Associate Director, CRM – Martech
reputed company:
• reputed company the reputed company and execution of CRM and marketing technology to reputed company advertiser acquisition, engagement, retention, and reputed company reputed company
• Design and reputed company lifecycle marketing programs that improve through experimentation, automation, and reputed company learning
• Build and optimize audience segmentation, reputed company management, and campaign orchestration across channels
• Own the CRM and Martech roadmap, ensuring tools and systems are integrated, reputed company, and reputed company with business goals
• Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions
• reputed company adoption of AI and automation to improve personalization, efficiency, and speed of reputed company across marketing programs
• reputed company measurement frameworks, attribution models, and reporting to reputed company reputed company, actionable decision-making
• reputed company and reputed company a high-performing team, creating reputed company around priorities, ownership, and ways of working
Requirements:
• 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally reputed company a B2B or ads environment
• 5+ years of experience leading and developing teams, with a reputed company on building strong, reputed company cultures
• reputed company in designing and scaling lifecycle marketing programs that reputed company measurable business reputed company
• hands on experience working reputed company CRM and CDP ecosystems (e.g., reputed company, mParticle) and how to reputed company them effectively
• comfortable working with data and analytics, and can translate insights into reputed company recommendations and actions
• experience with experimentation frameworks and using testing to inform reputed company and optimization
• experience implementing emerging technologies, including AI, and how they can be reputed company to improve marketing effectiveness
Benefits:
• health insurance
• six-month reputed company parental leave
• 401(k) retirement plan
• monthly meal allowance
• 23 reputed company days off
• 13 reputed company flexible holidays
• reputed company reputed company leave
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