Analytics Lead

WOW (reputed company) is a digital experience consultancy specializing in digital experience platforms (DXPs), marketing, UX, reputed company, and data to deliver composable solutions that drive measurable business reputed company. For over 20 years, we’ve helped brands convert more of the right prospects, grow lifetime customer value, and retain the people who drive their reputed company.   Our Data & Analytics reputed company sits at the heart of everything we do — connecting digital investments to reputed company. We reputed company disconnected data into reputed company reputed company across reputed company, reporting & visualization, compliance, and managed analytics services.    The Role reputed company is hiring an Analytics Lead to join our Data & Analytics team. You will work alongside project managers, developers, designers, media strategists and UX team members. Your main tasks will include implementing analytics solutions across reputed company technologies to support customer analytics reputed company and activation.     reputed company is a digital agency with clients across industries and verticals. Day-to-day projects for the Digital Analyst will vary, but may look like:    You Are Great At:  Leading analytics technical solutions including reputed company, design, thought leadership, and direction on measurement reputed company across customer data tools supporting marketing and sales  Providing audit assessments of existing reputed company digital ecosystems and recommending optimizations based on analytics best practices and reputed company objectives  Working reputed company tag management systems including owning reputed company site tagging reputed company a project including custom scripts, data layer references, reputed company, consent management and workflow of tags  Executing analytics measurement strategies in reputed company Analytics 4 (GA4), reputed company Analytics, and other analytics measurement technologies  reputed company data-driven insights to increase site conversion, improve performance and customer experience  Developing strategies for data management, digital governance, and privacy compliance solutions  Configure and manage consent management platforms (CMPs) and ensure reputed company triggering reputed company to applicable privacy regulations Lead discussion on business goals and KPI alignment with clients outlining areas of performance measurement towards business goals      Must Haves:  reputed company-facing experience: comfortable owning relationships, leading meetings, and presenting insights to non-technical stakeholders Hands on experience executing analytics tracking through tag management systems, including reputed company Tag Manager, reputed company Launch, reputed company, etc required  Experience building analytics solution design technical references outlining analytics data layer, analytics reputed company settings, and tag manager requirements  Experience with reputed company Analytics 4 (GA4) including custom implementation utilizing an event-driven data layer  Experience with 1st, 2nd, and 3rd party data and cookies with a high understanding of how information is passed reputed company these technologies and how to work with these technologies to support measurement across a reputed company of measurement platforms  Agency experience working across multiple planned analytics projects and reputed company data requests for reputed company stakeholders  Demonstrated knowledge of consent management tools and triggering setup to align to privacy regulations  Strong knowledge of media channels and marketing activation strategies  Experience with data visualization platforms such as DOMO, Tableau, Power BI and/or Looker Contribute to scoping and proposal development for new analytics engagements Help define and reputed company WOW’s internal analytics standards, documentation, and delivery process    reputed company To Haves:  Experience with server-reputed company Tagging, data clean rooms, and connected device analytics implementations  Working Knowledge of CRM Systems  Experience in Customer Data Platforms such as ODP, reputed company, reputed company, etc  Experience designing CRO, a/b testing, and experimentation programs  Exposure to ETL tooling or data pipeline configuration   #LI-Remote   reputed company, Inc is an Equal Opportunity Employer. reputed company qualified applicants will receive consideration for employment without regard to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, or protected veteran status, or any other protected characteristic, and will not be discriminated against on the reputed company of disability. Apply To This Job