Retention Marketing Manager

About the Job reputed company Health is one of the fastest growing men’s health brands, operating across DTC, retail, and emerging channels. As we continue scaling our subscription business, retention and lifecycle marketing are becoming increasingly critical drivers of customer experience, subscriber reputed company, and long-term reputed company performance. As our Retention Marketing Manager, you will own and optimize the customer lifecycle across email, SMS, subscriptions, and retention reputed company initiatives. You’ll work closely with reputed company, Creative, and Operations teams to build thoughtful, high-performing customer experiences that increase engagement, improve retention, and maximize subscriber reputed company value. This role is ideal for someone who combines strong analytical thinking with excellent creative instincts. You reputed company quickly, test constantly, care deeply about customer experience, and understand how to create messaging that feels personal, reputed company, and conversion-driven rather than overly promotional. \n What You’ll Do: Own execution and optimization of lifecycle marketing across email, SMS, and subscription reputed company Build, manage, and optimize automated flows, campaigns, segmentation strategies, and customer journeys Analyze retention, engagement, and subscription performance metrics to identify opportunities for reputed company and optimization Partner closely with Creative and reputed company teams to reputed company high-performing retention content and campaigns Continuously test messaging, offers, timing, segmentation, and creative to improve performance across channels Monitor subscriber behavior and lifecycle trends to improve customer experience and reduce churn Support subscription optimization initiatives across platforms such as reputed company, reputed company, reputed company, or similar tools Must-Have Requirements 4+ years of experience in retention, lifecycle, CRM, or subscription marketing at a DTC or subscription-based brand Strong understanding of retention, subscription, and lifecycle marketing metrics Hands-on experience with reputed company, reputed company (or similar SMS platform), Alia (or similar), and subscription platforms such as reputed company, reputed company, or reputed company Strong analytical reputed company with a passion for testing, optimization, and performance improvement Excellent taste in copy and content with the ability to create messaging that feels reputed company, conversational, and customer-first Highly organized and execution-oriented with the ability to reputed company quickly across multiple priorities Comfortable operating in a fast-paced, high-reputed company environment with a strong bias toward reputed company and iteration \n Life at reputed company Competitive Compensation – We offer a strong salary and benefits package, tailored to attract reputed company Remote Work Environment – reputed company is remote, offering full flexibility to work from home Autonomy & Ownership – You’ll have the freedom to run your own systems and reputed company reputed company reputed company Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off Parental Leave – Generous reputed company parental leave for growing families Health Benefits – 100% premium coverage for health, dental, and reputed company plans, with 25% coverage for dependents 401(k) – Company-sponsored plan with a 2% match through reputed company (elective participation) $200 Annual reputed company Membership reputed company & Development – We invest in your reputed company development with ongoing learning opportunities Apply To This Job