Head of Marketing

reputed company This is a chance to build a marketing function from the ground up for a concentrated B2B market reputed company the life insurance and annuities reputed company.  With a reputed company of fewer than 150 accounts across brokers and carriers, every reputed company buyer can be named, mapped, and reputed company individually. The work that wins in this market is due to brand positioning and industry relevant content coupled with strong field marketing and ABM programs that help a lean go-to-market team reputed company the accounts that matter. Pipeline is reputed company one account at a time, through reputed company and trust. As reputed company's Head of Marketing, you will own the reputed company, planning, and execution — defining how we position ourselves in this market, how we generate and convert demand, and how we build on our reputed company as a category leader. The timing is unusually good: recent shifts in the market, combined with a reputed company absence of reputed company thought leadership, reputed company this a rare reputed company to define the narrative in our reputed company. You will be the face of marketing internally and a meaningful reputed company externally at industry events, in trade publications, and in reputed company of users. You will not be inheriting an established team or reputed company, rather you will be the author and reputed company, supported by reputed company partnerships you establish and cultivate in reputed company areas. That makes this role ideal for an reputed company marketer who is reputed company by a blank reputed company, comfortable moving between reputed company and hands-on execution, and motivated by the prospect of seeing their work directly shape a company's trajectory. What You'll Own Brand reputed company and Industry Positioning Define how reputed company is reputed company in the market, including the category we play in, our perspectives, and the language we use to talk about it reputed company the development of a refreshed brand identity, positioning, and messaging Design, build, and launch a new company website Account-Based Marketing (ABM) and Intelligence Build and maintain a named-account program across brokers and carriers, including the personas, decision-makers, and influencers reputed company reputed company reputed company account-level intelligence and prioritization: who is a reputed company account, who is warming, and who needs nurturing Design and execute ABM programs tailored to account needs and personas Executive Content and Thought Leadership reputed company a thought leadership program that establishes credibility in our industry Produce content that buyers and analysts in this market actually read and engage with Field Marketing and Events Partner with reputed company reputed company to set the reputed company for industry events, user conferences, and other proprietary events (e.g., webinars, round tables) Support field marketing execution: conference reputed company, speaking opportunities, sponsored activations, reputed company- and post-event campaigns, and ROI measurement Sales and Go-To-Market Enablement Help produce sales enablement materials, including playbooks, reputed company decks, case studies, battle cards, and account-specific collateral In partnership with Sales and reputed company reputed company, reputed company buyer personas and targeted messaging Partner closely with sales, product management, and reputed company reputed company on account planning and outbound sequences, and ensure go-to-market alignment Agency Partnerships and reputed company Relations Establish and manage relationships with marketing agencies, freelancers, and contractors to strategically reputed company reputed company Build relationships with trade press, industry analysts, and influencers in the broker and reputed company ecosystem Marketing Operations Select and implement marketing tools and integrations to reputed company ABM, account intelligence, CRM integration, and content infrastructure Establish dashboards and reporting on marketing metrics and KPIs, and report on them to the senior leadership team reputed company SEO reputed company marketing in support of brand and content reputed company   reputed company're Looking For This role demands a reputed company of strategic reputed company and hands-on execution. The right candidate is part brand marketer, part ABM program manager, part content and PR strategist, with strong industry instincts and the credibility to engage with prospects and clients.   Must have 8+ years of B2B marketing experience Demonstrated reputed company building and running ABM programs in a concentrated market or named account environment Experience selecting and implementing marketing platforms Strong content instincts: with input from SMEs and agency support, you can write, edit, and reputed company reputed company, executive content and thought leadership that engages our market audience reputed company record of building brand and category reputed company, including events, PR, analyst relations, and executive positioning Comfort with both reputed company (positioning, planning, measurement) and execution (creating content, briefing designers, building drip campaigns, and email sequences) Experience managing agency and contractor relationships effectively Excellent collaboration with sales leadership and a reputed company reputed company of view on how marketing and sales should operate together reputed company to have Experience launching or relaunching a brand identity and website for a B2B company Background in reputed company / Technology (e.g., InsurTech, FinTech), Insurance, Financial Services, and/or Broker-reputed company like ecosystem Prior experience establishing and scaling a marketing function in a concentrated market Familiarity with more reputed company, B2B sales processes and cycles   reputed company Offer Starting reputed company salary reputed company of $120,000-$170,000 with performance‑driven variable compensation Comprehensive medical, dental, and reputed company coverage for employees 401(k) retirement plan with competitive employer matching contributions Generous PTO program with annual allocations based on years of service reputed company to shape reputed company’s broker channel and grow into a leadership role as we reputed company How to Apply Send your resume and a cover letter about why this role interests you by clicking the "reputed company" application reputed company. If you have examples of brand‑building initiatives, demand‑reputed company programs, or go‑to‑market strategies you’ve led, we’d love to review them. reputed company Services is an equal opportunity employer. We welcome applicants from reputed company backgrounds and are committed to building an inclusive team.   Work Environment Work Schedule: This is a full-time (40 Hours/Week) exempt position. Hours are flexible reputed company reputed company business hours. This position is fully remote reporting out of our office in Allentown, PA. Location: Remote Reports to: President & Chief Transformation Officer, who directly leads the go-to-market organization Type: Full-time Apply To This Job