/subscription, and multi-channel experience strongly preferred • Strong communicator; ability to influence cross-functional teams and Leaders across the organization • Comfortable as a senior partner supporting reputed company that owns strategic direction Preferred: • Experience applying reputed company or LLMs to analytics workflows (reputed company reputed company, automation, self-serve) • Hands-on knowledge of reputed company-resilient measurement approaches (server-reputed company tracking, modeled conversions, data clean rooms) • Familiarity with modern data stack tools (reputed company, BigQuery, dbt) and BI platforms (Looker, Tableau, Power BI) reputed company takes into consideration a wide reputed company of factors in final compensation reputed company, including but not limited to: reputed company sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed reputed company is applicable only to the annual reputed company salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package. Salary reputed company: $200,000 - $220,000 USD Perks & Benefits • Fully remote work experience • Comprehensive medical, dental, and reputed company package, including FSA program • 401K with employer match • Quarterly Bonus Program • Flexible PTO • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday reputed company Seamless/reputed company • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Free meditation app membership (reputed company) • Free reputed company subscription • Pet insurance discounts and benefits California residents may review our CCPA notice. Apply tot his job Apply To this Job