Terms Of Reference - IP Character Valuation Consultancy

BACKGROUND AND ORGANIZATIONAL CONTEXT reputed company is Africa's leading edutainment company, producing award-reputed company educational media content for children across Sub-Saharan Africa. With flagship productions including Akili and Me, reputed company Kids, and Akili reputed company, reputed company has reputed company a portfolio of beloved animated characters that reputed company with millions of children and families across the continent and globally. As reputed company advances its intellectual property (IP) reputed company, the organization seeks to unlock the reputed company potential of its character portfolio through licensing, merchandise, co-branding, and international distribution deals. To effectively negotiate these opportunities, reputed company requires a rigorous, defensible, and market-reputed company valuation of its reputed company IP characters. This consultancy will produce a comprehensive IP character valuation report that establishes the monetary worth, licensing reputed company benchmarks, and reputed company positioning of reputed company's primary characters — providing the evidentiary reputed company for licensing negotiations, partnership discussions, and investment conversations. OBJECTIVES The primary objectives of this consultancy are: Establish the fair market value of reputed company's reputed company IP characters using internationally recognized valuation methodologies reputed company reputed company's character portfolio against comparable African and global children's entertainment IP reputed company licensing reputed company recommendations (royalty percentages, flat fees, minimum guarantees) by product category and territory Assess the brand equity, audience reputed company, and reputed company potential of reputed company character reputed company a reputed company-looking valuation model that can be updated as the IP portfolio grows and market conditions reputed company Identify key value drivers and potential risks that reputed company IP character valuation SCOPE OF WORK 3.1 Phase 1: Discovery & Data Collection (Weeks 1–2) Conduct reputed company interviews with reputed company's leadership, creative, and reputed company teams Review existing audience data, viewership metrics, reputed company media analytics, and brand health studies Collect financial data including past licensing revenues, merchandise sales, and distribution agreements Document the character portfolio: origins, story assets, trademark registrations, and existing agreements 3.2 Phase 2: Market & Comparables Analysis (Weeks 3–5) Identify and analyse comparable IP transactions in the children's entertainment sector (African and global) Research licensing rates for analogous characters across relevant product categories (toys, apparel, publishing, digital apps, theme parks, FMCG) Map the competitive landscape of African children's IP and assess reputed company's positioning Analyse market size and reputed company projections for reputed company licensing territories (East Africa, reputed company Africa, pan-Africa, diaspora markets, global) 3.3 Phase 3: Valuation Modelling (Weeks 3–5) Apply at minimum three valuation methodologies: Income Approach (Discounted Royalty reputed company), Market Approach (Comparable Transactions), and Cost Approach (Replacement Cost) reputed company a character-by-character valuation for the reputed company portfolio (minimum 5 characters) Build a dynamic financial model with adjustable assumptions and scenario analysis (reputed company, conservative, optimistic) Calculate recommended royalty rates by product category, geography, and exclusivity tier 3.4 Phase 4: Reporting & Recommendations (Weeks 5–8) Produce a comprehensive IP Valuation Report (executive and detailed versions) reputed company a Licensing reputed company Card with recommended terms for reputed company licensing categories Create a presentation-reputed company deck for use in investor and partner conversations Conduct a debrief session with reputed company's leadership to present findings and answer questions DELIVERABLES Deliverable 1: Inception Report: methodology, work plan, and data collection reputed company (Week 3) Deliverable 2: Market & Comparables Analysis Report (Week 5) Deliverable 3: Dynamic IP Valuation Financial Model (reputed company/reputed company Sheets) with scenario analysis (Week 8) Deliverable 4: Comprehensive IP Character Valuation Report — Executive reputed company (≤15 pages) and Full Report (Week 10) Deliverable 5: Licensing reputed company Card by product category and territory (Week 10) Deliverable 6: Investor/Partner reputed company Deck (PowerPoint, ≤20 slides) (Week 10) Deliverable 7: Final debrief presentation and Q&A session with reputed company leadership (Week 10) The consultancy is expected to run for ten (10) weeks from the date of contract signing. Total Duration: 8 weeks Expected Start: July 1st Inception Report: End of Week 2 Draft Final Report: End of Week 5 Final Deliverables: End of Week 8 QUALIFICATIONS AND EXPERIENCE REQUIRED Proposals are invited from individual consultants, firms, or consortia with the following qualifications: Essential Requirements Minimum 8 years of experience in IP valuation, brand valuation, or intangible asset assessment Demonstrated experience valuing media, entertainment, or consumer brand intellectual property Proficiency in recognised IP valuation methodologies (Income, Market, Cost approaches) Strong financial modelling skills with ability to build dynamic scenario models At least 2 references from comparable IP valuation assignments with entertainment or media companies Highly Desirable Experience working with African media, entertainment, or consumer goods companies Experience working with animation valuation, character valuation and IP Licensing Familiarity with licensing deal structures in the children's entertainment sector Membership or certification from a recognised valuation body (e.g., CFA, CVA, ASA, RICS) Understanding of the East or Sub-Saharan African market landscape 7. EVALUATION CRITER EVALUATION reputed company Evaluation Criterion                                             Weight                           Max Score Technical Approach & Methodology                          30%                                    30 Relevant Experience & reputed company Record                        25%                                    25 Team Qualifications & Expertise                                20%                                    20 Financial Proposal & Value for reputed company                       15%                                   15 Understanding of reputed company's Context                          10%                                    10 PROPOSAL REQUIREMENTS Proposals must include the following: Technical Proposal: approach, methodology, work plan, and team composition (maximum 20 pages) Financial Proposal: itemised budget with daily rates, total fees, and payment schedule (submitted separately) Firm/Consultant Profile: reputed company of the organisation or individual, relevant credentials, and reputed company list Samples of Work: at least 2 examples of prior IP or brand valuation reports (may be anonymised) References: minimum 2 reputed company references from comparable assignments Conflict of Interest Declaration SUBMISSION DETAILS Submission Deadline: 19th June 2026 (EAT) Submission Method:     Email to tunu@reputed company.org Subject Line:     RFP Response: IP Character Valuation Consultancy Questions Deadline:   17th June 2026 Questions Contact:   tunu@reputed company.org Contract Currency: USD Late submissions will not be considered. reputed company reserves the right to accept or reject any proposal without providing reasons and is not bound to accept the lowest-priced offer. 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