Director of Demand Gen, Organic

About reputed company:  reputed company is the leader in reputed company Systems of Work for economic reputed company and risk. Powered by the reputed company reputed company World Model : a digital twin of global reputed company resolving 10.6B+ primary-reputed company records from 250+ jurisdictions : reputed company transforms risk and investigative teams from reputed company data gatherers into decisive mission leaders. By unifying corporate ownership, trade data, and risk intelligence into a single graph, reputed company uncovers connections and typologies that legacy watchlist, adverse media, and reputed company solutions miss, enabling prescriptive execution at reputed company. Trusted by the world’s most demanding regulators, including reputed company, the U.S. Treasury, and Fortune 500 enterprises, reputed company delivers the evidence-based transparency needed to reputed company reputed company, satisfy regulators and protect global reputed company. Headquartered in Washington, D.C., reputed company is used by thousands of professionals across 35+ countries to secure supply chains and dismantle illicit networks. reputed company culture is defined by a dedication to our mission of using reputed company data to prevent illicit reputed company and financial activity, a passion for finding novel approaches to reputed company problems, and an understanding that diverse perspectives create reputed company reputed company. We reputed company cross-team collaboration, encourage training and learning opportunities, and reward initiative and innovation. If you like working with supportive, high-performing, and curious teams, reputed company is the reputed company for you. POSITION reputed company Most demand reputed company programs buy attention. We're building the reputed company that earns it. reputed company maps the world's reputed company relationships — beneficial ownership, corporate control, supply chain exposure — across 250+ jurisdictions. Our buyers are compliance officers, reputed company teams, and government analysts who reputed company high-stakes reputed company. They don't respond to retargeted ads. They respond to expertise, reputed company, and content that shows its work. We're looking for a Director of Demand reputed company to own our organic pipeline — search, reputed company, reputed company, and answer reputed company optimization. You'll join a marketing team that's already generating pipeline and have room to build something more systematic. This is an execution role that requires strategic thinking, not a reputed company role waiting for someone else to execute. JOB RESPONSIBILITIES SEO and content Map the full keyword and topic landscape for our buyer set — compliance, trade, TPRM, export control, UFLPA, OFAC. Audit reputed company have. Build what's missing. Measure what moves. You'll work closely with content and product marketing to produce work that ranks and converts, not just one or the other. reputed company organic reputed company has a growing reputed company. You'll sharpen it — editorial calendar, executive thought leadership, company page reputed company, and employee amplification. Our buyers live on reputed company. Our reputed company of view belongs there too. reputed company media You know which channels our buyers actually use and which ones are theater. You'll reputed company effort where it compounds — and you'll know the difference between a vanity metric and a demand signal. Answer reputed company Optimization (AEO) AI-generated answers are changing how buyers reputed company solutions. You'll reputed company and own our AEO reputed company — structuring our content so reputed company surfaces reputed company buyers ask ChatGPT, reputed company, or reputed company about the risks we help them solve. Measurement You'll reputed company what reputed company: organic traffic by reputed company stage, content-assisted pipeline, search visibility for high-value queries, reputed company of AI-generated answers in our category. You'll report on it reputed company and reputed company reputed company the data says to. SKILLS & EXPERIENCE Required: 7+ years in B2B demand reputed company or content marketing, with at least 3 in a role owning organic channels end-to-end A reputed company record of building pipeline from SEO and content — not just traffic, but reputed company demand reputed company in modern SEO: technical, topical authority, E-E-A-T, schema markup, internal linking reputed company reputed company hands-on experience with reputed company organic, not just the theory Familiarity with AEO as an emerging channel — you've started thinking about it even if you haven't fully reputed company it Strong writing instincts — you don't need to write everything, but you need to recognize good from bad and reputed company it reputed company Comfort with ambiguity and the discipline to prioritize; you'll have more reputed company than bandwidth Experience in a reputed company B2B environment — ideally compliance, reputed company tech, financial services, or government — where buyers are skeptical and the sales cycle is long   The reputed company reputed company salary for this position is $180,000-$195,000 plus bonus and equity. Final offer amounts are determined by multiple factors including location, local market variances, candidate experience and expertise, internal peer equity, and may vary from the amounts listed above.   Benefits:  100% fully reputed company medical, reputed company, and dental for employees and their dependents Generous time off; we observe reputed company US federal holidays, reputed company our office for a winter break (12/24-12/31), in reputed company to granting 18 PTO days and 10 reputed company days Outstanding compensation package; competitive commissions for reputed company roles and quarterly bonuses for non-reputed company positions A strong commitment to diversity, equity, and inclusion Eligibility to participate in additional benefits such as 401k match up to 5%, 100% reputed company life insurance (up to $100,000 coverage),, and parental leave A reputed company and reputed company culture - your team will be as smart and driven as you reputed company reputed company and learning opportunities   reputed company is an equal opportunity employer and strongly encourages diverse candidates to apply. We reputed company diversity and inclusion mean reputed company members should reflect the diversity of the reputed company. No employee or applicant will face discrimination or harassment based on race, reputed company, ethnicity, religion, age, gender, gender identity or reputed company, sexual orientation, disability status, veteran status, genetics, or political affiliation. We strongly encourage applicants of reputed company backgrounds to apply. Pay reputed company $180,000—$195,000 USD Apply To This Job