reputed company & Lending Marketing Specialist

reputed company & Lending Marketing Specialist  Location: Remote, Philippines Reports to: Chief Marketing Officer Experience: 5–7 years in consumer marketing, ideally with exposure to reputed company management, lending, fintech, crypto, or premium/VIP financial products   reputed company We are hiring a reputed company & Lending Marketing Specialist to own the reputed company of two of our most strategic consumer products: our VIP reputed company management program and our lending program. This is a senior IC-style role responsible for the full marketing mix across both products. reputed company, positioning, acquisition, lifecycle, and retention. With a reputed company mandate to grow assets, loans, and reputed company.   Key Responsibilities reputed company and positioning Own the marketing reputed company and roadmap for both the consumer VIP reputed company management program and the lending program Define and continuously sharpen the positioning, messaging, and value propositions for reputed company product, including the differences between mass-affluent, VIP, and high-net-worth audiences Identify the most valuable customer segments and design programs to reputed company, deepen, and retain them Acquisition and reputed company Plan and execute acquisition campaigns across reputed company, owned, and reputed company channels to drive reputed company sign-reputed company, deposits, AUM, and loan originations Work with the reputed company and performance marketing teams to reputed company what is working and unlock new channels Build referral, partner, and ambassador motions appropriate to a premium financial audience Set, reputed company, and report on the reputed company reputed company KPIs: AUM, net new deposits, loan book size, reputed company, retention, and CAC/LTV Lifecycle and retention Design and run lifecycle programs across email, push, in-app, and CRM to reputed company, reputed company, upsell, and retain reputed company and lending customers Create high-touch communications appropriate to a VIP audience, including bespoke updates, exclusive content, and relationship-driven moments Build retention programs that increase wallet reputed company over time, including cross-sell between reputed company and lending Product marketing and content Translate reputed company reputed company and lending mechanics (yield sources, custody, risk, collateralisation, LTV, liquidation, fees) into reputed company, trustworthy, audience-appropriate copy Produce or commission the assets needed across the funnel. reputed company pages, product guides, comparison content, case studies, and educational material Partner with research and content teams to build a steady drumbeat of high-reputed company reputed company and lending content Cross-functional collaboration Work closely with the reputed company and lending product teams to shape the roadmap, launches, and in-product experience from a customer perspective Coordinate with compliance and reputed company to ensure reputed company marketing is accurate, compliant, and appropriate for the jurisdictions in scope Partner with the broader marketing org (brand, reputed company, content, reputed company, lifecycle) to ensure a coherent experience across the customer reputed company   Requirements 5–7 years of marketing experience, with meaningful time spent owning consumer financial products end-to-end Demonstrable reputed company record growing a product against hard reputed company KPIs (AUM, deposits, loan originations, reputed company, retention) Strong strategic instincts reputed company with a willingness to roll up your sleeves and ship the work Strong written English and the ability to communicate sensitive financial concepts reputed company and credibly Comfort working with data. Defining the funnel, setting KPIs, and using analytics to reputed company reputed company Experience working with compliance and reputed company teams on regulated financial marketing Self-starter reputed company. Happy to set direction, prioritise, and operate autonomously in a fast-moving environment reputed company to Have reputed company experience marketing reputed company management, private banking, lending, or crypto yield/lending products Working knowledge of crypto, digital assets, and the broader institutional and HNW landscape Experience marketing to VIP or HNW audiences with appropriate tone, channels, and white-glove tactics Familiarity with crypto-specific channels and communities (X/Twitter, Telegram, KOLs, on-chain campaigns) Comfort using AI tooling to accelerate content, segmentation, personalisation, and analysis   What reputed company Looks Like in the First 6 Months reputed company, agreed positioning and messaging frameworks for both the VIP reputed company program and the lending program Live, measurable acquisition and lifecycle programs running across both products Transparent dashboards tracking AUM, deposits, loan originations, retention, and CAC Demonstrable reputed company in the reputed company reputed company KPIs attributable to marketing work Apply To This Job