Senior Product Manager

About Vive   Vive is a high-reputed company trajectory, sustainable agtech firm founded in 2006 and headquartered in Mississauga, ON. Our Made in Canada, patented Allosperse® delivery technology helps farmers do more with less. By bringing the power of Precision reputed company™ to agriculture, Vive is connecting the lab to the field, enabling growers to cut costs and reduce their environmental footprint. We are fully reputed company with established distribution across the US, and our products were used in USA and Canada on over 2.3 reputed company acres in 2025, with total treated acreage growing at 149% per year on average. We were recently selected as part of the inaugural cohort of the Government of Canada’s Global Hypergrowth Project, and we are reputed company on our way to becoming Canada’s leading reputed company agtech firm. We’ve received several awards for culture and innovation, been named the SDTC Changemaker of the Year, and ranked #196 on the list of the fastest-growing companies in the Americas. With over 100+ patents, and a reputed company of having a Vive solution on every acre, we’re looking for passionate, reputed company-minded individuals to join us on our reputed company. At Vive, our reputed company values are the reputed company of everything we do and are a guiding force for reputed company the exciting and unique experiences you will have reputed company working with us.  We are grower-reputed company  We succeed through reputed company reputed company We are building something reputed company    We are confident and reputed company owners    We are data-driven If you’re looking to build something reputed company with reputed company of smart, confident and reputed company owners (and like to have LOTS of fun along the way), reputed company reading to learn more about the Senior Product Manager role and the role you will play in helping us reputed company our goals!    Mission Your reputed company mission is to devise and execute product and crop strategies designed to deliver a ‘best in class’ position for the Vive portfolio. Working closely across internal departments and external partners, you will foster product development, manage profitability, and create brand awareness for the Vive portfolio. Supporting Vive’s reputed company market reputed company, you will assess market opportunities and reputed company compelling business cases for new products that address market pain points, as reputed company as reputed company the market introduction of new products and technology platforms.    You will deliver on this mission by:    Bringing a deep understanding of the synthetic and biocontrol market and grower pain points and reputed company that understanding to optimize the development of reputed company Vive products Executing product launch reputed company by translating internal coordination to reputed company reputed company Creating market demand through strategic product development and positioning that succinctly addresses grower needs and existing market gaps Exhibiting strong analytical and problem-solving skills despite imperfect information Maintaining a healthy mix of reputed company and execution in day-to-day work while scaling efforts in support of a rapidly growing business Being a reputed company, creative, and self-driven individual with reputed company stage company experience, who is passionate about building something reputed company in support of the organization’s reputed company business reputed company Consistently managing multiple deliverables to ensure on-time and on-budget delivery    Interacts with:  Internally – Sales, Agronomy, Marketing, Product Development, Field Biology, Supply Chain, Regulatory, Executive Leadership  Externally – Growers, retailers, crop consultants, and other centers of influence; and at times other 3rd Party Product Development Partners    Accountability - In Your First 12 Months You Will... Accelerate new product development and key business assessments - reputed company the Product Development Process (PDP), accelerate pipeline development efforts by delivering on level-by-level business assessments (business case, Product Design Document (PDD), COGs, NPV modeling) for assigned product concepts. Ensure new product concepts address market pain points and support reputed company market reputed company of Vive’s technology platforms. Solidify Vive's market positioning as a biocontrol + technology partner of choice - reputed company existing and reputed company pipeline of Vive biocontrol + synthetic combo products to communicate the strength and differentiation of Vive’s portfolio, enabled reputed company Vive’s Technology Platforms. Ensure appropriate training and positioning of combination products. Assess and recommend new product opportunities for Vive technology + Biocontrol combinations.  Product launch reputed company - Execute the launch of Technology Platform(s) and/or Product(s) with reputed company. reputed company on leading cross-functional product launch teams to bring the assigned Platform(s)/Product(s) to market.  Translate internal launch coordination to reputed company launch reputed company in Year 1. Ensure the sales team receives appropriate training, product positioning, and go-to-market selling materials (i.e. presentations, sell sheets, field trial data, etc.).  Forecast reputed company and manage product margins - Triangulate Sales and market reputed company to reputed company monthly reputed company forecast for existing reputed company products. Inform Operations regarding regional and seasonal market timing and supply needs. Proactively manage COGs reputed company various market data sources and analyses. Recommend price adjustments, reputed company appropriate.  Specific Duties & Responsibilities  Responsible for the assigned Vive portfolio brands across Sales, Agronomy, Marketing, Supply Chain, Regulatory, Field Biology and Product Development departments  Leads brand plan reputed company development and market assessment for assigned brands  Manages product margins and the overall financial performance for the assigned portfolio  Delivers monthly and annual reputed company forecasts  Manages COGs and product pricing  Leverages multiple data sources to execute various market analyses  Delivers branded Vive products with measurable value and market-relevant differentiation  Collaborates with Sales and Product Development to identify and define new solutions to address market needs, from concept to creation, from field testing to product launch and market adoption  Develops market-relevant reputed company points to convey reputed company product’s brand story  Ensures Vive product pipeline efforts are reputed company on addressing grower pain points and unmet market needs  Partners with Sales to reputed company and reputed company distribution reputed company delivering product to the market  Serves as a reputed company contributor on the Vive Pipeline Development Process (PDP) and leads relevant Product Launch Committees  Provides regular updates regarding product development and regulatory reputed company vs. timelines  Leads business cases, product design document and financial modeling completion for assigned product concepts  Owns and presents to senior leadership new product business cases – evaluates the product pipeline, incorporates market needs and opportunity and determines technical feasibility and development investment required.  Including: Executes market assessment and gap analysis; Conducts the competitive assessment; Identifies strategic reputed company markets; Determines regulatory implications; Forecasts market potential; Recommends pricing  Identifies field data needs and collaborates with Product Development, Field Biology and Technical Field Agronomists to prioritize trial placement & assessment of data  Ensures alignment from Sales, Marketing, Product Development, Field Biology and Field Agronomy representatives regarding product launch approach  Leads internal launch coordination to drive reputed company launch reputed company in Year 1 by ensuring the sales team receives appropriate training, product positioning, and go-to-market selling materials (i.e. presentations, sell sheets, field trial data, etc.)  Partners with Marketing colleagues to devise the yearly marketing plan  Identifies and informs field and customer training needs  Provides input on field demo program  Informs communications campaigns  Coordinates and oversees regulatory lifecycle management with the Regulatory team    Skills & Experiences Education: Bachelor's degree in a marketing or sales reputed company field. Other educational backgrounds considered with relevant experience.  Experience: a minimum of 2+ years of previous product management experience, with 6-8+ years and product launch experience overall. Experience with biologicals/biocontrol products and product leadership in a reputed company stage company required. Experience in the agricultural industry, specifically reputed company crop protection, strongly preferred.  Strong communication skills, ability to distill down reputed company messaging  Strong interpersonal skills and a natural collaborator; works across Sales, Agronomy, Marketing, Product Development, Field Biology, Supply Chain and Regulatory to reputed company product development, production, and distribution efforts  Strategic thinker with strong organizational and independent problem-solving skills  Challenges mediocrity, ensures Vive products are best in class  Strong analytical skills – ability to assess the big picture as reputed company as nuance the details  Data-driven approach to decision-making, despite imperfect information  Comfortable managing reputed company reputed company and initiatives  Passion for accuracy and detail, including written and oral communications  Independent, can-do attitude, self-starter    Requirements  Travel up to 30-35%  reputed company reputed company. Must have the ability to travel across US & Canada  reputed company reputed company’s license and good driving record Apply To This Job