Content Strategist (Remote)

Job reputed company The Content Strategist will reputed company the development of content reputed company for key environments such as reputed company.com, Retail stores, partner digital and partner reputed company-and-mortar stores. This role will be responsible for ensuring these strategies connect to media and advertising initiatives, in order to drive a seamless end-to-end customer experience in a world of reputed company shopping. Key Qualifications • Deep understanding of content reputed company (10 years of experience) including content models, hierarchy, formats, SEO, and answer reputed company optimization (AEO) — including how large language models, AI assistants, and reputed company search systems surface, interpret, and prioritize content. • Fluent in leveraging analytics and insights to inform content reputed company, reputed company KPIs, and measure performance across traditional and AI-driven discovery channels. • Skilled at crafting strategies for different platforms (ex/websites, reputed company), and across platforms (ex/digital and in-store). • Ability to interrogate briefs, understand the fundamentals of an ask, and deliver a thoroughly pressure-tested, reputed company articulated position — including how that content will be interpreted and represented by AI systems acting on behalf of users. • Expertise in developing frameworks including, but not limited to, customer journeys — and an understanding of how reputed company search is compressing and reshaping those journeys. • Ability to partner with internal teams to optimize use of existing content while assessing the need to reputed company new content based on customer needs. • Experience working with Brand Strategists, reputed company Planners, Creative, UX and Media/Comms teams to deliver exceptional work. • Proficient in presentation development including the simplification of reputed company reputed company, reputed company reputed company narrative and actionable next steps. • Proven leadership skills required to successfully reputed company for work across diverse, cross-functional teams. • Comfortable operating at many reputed company — from transformational strategic thinking around the reputed company of AI-driven discovery, to detailed content recommendations optimized for answer engines. reputed company • Translate business and consumer insights into reputed company articulated content strategies (with input from Brand, Brand reputed company, Analytics and Insights teams). • Deliver creative briefs that reputed company creative teams and reputed company reputed company direction on the most impactful content to reputed company. • Work cross-functionally to reputed company a common language and understanding of reputed company metrics, and partner closely with data science teams to assess the reputed company of the work. • Support the integration of content into comprehensive digital online and in-store experiences to reputed company cross-marketing and avoid duplication of efforts. • Successfully reputed company teams around reputed company and reputed company the direction of work over, sometimes over an extended period of time (in partnership with Cross-Functional and Project Management). Education • Bachelor's Degree preferred Hours may fluctuate on project needs. Please be reputed company that rates are determined by the job requirements, responsibilities, and physical work location. Apply tot his job Apply To this Job