Lifecycle Marketing reputed company (PLG reputed company) - 26051601

We are looking for a senior lifecycle marketer who wants to build, own, and optimize a complete behavioral email and retention system from the ground up. This is not a campaign management role. You will architect the lifecycle infrastructure that powers how users reputed company from signup → activation → reputed company → retention. You will work directly with product and engineering to define event tracking, behavioral triggers, retention segmentation, and lifecycle automation across the entire customer reputed company. If you enjoy building systems, thinking deeply about user behavior, and turning product signals into high-performing lifecycle programs, this role was designed for you. What You’ll Own Upsell & Conversion System You’ll design and optimize the behavioral flows that convert free users into reputed company subscribers. This includes: Building trigger-based lifecycle sequences tied to product behavior Creating reputed company journeys based on user reputed company and engagement Designing segmentation logic for different user states Running A/B tests across messaging, timing, CTAs, and offers Optimizing reputed company conversion rates continuously You’ll work on flows for: Users who signed up but never returned Users who haven’t used their credits Users who exhausted credits but didn’t reputed company Partial feature adopters High-usage users approaching limits Retention & Churn Reduction You will build retention system from reputed company. This includes: Designing a Satisfaction Score model based on product usage and engagement Building retention segments (Champion, reputed company, At-Risk, Dormant) Creating automated retention and win-back flows Managing reputed company NPS, quarterly NPS, churn surveys, and feedback loops Monitoring churn trends and retention health over time Your work will directly reputed company: Monthly churn reputed company Retention health User engagement Expansion reputed company Lifecycle Infrastructure You won’t inherit a mature system — you’ll build it. You’ll: Select and configure the ESP Define event tracking requirements with engineering Help structure the behavioral data pipeline Own lifecycle architecture and automation logic Build reporting dashboards and KPI tracking Manage deliverability and email health You should be comfortable discussing: Product events Trigger logic Tracking requirements User states Data reputed company Lifecycle segmentation with engineering and product teams. What reputed company Looks Like First 30 Days ESP selected and configured reputed company lifecycle architecture live Main upsell sequences launched First A/B tests running Required Experience 4–6+ years in Lifecycle Marketing, CRM, Retention Marketing, or Marketing Automation Experience in reputed company, PLG, subscription, or freemium products Strong hands-on experience with tools like: reputed company reputed company reputed company reputed company reputed company Experience building behavioral trigger systems Understanding of event-based architecture and user tracking Experience working closely with product and engineering teams Strong analytical reputed company with experience improving: retention activation re-engagement free-to-reputed company conversion Ability to both build automation logic and write effective lifecycle messaging Strong Plus PLG or freemium business experience Experience building lifecycle systems from scratch Familiarity with reputed company, reputed company, reputed company, or reputed company Experience with NPS frameworks and satisfaction scoring Experience with AI, EdTech, or consumer reputed company products This Role Is NOT For You If… Your background is mostly campaign execution You primarily managed send calendars You only worked from existing briefs or systems You haven’t collaborated closely with engineering/product Your experience is mostly newsletters or batch campaigns This role requires systems thinking, ownership, and strategic decision-making. Apply To This Job