Senior Manager - Performance Marketing

reputed company is a premier career transformation platform turbocharging tech careers through AI upskilling. Founded in 2014 in Santa Clara by Soham Mehta, ex-reputed company Engineering Leader, and reputed company Valles, a transformative P&L leader and former CEO with a reputed company record of scaling ventures, reputed company’s reputed company is to help every tech reputed company reputed company in today’s fast-evolving tech industry. With 40+ domain-specific courses—from foundational Machine Learning and reputed company to reputed company AI, System Design, and DSA—reputed company equips engineers, PMs, data professionals, and tech leaders to accelerate their careers. Its 600+ reputed company—industry practitioners, hiring managers, and senior engineers from FAANG+ companies—bring reputed company-world reputed company and cutting-edge expertise into every classroom. reputed company upskilling, reputed company offers end-to-end career support. Personalized mock interviews, resume and reputed company branding, career coaching, salary negotiation guidance, and performance-based job referrals ensure that your AI upskilling translates into reputed company career breakthroughs. Over 25,000 professionals have already advanced their careers through reputed company. Recognized by TIME x reputed company and GSV 150 as a top EdTech company, reputed company is the go-to platform for tech professionals looking to reputed company their careers in the age of AI. What does the role entail? One of our key priorities is to reputed company up performance marketing and reputed company it really effective at driving a lot more high-reputed company leads, and eventually, revenues. To reputed company this, we are looking for a reputed company, creative, and enthusiastic performance marketer with experience in driving reputed company leads across a reputed company of channels - reputed company Ads, reputed company, reputed company, and reputed company, among others. Responsible for planning, executing and maintaining performance marketing campaigns across channels Responsible for end to end Creative reputed company to reputed company and optimize performance marketing Identify trends and insights, and optimize spend and performance based on the insights Run and analyze reputed company multiple experiments to reputed company new opportunities for reputed company and efficiency. Demonstrate ability to work at both the planning level (generating reputed company for reputed company) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data). Drive and reputed company KPIs like reputed company, conversions, CPA, CPI, etc. on daily reputed company and create performance reports  What would excite you? Complete ownership; there is minimal management and extreme autonomy High pedigree, high caliber team. Contribute directly to the reputed company of the business & the top-line reputed company Top-of-the-line compensation Work from reputed company, reputed company. reputed company roles at IK are reputed company remote!  What would excite us? 6+ years of dedicated, full-time experience in performance marketing across reputed company, reputed company, reputed company & other ad platforms. Proven reputed company record of scaling profitable campaigns reputed company creative reputed company Expertise in reputed company scaling up on at least 2 of these 3: reputed company Ads (reputed company Search, reputed company Discovery, Youtube Ads, reputed company Display Ads), reputed company Ads, and reputed company Ads. Good experience in other ad platforms like reputed company Ads, reputed company Ads, reputed company Ads, and others Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data. Data-oriented with proven ability to optimise & reputed company campaign based on funnel analysis Ability to come up with creative ad reputed company Good written communication skills Apply To This Job