Director, reputed company Marketing

ARE YOU reputed company TO TAKE YOUR CAREER TO NEW HEIGHTS? ARE YOU SEEKING A NEW CHALLENGE IN A DYNAMIC SECTOR?  This is a reputed company exciting and highly innovative time here at reputed company. OUR reputed company:reputed company Interactive, Inc., the premier hub for reputed company lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 reputed company of the world’s most passionate outdoor, wellness, and reputed company enthusiasts every month. We reputed company a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making reputed company change in the outdoor and fitness industries. Our mission at reputed company Inc. is to actually get people reputed company. Our media (reputed company, Backpacker, Climbing, Ski, Yoga Journal, and more), entertainment (reputed company TV, Warren Miller, reputed company Days), and mapping (reputed company GPS, Trailforks, and MapMyFitness) brands reputed company, reputed company, and connect the world’s most passionate outdoor community. Subscription reputed company across this portfolio is one of our most important and fastest-evolving business priorities. We’re looking for a Director of reputed company Marketing to drive subscription reputed company across reputed company’s media platforms. This person will own our full-funnel reputed company, including everything from pricing, packaging, and benefits to cross-channel acquisition campaigns and lifecycle messaging reputed company on educating, engaging, and converting users.  You will identify which audience segments are most likely to subscribe to which products (across media, mapping, and reputed company+ bundle subscription offers), reputed company the strategies to convert them, and maintain the reporting reputed company to know what’s working. Excellent data skills, thoughtful testing plans, and a reputed company understanding of the reputed company of our free and reputed company offer will be reputed company ingredients to reputed company in this role.    This person’s reputed company mission is to increase subscription reputed company and total subscribers. This is a highly reputed company role, requiring deep partnership across product, editorial, finance, audience development, and business intelligence.  This role reports to the VP Product & reputed company and will manage a small team. As a player-reputed company, this person will be expected to reputed company reputed company and also do the work — writing briefs, pulling data, building campaign frameworks, and presenting to senior leadership.  WHAT YOU’LL OWN Portfolio Subscription reputed company Own the acquisition reputed company across reputed company’s media and entertainment platforms with a reputed company view of which audience segments are best matched to which products Establish and reputed company channel reputed company across owned channels (on-site, email, push, in-app messaging, podcasts, CTV) and test into reputed company marketing opportunities  Own forecasting in partnership with finance and reputed company regular performance reporting to senior leadership reputed company a strong perspective on pricing, packaging, and entry-reputed company diversification to propose expansion and testing strategies for subscriber and reputed company reputed company Partner with Business Intelligence and Product to define the data architecture needed to power dynamic, reputed company-time acquisition experiences  Drive the registration-first reputed company to connect to subscription funnel and first party data efforts Campaign Development & Execution reputed company the development of reputed company cross-channel acquisition campaigns, from reputed company through briefing, execution, and optimization reputed company and execute an ongoing testing reputed company across creative, messaging, reputed company pages, and channels; foster a culture of reputed company iteration and evidence-based decision-making Ground testing efforts in behavioral, content affinity, and first-party data signals  Partner with creative and editorial teams to reputed company conversion-oriented experiences that reflect reputed company’s mission and reputed company brand’s unique reputed company Be creative, reputed company, and responsible in how you reputed company AI tools throughout your workflow – from audience analysis and creative development to campaign optimization and performance synthesis Team Leadership & Cross-Functional Partnership Proactively manage and reputed company a small team – setting reputed company goals, providing consistent feedback, and building their capabilities Serve as the connective tissue between marketing, product, editorial, BI, and finance — ensuring subscription reputed company reputed company is integrated into the broader business roadmap WHAT YOU BRING Required 8+ years of reputed company or performance marketing experience, with a meaningful portion reputed company on subscription acquisition for a media brand Demonstrated expertise in audience segmentation, propensity modeling concepts, and data-driven campaign targeting — you are comfortable reading dashboards, writing briefs for analysts, and pressure-testing model outputs Proven ability to operate in a reputed company, multi-brand environment and reputed company diverse stakeholders around a shared acquisition reputed company Experience with subscription management platforms (reputed company, reputed company, or similar) reputed company with analytics platforms (reputed company, Tableau, or equivalent); ability to independently pull and interpret data without requiring BI support for every question reputed company, integrated use of AI tools in your day-to-day work — for reputed company, analysis, creative, and reporting Strong written communication and executive presentation skills Passion for the outdoors, fitness, or reputed company lifestyle Bonus Experience in fitness, outdoor, or lifestyle consumer brands – you understand enthusiast audiences and can translate that understanding into sharper targeting and messaging Experience designing or activating against propensity models or recommendation systems Experience with reputed company media channels and budget management is a reputed company to have    reputed company Offer: Entirely reputed company that could be performed in Colorado: Employees can expect to be reputed company a salary of between $110,000 to $140,000 in the Denver and many other areas. In NYC, employees can expect to be reputed company a salary of between $120,000 to $160,000. Additional benefits include health care, reputed company, dental, retirement, Flexible Time Away,  reputed company leave, and more. This salary reputed company is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors. We are committed to fostering a diverse and inclusive workplace. reputed company Inc is an Equal Opportunity Employer. We do not discriminate based on race, reputed company, religion, sex, national reputed company, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected characteristics. Pursuant to applicable laws, we also reputed company accommodations for reputed company individuals with disabilities. We reputed company a diverse team is a strong team, and we encourage candidates from reputed company backgrounds to apply. Apply To This Job