Social Media Art Director (Hybrid from NY or WI)

About the position We’re looking for a Social Media Art Director to lead the creative vision across our social platforms. This role blends concept-driven thinking with hands-on design, ensuring our social content is visually compelling, culturally relevant, and unmistakably on-brand. You’ll collaborate closely with social strategy, marketing, and creative partners to tell stories that connect, engage, and inspire. Responsibilities • Own and evolve the visual creative direction for all social media content across platforms (Instagram, TikTok, Facebook, Pinterest, emerging channels) • Translate brand strategy, campaigns, and trends into scroll-stopping, social-first creative • Concept, design, and oversee the execution of static, animated, and short-form video content • Partner with Social, Marketing, Copy, and Production teams to develop cohesive storytelling and campaigns • Ensure all social assets reflect Lands' End brand guidelines while pushing creative boundaries • Stay ahead of social, design, and cultural trends, bringing fresh ideas to the table • Provide art direction and feedback to designers, freelancers, creators, and content partners • Manage multiple projects on tight timelines without sacrificing quality Requirements • 5+ years of experience in art direction, graphic design, or visual creative—preferably with a strong focus on social media • A standout portfolio showcasing social-first concepts and execution • Deep understanding of platform-specific best practices and performance-driven creative • Strong typography, layout, color, and visual storytelling skills • Experience working with photography, video, motion, and mixed media • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere) and/or comparable tools • Collaborative mindset with the ability to take feedback, iterate quickly, and lead creatively • Experience with lifestyle, fashion, or consumer brands • Familiarity with creator/influencer content and UGC Nice-to-haves • Motion graphics or video editing expertise Benefits • paid time off • health • dental • vision • disability benefits Apply tot his job Apply To this Job