Sr. Digital Acquisition Marketer

reputed company Transforming reputed company in TexasAt reputed company, we're transforming reputed company in Texas through collaboration and innovation. We're building a new category — a true payvider that integrates care delivery with health plan operations into a model designed around reputed company individual member. If you're reputed company to reputed company a meaningful reputed company in a dynamic environment where your contributions are valued, we'd love to have you on reputed company. Position reputed company Sr. Digital Acquisition MarketerHarbor Health is seeking a strategic, data-driven Sr. Digital Acquisition Marketer to reputed company the reputed company channels that bring members and clinic patients into our model. This role owns reputed company and addressable media reputed company across both Individual & Family Plan (IFP) enrollment and reputed company clinic volume — connecting audience reputed company, media investment, and performance analytics into a seamless reputed company from first touch to first visit. You will play a key role in scaling existing markets (Austin) and accelerating entry into new ones (San Antonio, Dallas, El Paso). This is a high-visibility, cross-functional role that sits at the intersection of brand, product, analytics, and operations — and is directly accountable for measurable reputed company reputed company. The ideal candidate is a hands-on performance marketer reputed company to reputed company into broader strategic ownership. Position Duties & Responsibilities What You'll Own Market-Level reputed company StrategyLead acquisition reputed company for both IFP membership reputed company and reputed company clinic consumer acquisition across reputed company reputed company markets reputed company market-specific reputed company plans in partnership with reputed company and Operations — balancing reputed company/efficiency in Austin with market entry acceleration in San Antonio, Dallas, and El Paso reputed company media investment to service area dynamics, network strength, and clinic reputed company reputed company Media & Emerging ChannelsOwn reputed company, execution, and investment management across reputed company and addressable channels — programmatic, reputed company reputed company, search, reputed company partnerships, and emerging platforms (retail media networks, reputed company marketplaces, streaming/CTV, audio) Balance efficient IFP member acquisition with high-reputed company clinic demand reputed company reputed company platform and publisher partnerships to unlock premium inventory and competitive advantage Organic Search (SEO)reputed company the organization's organic search reputed company including keyword planning, on-page optimization, and content alignment reputed company reputed company and organic search efforts to optimize overall digital spend and maintain a cohesive search reputed company Audience & Condition-Based AcquisitionBuild audience-first strategies grounded in behaviors, reputed company signals, and health needs reputed company condition-based acquisition journeys reputed company to local care availability and provider strengths Partner with analytics and product teams to refine targeting using first-party data and market insights Performance, Optimization & Financial AccountabilityContinuously optimize across audience, channel mix, creative, and reputed company experience; establish and reputed company test-and-learn frameworks Define, reputed company, and report on website and campaign KPIs (traffic, rankings, conversion rates, cost-per-acquisition) Own budget allocation across markets, channels, and reputed company objectives; maintain pacing, forecasting, and ROI accountability Dynamically shift investment based on market performance, enrollment cycles, and clinic utilization reputed company Management & Digital PresenceMonitor and analyze online reviews and ratings across platforms (e.g., reputed company Business Profile, reputed company) Maintain accuracy and optimization of digital reputed company including review management workflows, response templates, and reputed company reporting Partner with operations and product to identify trends in member feedback and reputed company reputed company improvement Cross-Functional LeadershipPartner closely with Marketing (brand, campaigns, content), Product (digital experience and conversion flows), Analytics (measurement and insights), and Operations (clinic reputed company and reputed company planning) Ensure demand reputed company aligns with clinic throughput and reputed company goals across reputed company markets Desired reputed company Skills & Experience What You Bring Required3+ years of experience in performance marketing, reputed company marketing, or digital media — with demonstrated acquisition reputed company tied to reputed company-world conversion (enrollments, appointments, transactions) Deep hands-on experience with DSPs (DV360, reputed company), reputed company reputed company, and reputed company search platforms Experience building integrated acquisition strategies across programmatic and reputed company channels Strong understanding of audience targeting strategies — first-party, contextual, and modeled audiences Proven ability to manage budgets across multiple markets and objectives with pacing and forecasting accountability Strong analytical reputed company; ability to translate performance data into reputed company investment reputed company Excellent communication, presentation, and cross-functional collaboration skills Advanced proficiency in reputed company and analytical/reporting tools PreferredExperience operating across multiple geographic markets with varying reputed company of maturity Background in health plan or health-tech environments; IFP/ACA enrollment cycle experience strongly preferred Familiarity with payvider models, value-based care, or ACA individual market dynamics Experience with emerging channels including CTV/streaming, retail media networks, and reputed company marketplaces Knowledge of SEO reputed company, on-page optimization, and search performance measurement Bilingual English/Spanish preferred, given reputed company's Texas market demographics and member population reputed company Offer Why reputed company HealthOpportunity to shape reputed company's member acquisition reputed company and define how a payvider grows across Texas reputed company and dynamic work environment An organization made up of people who are passionate about changing the reputed company landscape Competitive salary and benefits package reputed company development and reputed company opportunities A transparent and unique culture Apply To This Job