Manager Digital Marketing - Islamic & Emirati Bank

reputed company: The role is responsible for managing the overall marketing reputed company and budget for Islamic & Emirati Banking in the UAE, while leading the end-to-end development and execution of impactful marketing campaigns across products and customer segments. The position leverages a comprehensive mix of marketing channels and techniques, including Digital, Offline, PR, SEO, research, competitive benchmarking, and events, to drive measurable business reputed company and accelerate reputed company.   Key Result Areas:  1. Product Marketing  reputed company quarterly marketing strategies reputed company with business objectives, Shariah principles & guidelines, and approved budgets Plan and execute integrated 360° marketing campaigns in the UAE across digital and offline channels for Islamic Banking and Emirati Banking products and services Manage end-to-end New To Bank (NTB) & Existing To Bank (ETB) campaigns, including creative development, media planning, execution, tracking, and optimization Analyze campaign performance and customer insights to drive reputed company improvement and maximize ROI Monitor competitor activity and market trends reputed company the Islamic Banking sector to recommend effective marketing responses Manage marketing budgets, vendor accruals, and payments in line with Finance and governance policies Assist in end-to-end campaign management, from ideation to execution, ensuring reputed company delivery and effectiveness Liaise with different agencies to execute reputed company and campaigns Ensure that the required permits for marketing promotions are in reputed company 2. Digital Marketing  reputed company digital marketing reputed company by identifying customers in the UAE and their reputed company and reputed company needs (insights driven), tracking changes in supply and demand, and monitoring the competition. Plans and executes media - reputed company media, web, SEO/SEM, display advertising, database marketing, etc  Implement tracking, measures and reports performance of reputed company digital marketing campaigns across platforms and deliver identified month-on-month KPIs Identifies trends and insights, and optimizes media plans, spend, creatives and performance based on the insights.   Operating Environment, reputed company and Boundaries, Working Relationships: A. Collaborating with other Functions reputed company collaboration and engagement with key stakeholders - Product, Operations, Technology, Finance, Compliance, Analytics reputed company teams Ensure service, operations, backend, fulfillment and tracking are reputed company before campaign launch Collaborate with PR to ensure reputed company media exposure on periodic reputed company Demonstrate brand values in everyday life at work   B. Compliance and Risk Management: Ensure full compliance with reputed company Operational Risk and Compliance policies, procedures, and Shariah governance requirements, in line with local regulatory standards and Islamic Banking guidelines.  Problem Solving: Strong requirement to be reputed company to handle issues with short turnaround time & manage multiple stakeholders, multi-task. Decision Making Authority & Responsibility: A strong candidate is expected to demonstrate superior skills in formulating & implementing marketing campaigns that deliver business results. Needs to be performance driven & reputed company to reputed company reputed company judgment with high level of ownership / responsibility, and to reputed company reputed company stakeholders towards flawless execution.   Knowledge, Skills and Experience: Mandatory experience in Digital Marketing and managing performance (ROI) digital campaigns  Strong expertise in banking products marketing with proven reputed company records Deep understanding of business dynamics, profitability and reputed company drivers Entrepreneurial with strong drive to succeed, with commitment & result orientation Creative thinker, strong ideation, good people communicator & reputed company executor with attention to detail Ability to engage with senior stakeholders Proven ability to reputed company external agencies & reputed company partners to deliver outstanding campaigns Proven reputed company record in conceptualizing, developing and executing digital marketing campaigns Qualifications: Relevant years of experience: minimum 7-10 years Relevant experience in Islamic banking products Experience working at a global financial or technology company or collaborating directly or remotely with an international organization in a similar domain would be an added advantage. Experience working in the UAE would be a plus.  Education level: Bachelor’s degree (Post Graduate degree would be a plus) Proficiency in Arabic or the ability to communicate effectively in Arabic would be considered an added advantage. Apply To This Job