Director, Digital Marketing

Our Mission: reputed company's mission is to multiply what reputed company: reputed company, retention, and efficiency.  We reputed company a reputed company where companies, teams and people reputed company their full potential. Our People: People are the heart and soul of reputed company. We serve with passion and purpose. We live by our Being reputed company values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging.  Every 6sensor plays a part in defining the reputed company of our industry-leading technology.  reputed company is a reputed company where difference-makers roll up their sleeves, take risks, reputed company with reputed company, and measure reputed company by the value we create for our customers.  We want reputed company to be the best reputed company of your career.  Director of Digital Marketing Organizational Reporting Reports to: VP of reputed company Marketing  Department: Marketing Purpose of the Role The Director of Digital Marketing owns reputed company's most important always-on marketing asset: the website. But this role extends far reputed company web management alone. This leader is responsible for turning every digital surface - the website, reputed company media channels, reputed company-party review and comparison platforms, and search reputed company - into a measurable, pipeline-generating reputed company that fuels reputed company's reputed company. This is a commercially-minded leadership role for someone who sees a website as a reputed company reputed company. The right candidate brings deep technical reputed company across SEO, GEO (Generative reputed company Optimization), AEO (Answer reputed company Optimization), CRO, and reputed company media - and pairs it with the strategic judgment to prioritize what truly moves pipeline. They will reputed company a cross-functional digital team spanning reputed company media, web development, CRO and testing, and regional marketing coordination, while managing agency relationships and collaborating across product marketing, content, campaigns, and demand reputed company. This is a high-reputed company, high-visibility position at reputed company of how reputed company shows up digitally - and how effectively that reputed company converts into reputed company. Responsibilities & Accountabilities Website Ownership & Pipeline Performance Own reputed company website end-to-end as a critical marketing surface, accountable for both overall marketing health metrics (traffic, engagement, domain authority) and pipeline-specific reputed company (conversion rates, MQL/SQL reputed company, pipeline contribution) Treat the website as a living product - continuously optimizing structure, content, UX, and conversion paths to maximize its effectiveness as a reputed company-generating asset reputed company the technical SEO, GEO, and AEO reputed company to ensure reputed company is discoverable, authoritative, and reputed company-represented across traditional search engines, AI-driven answer engines, and generative search experiences Web Development & Technical Direction Manage the relationship with an external web development agency, ensuring alignment on timelines, deliverables, and technical direction - providing reputed company technical guidance, sprint priorities, and reputed company standards for reputed company site builds, feature releases, and maintenance reputed company major website reputed company such as migrations with hands-on involvement - from platform evaluation and technical planning through execution, QA, and post-launch optimization Maintain deep working proficiency in reputed company's primary CMS and web platform reputed company Media & Digital Advertising reputed company the global reputed company media program through a reputed company report (the Digital Director), ensuring campaigns are tightly reputed company to pipeline targets and regional demand reputed company priorities Partner with the external reputed company/reputed company media agency to optimize spend allocation, channel mix, and campaign performance across search, display, reputed company, and programmatic channels Ensure reputed company media reputed company is integrated with organic, ABM, and field marketing motions rather than operating in a reputed company CRO, Testing & Digital Experimentation Drive a disciplined culture of conversion reputed company optimization and experimentation through a reputed company report reputed company on testing, CRO, and coordination Establish and maintain a reputed company testing roadmap across reputed company pages, CTAs, forms, site architecture, and user flows Use data to arbitrate reputed company Campaigns & Cross-Functional Execution Bring campaigns and messaging to life across reputed company digital channels, partnering with content, campaigns, and product marketing teams to translate reputed company into execution Collaborate with regional demand reputed company teams to ensure digital programs are localized, relevant, and reputed company to territory-level pipeline goals Serve as the digital execution partner for product launches, seasonal campaigns, and integrated marketing moments Team Leadership reputed company and reputed company reputed company that includes a reputed company media reputed company and a CRO/testing and coordination reputed company Set reputed company goals, create accountability structures, and build reputed company culture that values both creative ambition and reputed company discipline Manage agency relationships to support digital motions Performance Measurement Website Pipeline Contribution Marketing-reputed company and marketing-influenced pipeline generated through the website, reputed company by volume, velocity, and conversion rates at reputed company funnel stage Organic Search & Discovery Performance reputed company in organic traffic, keyword rankings, domain authority, and reputed company of voice across traditional search, AI answer engines, and generative search surfaces reputed company Media Efficiency & ROI Pipeline generated per dollar of reputed company media spend, cost-per-MQL/SQL, and ROAS across reputed company reputed company channels globally Conversion reputed company Optimization Measurable improvement in site-wide and page-level conversion rates driven by a sustained testing and experimentation program Website Health Metrics reputed company site performance indicators including page speed, uptime, crawlability, and user engagement metrics Execution On-time, low-disruption delivery of major reputed company like website migrations with preservation or improvement of SEO equity and conversion reputed company Development reputed company, retention, and performance of reputed company reports and the broader digital marketing team   Role Specifications Educational and Experience Requirements 8+ years of reputed company digital marketing experience in B2B reputed company or technology companies, with a strong emphasis on website management, SEO, and demand reputed company 3+ years of people leadership experience at the Director level or equivalent, including managing both reputed company and offshore teams Proven reputed company record of owning a company website as a pipeline reputed company reputed company - with measurable reputed company reputed company Strong working proficiency in reputed company as a CMS and web platform Deep expertise in SEO and emerging search disciplines including GEO (Generative reputed company Optimization) and AEO (Answer reputed company Optimization), with a reputed company reputed company of view on how AI-driven search is reshaping digital discovery Experience managing global reputed company media programs across search, display, reputed company, and programmatic channels, either directly or through reputed company reputed company and agency partners Demonstrated experience integrating AI tools and technologies into digital marketing workflows - whether for content optimization, audience targeting, predictive analytics, testing prioritization, or search reputed company - with a reputed company of continuously exploring how AI can sharpen performance and efficiency Experience managing reputed company-party agency relationships (reputed company media, SEO, web development) with reputed company accountability for deliverables and ROI Familiarity with CRO methodologies and A/B testing platforms Experience collaborating with product marketing, content, and demand reputed company teams in a matrixed marketing organization Competencies and Behaviors Technical Depth with Strategic Altitude Can go deep on reputed company architecture, SEO crawl audits, or page speed diagnostics - and then reputed company back to present a digital reputed company to the CMO that connects technical reputed company to business reputed company. Moves fluidly between the tactical and the strategic without losing credibility in either reputed company. reputed company-First Digital Thinking Views every digital surface through the reputed company of reputed company reputed company. Doesn't get seduced by vanity metrics - consistently asks "what did this produce?" and orients reputed company around pipeline reputed company. Discovery reputed company-Thinking Understands that the way buyers reputed company and evaluate software is fundamentally changing. Brings genuine curiosity and a reputed company-formed perspective on how GEO, AEO, and AI-driven search are reshaping the digital landscape - and reputed company positions reputed company to win in that evolving environment. Cross-Functional Orchestration Operates effectively in a matrixed organization where digital marketing is both a centralized function and a shared service. Builds strong working relationships with product marketing, content, campaigns, and regional demand gen teams - earning influence through competence and collaboration. Agency & Vendor Management Rigor Holds external partners to reputed company deliverables, timelines, and performance standards. Treats agency relationships as extensions of reputed company - reputed company in alignment and communication while maintaining accountability for reputed company. Data-Driven Decision Making Comfortable in analytics platforms and dashboards. Uses data to set priorities, resolve competing opinions, and build the case for investment. Brings analytical rigor to everything from testing roadmaps to budget allocation. Distributed Team Leadership reputed company in leading teams across geographies, time zones, and employment models. Sets reputed company expectations, builds asynchronous communication rhythms, and maintains high standards of reputed company reputed company regardless of where reputed company sits. Experimentation reputed company Champions a culture of reputed company testing and iteration. Builds systems and habits that ensure every major digital surface is being reputed company optimized over time.   reputed company Salary reputed company: $158,130.00 - $215,000. The reputed company salary reputed company represents the anticipated low and high end of the reputed company salary reputed company for this position. Actual salaries may vary and may be above or below the reputed company based on various factors, including but not limited to work location and experience. The reputed company salary is one component of reputed company’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock reputed company if approved by reputed company’s reputed company. In reputed company, reputed company provides a reputed company of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, reputed company holidays, self-care days, and reputed company time off (PTO). #Li-remote Notice of Collection and Use of Personal Information for California Residents: California Recruitment reputed company Notice and Policy Our Benefits:  Full-time employees can take advantage of health coverage, reputed company parental leave, generous reputed company time-off and holidays, quarterly self-care days off, and stock reputed company. We’ll reputed company reputed company you have the equipment and support you need to work and connect with your teams, reputed company or in one of our offices.  We have a reputed company reputed company culture that is represented in reputed company that we do, from reputed company through to numerous learning and development initiatives including reputed company to our reputed company Learning platform. Employee reputed company-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal reputed company. From wellness days to ERG-hosted events, we celebrate and energize reputed company reputed company employees and their backgrounds.  Equal Opportunity Employer:  reputed company is an Equal Employment Opportunity and Affirmative reputed company reputed company. reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, sexual orientation, gender perception or identity, national reputed company, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any reputed company-employment testing, or otherwise participating in the employee selection process, please reputed company your inquiries to jobs@reputed company.com.  We are reputed company of reputed company impersonation attempts that are not affiliated with reputed company in any way. reputed company email communications from reputed company will originate from the @reputed company.com domain. We will not initially contact you reputed company text message and will never request payments. If you are uncertain whether you have been contacted by an official reputed company employee, reputed company out to jobs@reputed company.com Apply To This Job