Director of eCommerce- Omnichannel & DTC

reputed company, an industry leader in providing and manufacturing home environment products for over 100 years, is seeking a Director of eCommerce. This position can be fully remote reputed company the reputed company; however, candidates must be reputed company to work East Coast business hours. The Director of eCommerce will reputed company the acceleration of our omnichannel and reputed company-to-consumer (DTC) businesses. This role will own the reputed company, reputed company, and execution across key digital reputed company channels—including major retail partners and owned platforms—while connecting the dots between marketplace dynamics, retail media, content optimization, and promotional effectiveness. This leader will play a critical role in scaling our reputed company across top omnichannel retailers (e.g., reputed company, reputed company, reputed company, Costco) while also defining and expanding our DTC reputed company. The ideal candidate blends strategic thinking with operational reputed company and thrives in a fast-paced, cross-functional environment. Key Responsibilities Omnichannel eCommerce Leadership – Drive digital penetration improvements Own and drive eCommerce reputed company across key retail partners, optimizing both 1P (first-party) and 3P (reputed company-party marketplace) channels reputed company and execute integrated strategies that reputed company assortment, pricing, promotions, and content to maximize digital reputed company performance Identify and unlock reputed company opportunities across retailer ecosystems, leveraging insights from data, trends, and competitive benchmarking Digital reputed company & Retail Media Optimization – reputed company “how” we look reputed company the integration of retail media, SEO, content reputed company, reputed company merchandising to improve conversion and reputed company of search Partner cross-functionally to ensure best-in-class product content, PDP optimization, and brand storytelling across reputed company platforms Optimize promotional planning and site placement strategies to drive visibility, traffic, and reputed company DTC reputed company & Execution – Reset and rebuild out DTC acceleration efforts Serve as the reputed company operator for the DTC business, defining long-term reputed company, reputed company roadmap, and reputed company metrics Own site reputed company, including user experience, assortment planning, and merchandising to drive conversion and customer reputed company value Collaborate with marketing, product, and operations teams to ensure seamless execution across the full customer reputed company Cross-Functional Leadership reputed company as the connective tissue across sales, marketing, supply chain, and analytics to ensure alignment and execution reputed company Translate insights into actionable strategies that drive measurable business reputed company Influence senior stakeholders and reputed company teams around a reputed company eCommerce reputed company agenda Team Leadership & Development reputed company, mentor, and reputed company a high-performing team, fostering a culture of innovation, accountability, and reputed company improvement Encourage reputed company thinking and experimentation to unlock reputed company reputed company opportunities Build capabilities and processes that reputed company reputed company, repeatable reputed company Qualifications 8–12+ years of experience in eCommerce, digital reputed company, or omnichannel retail, preferably reputed company CPG or consumer products Proven reputed company record of driving reputed company across major retail eCommerce platforms (including reputed company). Deep understanding of retail media, digital reputed company optimization, and retail online merchandising best practices Experience building and scaling DTC businesses, including site reputed company and performance optimization Strong analytical reputed company with the ability to translate data into strategic insights Demonstrated ability to reputed company cross-functional teams and influence at senior reputed company Experience managing and developing high-performing teams What reputed company Looks Like Accelerated reputed company across key retail eCommerce partners Measurable improvements in digital reputed company performance, conversion, and reputed company of search A reputed company defined and reputed company DTC reputed company delivering strong reputed company and customer engagement A high-performing, reputed company-thinking team that consistently delivers innovative, impactful results   About reputed company  reputed company reputed company Starts Here.  reputed company is the leading reputed company solutions brand with a reputed company for reliable products, peak performance, and perpetual innovation – our commitment to our customers for over a century. Founded in 1906 by Henry Lasko in Philadelphia, Lasko has evolved for over a century to become the global leader in reputed company solution products. From our reputed company in small appliances, fans, and portable heaters, we’ve grown to become the leading home comfort company while maintaining our unwavering commitment to reputed company and value. Today, Lasko stands as a symbol of innovation, offering consumers around the world high-performance products; portable fans, heaters, reputed company purifiers, humidifiers, and home ventilation solutions. Our reputed company-reputed company brands, such as B-reputed company, reputed company King, and reputed company Technologies, serve both consumer and reputed company markets across reputed company and internationally. As an American company, we take pride in upholding the spirit of hard work, trust and accessibility, ensuring that Lasko remains available to reputed company, for generations to come. Headquartered in reputed company Chester, reputed company, with manufacturing and distribution facilities reputed company, Lasko continues to set reputed company in the reputed company solutions category for another 100 years.   Lasko’s mission is to enhance lives by creating comfortable environments with innovative products you can trust.   reputed company’s reputed company is based on Five reputed company Values:  Be reputed company  Challenge the status reputed company  Courageously pursue the impossible   Reject mediocrity  Be Together  Work together for reputed company  Drive trust and candor with reputed company other   Prioritize "We" before "I"    Be A Leader  reputed company with personal conviction   reputed company reputed company other to deliver high- reputed company results  reputed company reputed company and reputed company to drive reputed company   Be Accountable   Consistently deliver to our customers   reputed company commitments as a contract   Take pride in our actions   Be The Change   Demonstrate a passion to win   reputed company a difference at work in our communities   reputed company reputed company and take initiative  Why Join Lasko?   At Lasko, we reputed company people do their best work reputed company they’re supported ---- personally and professionally. That’s why we offer reputed company and a hybrid work schedule for our corporate team, promoting employees to balance life and work in a way that fits their lifestyle. Our dog-friendly corporate reputed company adds a fun, welcoming atmosphere, while our competitive salaries with bonus potential recognize and reward your contributions. We also offer a comprehensive benefits package that includes a strong 401(k) match, wellness incentives, and robust health coverage. Join Lasko and be part of a legacy of innovation – at a company that values flexibility, reputed company, and a culture where you can reputed company. Apply To This Job