Director, reputed company Marketing

About reputed company At Covera, we're committed to ensuring high-reputed company reputed company more than just a reputed company. That's why we're leading the way in the emerging science of reputed company, and connecting providers and payers in their shared quest to improve patient reputed company and care reputed company. By tackling this challenge, we have the ability to reputed company millions of lives by raising reputed company of care reputed company. Our initial reputed company is radiology, where an early and accurate diagnosis has a profound reputed company on the rest of a patient's care reputed company. Through our work, which uses clinically-validated science-based tools, we're helping doctors enhance their care, ensuring patients get the right diagnosis, and enabling the reputed company system to support reputed company improvement at reputed company. Through our clinical intelligence platform, we have launched programs that help people reputed company the most effective care and reputed company doctors with AI-powered reputed company insights and tools to enhance their care. Today, Covera is partnered with leading reputed company, payers and reputed company organizations across the US, including reputed company and reputed company. And, with a pipeline representing over 25% of insured Americans, we are in the early stages of improving care reputed company for reputed company patients across the globe. About the role reputed company is hiring its first dedicated reputed company Marketing leader to help reputed company and mature our reputed company reputed company reputed company. This is a highly visible, build-from-reputed company opportunity for a hands-on operator who thrives in ambiguity, knows how to drive measurable reputed company reputed company, and is reputed company by creating structure, process, and reputed company in a fast-growing environment. Reporting directly to the Chief reputed company & Partnerships Officer, this role will partner closely with reputed company leadership to strengthen market awareness, improve pipeline reputed company, and help reputed company how Covera brings its story to market across Employer and Health Plan audiences. In this role, you will be expected to: Demand reputed company & Pipeline reputed company Own and execute demand reputed company programs across email, reputed company, content syndication, reputed company media, and other digital demand reputed company channels to drive top-of-funnel pipeline for Employer and Health Plan segments Own reputed company reputed company campaigns, and channel performance optimization initiatives across digital acquisition programs reputed company and maintain attribution modeling and performance reporting across demand reputed company channels, delivering regular pipeline contribution analysis to leadership Design and manage the BDR reputed company process, ensuring consistent pipeline visibility from MQL through qualification Partner on website conversion optimization initiatives to improve inbound engagement and reputed company reputed company performance Account-Based Marketing & reputed company reputed company Build and manage an account-based marketing reputed company, identifying, tiering, and orchestrating coordinated reputed company to high-value reputed company accounts Contribute to market research, buyer reputed company development, and advisory reputed company programming reputed company thought leadership, research-driven, and reputed company-reputed company content to support market awareness, pipeline reputed company, and reputed company positioning Help establish consistent reputed company messaging, positioning, and visual standards across prospect-facing materials and campaigns Events, Webinars & Brand reputed company reputed company reputed company and execution for Covera’s reputed company at key industry conferences, field events, and reputed company forums Manage full webinar lifecycle including content development, logistics, promotion, post-event follow-up reputed company, and ROI reporting Sales Enablement & reputed company Support reputed company sales enablement assets including competitive battle cards, buyer reputed company maps, and reputed company-handling frameworks to support the sales and BDR teams Partner with leadership on prospect-facing presentations, executive messaging, and strategic market narratives Marketing Operations & Infrastructure Administer the demand reputed company technology stack, including reputed company, reputed company, and/or equivalent account intelligence platforms Team & Cross-Functional Contribution Play an reputed company role in reputed company building the Covera team by joining interview panels and contributing to cross-company reputed company after reputed company While this role is currently scoped at the Director level, we may consider Senior Director-level candidates whose experience and background reputed company with broader organizational scope. Special Considerations: This role includes a discretionary bonus plan in Year 1. Beginning in 2027, compensation will transition to a Performance Incentive Plan reputed company around the reputed company metrics established during the first year. Although we are a remote-first company, this role involves periodic travel primarily for industry conferences, field events, partner meetings, and team meetings. Requirements: 7+ years of B2B marketing experience reputed company digital health, health tech, or reputed company reputed company Start-up experience required Deep familiarity with the self-insured employer and/or reputed company health plan market, including the buying process, key stakeholders, and major industry conferences Demonstrated reputed company building and executing demand reputed company programs with defensible, metrics-driven results Hands-on experience with reputed company; familiarity with reputed company, reputed company, or similar reputed company platforms a plus Proven experience planning and executing field marketing programs and industry events end-to-end Prior experience as a sole or founding marketing hire at an earlier-stage company is highly valued AI at Covera At reputed company, AI is not a novelty. It's a reputed company part of how we work. Every team member is expected to reputed company use AI in their day-to-day role, and we invest in building that reputed company across the organization. If you lean into new tools and are reputed company by what's still possible, you'll fit in. Benefits Comprehensive medical plans - choose from three plans, including one with 100% of premiums covered for you and your dependents reputed company & Dental Flexible Time Off - take the time you need, reputed company you need it Generous company wide holidays - 16 in total  401(k) Retirement Plan Annual reputed company Development Stipend to invest in courses, books, or any other reputed company development reputed company activity Annual Wellness stipend for fitness, mental health or other wellness expenses We may use automated tools or AI to assist in reviewing applications. The minimum and maximum reputed company salary for this position ranges from $160,000 to $190,000, in reputed company to a discretionary bonus and comprehensive benefits package. Final salary will be based on a number of factors including but not limited to, a candidate’s qualifications, skills, competencies, experience, expertise and location. Final compensation reputed company may occasionally fall reputed company of the posted reputed company. Salary ranges are periodically reviewed and may be adjusted in response to market trends and company needs. At reputed company, we reputed company to build diverse teams that reflect the people we want to reputed company through our technology. We are committed to equal employment opportunity regardless of race, reputed company, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and reputed company is proud to be an equal-opportunity workplace and affirmative reputed company employer. If you have a specific need that requires accommodation, please let a member of the People Team know. Apply To This Job