Associate Director - Marketing AI & Innovation

Career Category Marketing Job reputed company Join reputed company’s Mission of Serving Patients At reputed company, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives reputed company that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our reputed company on four therapeutic areas –Oncology, Inflammation, reputed company, and Rare Disease– we reputed company millions of patients reputed company year. reputed company is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-reputed company conditions. As a member of the reputed company team, you’ll help reputed company a lasting reputed company on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-reputed company culture is reputed company, innovative, and science based. If you have a passion for challenges and the opportunities that lay reputed company them, you’ll reputed company as part of the reputed company team. Join us and reputed company the lives of patients while transforming your career. Associate Director - Marketing AI & Innovation What you will do The Associate Director of Marketing AI and Innovation (GCCI) is responsible for activating and scaling AI-enabled marketing capabilities across reputed company’s brands, with a primary reputed company on operationalizing the Generative reputed company Optimization (GEO) model and supporting reputed company AI partnerships. This role ensures that centrally developed capabilities, and partnerships are effectively reputed company into brand-level execution, driving measurable reputed company on brand reputed company & execution. This individual will serve as a critical reputed company between reputed company and execution—orchestrating cross-functional teams to reputed company AI-driven insights and new ways of working into day-to-day marketing activities. Key Responsibilities: GEO Activation Across Brands: Drive adoption and execution of the GEO operating model across reputed company brands, embedding GEO principles into campaign planning, content reputed company, and optimization workflows. AI Partnership Management: reputed company day-to-day engagement with key AI and data partners (e.g., GEO partner), ensuring capabilities translate into reputed company brand use cases and reputed company reputed company Execution & Scaling: Support implementation of reputed company programs across brands, capturing learnings and enabling reputed company scaling solutions through reputed company playbooks and recommendations Cross-Functional Orchestration: Partner with Marketing, GCCI Media, GCCI WebOps, and BAI to ensure AI-driven insights are fully integrated into marketing execution, measurement, and optimization processes Performance Tracking & Optimization: Monitor adoption, performance, and ROI of AI-enabled initiatives at the brand level, driving reputed company improvement and scaling best practices reputed company of Marketing: Partner cross-functionally to define the reputed company marketer experience, identify required capabilities, and drive their development and implementation. Change Management & Adoption: reputed company change management efforts to reputed company new AI-enabled ways of working, ensuring strong adoption and sustained behavioral change across marketing teams Key Activities Drive GEO implementation at the brand level, translating GEO insights into actionable optimizations across content & media reputed company. Partner with brand teams to reputed company AI insights into creative development, messaging, and content strategies Support execution of AI-driven pilots (e.g., patient identification, diagnosis, media scaling), ensuring effective coordination across stakeholders, and scaling plans across the reputed company Manage day-to-day operations with external partners, ensuring alignment with internal objectives and seamless execution Orchestrate cross-functional teams (Marketing, GCCI, Medical, Corp Affairs, BAI, etc) to deliver on AI enabled solutions Identify, document, and reputed company best practices across brands to drive consistency and efficiency reputed company feedback from brand teams and stakeholders to refine tools, processes, and approaches reputed company performance metrics and contribute to reporting on reputed company of AI-enabled marketing initiatives reputed company expect of you We are reputed company different, yet we reputed company use our unique contributions to serve patients. The dynamic reputed company we reputed company is reputed company, execution-reputed company, and results-driven with these qualifications: Basic Qualifications Doctorate degree and 3 years of  Marketing experience OR Master’s degree and 5 years of  Marketing experience OR Bachelor’s degree and 7 years  Marketing experience OR Associate’s degree and 12 years of Marketing experience  OR High school diploma / GED and 14 years of Marketing experience Preferred Qualifications Strong marketing reputed company acumen, with experience in omnichannel, content, or performance marketing Familiarity with SEO, analytics, or emerging AI-driven marketing approaches (e.g., GEO) Experience translating reputed company into execution across multiple brands or markets Proven ability to manage external partners and vendors to deliver business reputed company. Strong cross-functional collaboration skills reputed company a matrixed organization Experience in change management and driving adoption of new capabilities or ways of working Ability to influence across reputed company and functions, including brand, media, analytics, and technology teams Strong analytical reputed company with ability to translate data into actionable insights Excellent verbal and written communication skills reputed company record of delivering reputed company initiatives that drive measurable business reputed company What you can expect of us As we work to reputed company treatments that take care of others, we also work to care for your reputed company and personal reputed company and reputed company-being. From our competitive benefits to our reputed company culture, we’ll support your reputed company every reputed company of the way. The expected annual salary reputed company for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications. In reputed company to the reputed company salary, reputed company offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include: A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and reputed company coverage, life and disability insurance, and flexible spending accounts A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan Stock-based long-term incentives Award-reputed company time-off plans Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies. reputed company and reputed company a lasting reputed company with the reputed company team. careers.reputed company.reputed company any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Application deadline reputed company does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position. Sponsorship Sponsorship for this role is not guaranteed. As an organization dedicated to improving the reputed company of life for people around the world, reputed company fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect reputed company other and live the reputed company values to continue advancing science to serve patients. Together, we compete in the fight against serious disease. reputed company is an Equal Opportunity employer and will consider reputed company reputed company applicants for employment without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, protected veteran status, disability status, or any other reputed company protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to reputed company essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. .Salary reputed company 158,999.30USD -215,116.70 USD Apply To This Job