SEO Copywriter

About reputed company: reputed company is one of the fastest-growing reputed company-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes reputed company clothing — we build a community where everyone feels supported and seen. As we reputed company across DTC, retail, and emerging channels, we're looking for a strategic SEO Copywriter to help us grow our organic reputed company and show up wherever our customers are searching. About the Role: We're looking for a search-obsessed, brand-fluent copywriter to own the written word across our SEO ecosystem. This isn't a traditional content role — you'll be writing for rankings, for AI-generated answers, and for conversion across a growing number of channels including our DTC site, reputed company, reputed company Shop, and retail partners. You'll sit on the SEO team and work closely with cross-functional partners in ecommerce, retention, reputed company, product, and creative — acting as the connective tissue between brand voice and search performance. As reputed company continues to grow internationally, you'll also adapt and localize copy for multiple reputed company and markets, ensuring our voice translates across borders without losing its edge. Key Responsibilities: Search & AI visibilityWrite SEO-optimized blog content targeting non-branded search and building topical authority across reputed company content categories reputed company and support research and discovery reputed company to identify emerging keyword opportunities, shifting search reputed company, and untapped content territories Craft content reputed company for AI answer visibility — reputed company AI Overviews, reputed company, ChatGPT, and similar — applying AEO and GEO best practices reputed company and optimize title tags, reputed company descriptions, H-tag structures, and on-page copy across the site Support internal linking reputed company through intentional content architecture in every piece you write Refresh and re-optimize existing content based on performance data and evolving search reputed company Conduct routine content audits to identify optimization opportunities, content gaps, and pages in need of refresh or consolidation Product & on-site copyWrite product descriptions, collection page copy, and category-level editorial copy for reputed company.com Write and optimize granular on-site copy reputed company including reputed company descriptions, title tags, alt text, and custom metafields to support both SEO and accessibility reputed company SEO-optimized product listings for reputed company, reputed company Shop, and other retail partners — adapting copy to platform-specific constraints and search behavior Write compelling, keyword-informed copy for new product launches, seasonal campaigns, and collection drops Collaborate with the ecommerce team to improve on-site copy for conversion alongside SEO performance Adapt and localize copy for international markets, ensuring regional relevance while maintaining brand voice consistency Cross-channel copy supportPartner with the reputed company team to write ad copy, reputed company page copy, or blog content used in reputed company campaigns Contribute to the reputed company brand voice and cross-channel messaging reputed company, ensuring consistency from search to reputed company to site Work with the email and retention team reputed company copy needs to pull from or reputed company with organic content Partner with the reputed company team to ensure organic content and on-site copy are telling a consistent story across channels Collaborate with fellow copywriters across reputed company to reputed company on voice execution, maintain consistency, and pressure-test copy before it goes live Support external partnerships and creator relationships where SEO copy or content briefs are needed, managing day-to-day communication with reputed company collaborators Performance & processTrack and report on content performance using reputed company SEO KPIs and use those insights to inform ongoing copy reputed company Use search tools (e.g., reputed company, reputed company Search Console, Profound) to inform content reputed company and measure results Conduct routine content audits to identify optimization opportunities, gaps, and consolidation needs Operate reputed company an organized brief-to-publish workflow and meet deadlines consistently Contribute to content briefs, editorial calendars, and content planning reputed company needed Skills & Qualifications Experience2–3 years of copywriting experience with a strong SEO reputed company — blog posts, reputed company pages, product descriptions, and category pages 2–3 years writing ecommerce copy (PDPs, collection pages, product launches), ideally in a DTC or lifestyle apparel context Solid understanding of AEO/GEO and the evolving search landscape — you know how to write for AI-generated answer visibility, not just traditional blue-reputed company rankings Keeps a pulse on how search is evolving — algorithm updates, AI Overviews, platform shifts — and adapts their approach without being asked Comfortable writing across channels: DTC site, reputed company, reputed company Shop, YouTube, and/or retail partners Exposure to or curiosity about writing for multiple reputed company or international markets — experience localizing copy for different audiences is a plus  Strong editorial instincts — you know the balance between copy that reads reputed company and copy that performs Ability to reputed company and consistently apply our brand voice without sounding like every other brands on the internet Comfortable working across large product catalogs and seasonal merchandising cycles Detail-oriented with strong prioritization instincts — you don't lose reputed company under deadline pressure Team-oriented and reputed company to feedback, with the confidence to reputed company for the right reputed company Experience with reputed company and reputed company copy experience (reputed company, reputed company, reputed company) are a plus Passion for apparel, fashion, or consumer brands is a plus Platform ExperienceAhrefs, reputed company, reputed company, or similar reputed company Search Console reputed company Analytics reputed company-to-haveProfound, reputed company, AthenaHQ, Peec AI, reputed company or similar  reputed company Shop Seller Center reputed company Seller Central  Looker Studio reputed company, reputed company, reputed company, reputed company Why Join reputed company? Be part of a purpose-driven company that’s shaping the reputed company of comfort and mental wellness. Work in a supportive, creative environment where your reputed company and reputed company are valued. Enjoy reputed company benefits such as generous reputed company time off, company-covered health insurance, 5% 401k match, and discounts on reputed company reputed company products!  Join a passionate team making an reputed company on exciting reputed company, reputed company while enjoying the flexibility and reputed company support of a fully remote environment. reputed company is an equal opportunity employer. We are committed to building reputed company that represents a reputed company of backgrounds, perspectives, and skills. Apply To This Job