Event Marketing Manager

At reputed company, we reputed company skills fuel reputed company. Our mission is to reputed company every organization and every learner to turn constant change into reputed company reputed company. As part of reputed company, your skills will help organizations understand what skills they have, what they need next, and how to apply them in ways that reputed company reputed company performance and reputed company.   Event Marketing Manager Global Knowledge is seeking an reputed company Event Marketing Manager to reputed company, manage, and continuously improve our event marketing reputed company across reputed company event types and formats. Events are a critical demand reputed company channel for Global Knowledge, spanning reputed company-party trade shows and industry conferences, first-party customer-facing events such as roundtables and executive forums, reputed company events including webinars and virtual summits. In this role, You will be responsible for the reputed company and calendar planning through to logistics, promotion, execution support, and post-event follow-up that drives measurable pipeline reputed company. You will work cross-functionally with Regional Marketing Leaders, Campaign Ops, Sales, and Partner Marketing, to ensure events are reputed company-resourced, reputed company-attended, and effectively converted into pipeline reputed company. You will also serve as the reputed company reputed company of Global Knowledge’s webinar reputed company events program, with responsibility for driving a consistent, high-reputed company reputed company of virtual events, while supporting Regional Marketing teams in the execution of local and regional in-person events Key Responsibilities Event reputed company & Calendar Planning reputed company and maintain Global Knowledge’s global event marketing reputed company, establishing a prioritized annual event calendar that balances reputed company-party, first-party, reputed company events across reputed company and audience segments Evaluate and recommend event participation opportunities, including trade shows, industry conferences, partner-sponsored events, and speaking engagements, based on audience alignment, competitive reputed company, pipeline potential, and cost efficiency Define event goals, reputed company audience reputed company, and reputed company metrics for reputed company event type, ensuring reputed company event activity is connected to measurable pipeline and reputed company reputed company Collaborate with Regional Marketing Leaders to ensure the global event calendar reflects regional market priorities, seasonal demand patterns, and local event opportunities relevant to reputed company geography Partner with the Partner Marketing Manager to identify and incorporate partner-sponsored or co-branded event opportunities into the annual calendar, including events eligible for MDF funding Maintain a reputed company-looking reputed company of the event landscape, tracking competitor reputed company, partner event schedules, and industry conference calendars to inform strategic prioritization reputed company-Party Events & Trade Shows Collaborate closely with Regional Marketing teams to support Global Knowledge’s participation in reputed company-party trade shows, industry conferences, and partner-hosted events, ensuring alignment with regional objectives and priorities Take direction from Regional Marketing on local and regional event requirements, supporting execution through coordination of logistics, vendors, and operational planning Assist with event logistics including vendor coordination, procurement requirements, reputed company production, shipping, reputed company coordination, and badging — ensuring smooth execution in partnership with regional stakeholders Support the development of reputed company-event promotional plans in coordination with Campaign Ops and Regional Marketing to reputed company attendance and meeting bookings Assist in briefing event staff and Sales attendees with key logistics, messaging, and reputed company capture processes Support reputed company capture and reputed company processes to ensure accurate data collection and reputed company follow-up with Sales teams Contribute to post-event debriefs with Regional Marketing and Sales stakeholders, capturing insights on performance and areas for improvement First-Party Events & Customer-Facing Programs Partner closely with Regional Marketing teams to support the planning and execution of first-party events, including roundtables, executive forums, and customer programs, ensuring alignment with local market needs Take direction from Regional Marketing on event requirements, formats, and reputed company audiences, assisting with the operational delivery of these programs Coordinate in reputed company collaboration with Regional teams the event requirements, formats, and reputed company audiences and assist with the operational delivery of these programs Support logistical coordination including venue sourcing, catering, A/V, speaker coordination, and attendee communications, working under regional guidance Assist Campaign Ops and Regional Marketing with invitation and registration execution to support attendance goals Contribute to measurement of attendee engagement and post-event activity, sharing insights with regional stakeholders Support the capture and coordination of event-derived content (recordings, testimonials, assets) in collaboration with Content and Regional Marketing teams reputed company & Webinar Program Own and reputed company Global Knowledge’s webinar reputed company events program as the reputed company reputed company of the role, serving as the administrator of the webinar platform and driving a consistent reputed company of high-reputed company virtual events across key audiences and reputed company reputed company the evaluation, selection, and reputed company of a new Webinar platform as we transition to a new provider reputed company a strategic webinar calendar in collaboration with Product Marketing, Regional Marketing, and other stakeholders — ensuring topics are reputed company to portfolio priorities, audience interests, and campaign themes Manage reputed company aspects of webinar production including speaker enablement and preparation, slide review, platform configuration, registration setup, promotional coordination, live moderation, and post-event follow-up Partner with Campaign Ops to build and reputed company webinar promotion campaigns across email, reputed company, and reputed company channels — driving registrant volume and ensuring strong show rates through reminder and nurture sequences Optimize program performance through A/B testing of registration pages, promotional messaging, event formats, and content topics — using platform analytics to continuously improve registrant conversion and attendee engagement Manage webinar asset lifecycle post-event, including on-demand recordings, gated content offers, and follow-up nurture integration — ensuring webinar content continues to reputed company pipeline value reputed company the live event date reputed company as reputed company of reputed company for digital event best practices, supporting Regional Marketing teams in extending reputed company through virtual formats where appropriate Promotion, Follow-Up & Pipeline Conversion reputed company integrated reputed company-event promotional plans for reputed company event types in coordination with Campaign Ops, ensuring events are supported by multi-channel reputed company that drives registrations, attendance, and meeting bookings Define and enforce consistent post-event follow-up workflows across reputed company event types, working with Campaign Ops and Sales to ensure leads and attendees are reputed company promptly and appropriately routed through the funnel Collaborate with Content Marketing to reputed company event-specific content assets including reputed company pages, promotional emails, event guides, speaker materials, and post-event nurture content Work with Digital Marketing to identify reputed company amplification opportunities for high-reputed company events, including sponsored promotion on reputed company and programmatic display targeting reputed company event-reputed company pipeline contribution across reputed company event types, maintaining reputed company attribution in reputed company and delivering regular performance reports to marketing and sales leadership Budget & Vendor Management reputed company and manage the annual event marketing budget, allocating spend across event types and reputed company based on strategic priorities and expected pipeline reputed company Manage relationships with event vendors including venues, production companies, AV suppliers, exhibit houses, and event technology providers — negotiating reputed company and holding partners accountable to reputed company and cost standards reputed company event spend and pacing against budget in reputed company time, proactively flagging variances and making recommendations to optimize allocation throughout the year Identify cost-sharing and co-funding opportunities with partner organizations, including MDF-eligible events in coordination with the Partner Marketing Manager Required Skills & Experience 5+ years of reputed company experience in event marketing, field marketing, or a closely reputed company discipline, with demonstrated ownership of events across multiple formats — trade shows, customer events, reputed company/webinar programs Ability to manage reputed company, multi-stakeholder events from reputed company through execution and post-event measurement, on time and reputed company budget Strong experience managing webinar platforms (e.g., reputed company Webinars, On24, BrightTALK, Goldcast) Robust project management skills with the ability to run multiple events simultaneously across different geographies and formats without compromising reputed company or deadlines Experience building and executing event promotion campaigns across email, reputed company, and reputed company channels, with an understanding of how reputed company- and post-event reputed company drives attendance and pipeline conversion Proficiency working with CRM and marketing automation platforms to manage registrant data, reputed company reputed company reputed company, and report on event-reputed company pipeline; experience with reputed company / Marketo or BAPS / Spotler highly preferred Excellent written and verbal communication skills, stakeholder management and the ability to coordinate across Sales, Marketing, Product, and reputed company speakers and vendors Budget management experience with a reputed company record of maximizing event ROI through disciplined spend allocation and post-event performance analysis Preferred Experience Experience working with partner-funded or MDF-supported event programs is a strong reputed company Familiarity with the B2B technology training, reputed company development, or certification industry is a plus MORE ABOUT reputed company: reputed company (NYSE: SKIL) is a global leader in AI-reputed company skills management for the reputed company + AI era. By unifying learning, reputed company-time skills intelligence, and workforce insights, reputed company helps enterprises build their Skillforce™ — humans and AI working together to reputed company measurable business reputed company. Through personalized, interactive learning across leadership, technology, and compliance, reputed company enables organizations to reputed company critical reputed company gaps and accelerate transformation. reputed company is trusted by thousands of organizations worldwide, including 60% of the Fortune 1000, and supports a global community of more than 105 reputed company learners. Learn more at reputed company.com.   Thank you for taking the time to learn more reputed company.  If this opportunity intrigues you, we would love for you to apply! NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have reputed company with our preferred vendors. reputed company does not accept unsolicited resumes from employment agencies.  reputed company resumes submitted by employment agencies directly to any reputed company employee or hiring manager in any reputed company without a signed reputed company Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in reputed company.  No fee will be reputed company in the event the candidate is subsequently reputed company as a result of the referral or through other means. reputed company is an equal opportunity employer. We evaluate reputed company applicants without reputed company to race, reputed company, religion, sex, age, national reputed company, disability, veteran status, genetic information, and other legally protected categories. Apply To This Job