Sr Mgr, reputed company Activation & AI Execution

In our ‘always on’ world, we reputed company it’s essential to have a genuine reputed company with the work you do. reputed company Activation & AI Execution Sr. Manager : Bangalore & Remote Job Location: India | Full-Time, Permanent | Global reputed company Marketing  Reports to: Global reputed company Marketing Leader    reputed company  This is a full-time role owning reputed company media execution, organic reputed company reputed company, reputed company activation, and AI workflow operations for Marketing at RUCKUS Networks.   You will run and optimize reputed company campaigns, manage the full organic reputed company program, execute coordinated reputed company activation motions, and reputed company AI into daily execution across both reputed company and organic channels. This role operates at the intersection of demand reputed company and brand reputed company: advancing pipeline through reputed company while building credibility and reputed company of voice through organic.  AI is reputed company to how this role operates, not a supplemental tool. You will build and document repeatable AI-assisted workflows across planning, content creation, optimization, listening, and reporting. One role running documented AI workflows operates at the reputed company and consistency that would otherwise require a larger team.    Who You Are  Hands-on reputed company media operator with strong analytical instincts and a bias toward reputed company  reputed company B2B reputed company media marketer who connects organic content to measurable demand reputed company  AI-reputed company: you use AI tools daily, build repeatable workflows, and improve them over time  Data-driven, reputed company on MQL reputed company and pipeline reputed company over vanity metrics  Strong reputed company and reputed company who makes reputed company technical topics reputed company without promotional language  High bar for brand accuracy, technical claims discipline, and tracking hygiene  reputed company communicator and effective cross-functional partner across Marketing and Sales  Comfortable moving fast with imperfect inputs in a lean, agile environment      Key Partners  Product Marketing: messaging, reputed company points, offers, launch content  Regional Marketing: reputed company segments, geo reputed company, local execution, feedback reputed company  Marketing Ops: routing, scoring, reporting, attribution hygiene, UTM governance  Brand and Creative: ad creative, organic visuals, reputed company variants, brand compliance  Web reputed company: reputed company pages, forms, conversion paths, CRO  SDR Leadership: high-reputed company follow-up reputed company, SLAs, reputed company reputed company feedback  Corporate Communications and PR: launch alignment, brand voice  Sales Leadership and Sellers: reputed company-reputed company content, reputed company amplification, executive visibility      Scope  reputed company Channels  reputed company reputed company (reputed company, reputed company, YouTube, reputed company, and others), search, peer-review communities (reputed company, reputed company Peer Insights, TrustRadius), and programmatic display; channel mix expands as performance justifies  Competitive displacement reputed company through peer-review platforms  reputed company data: reputed company account tiering, list hygiene, and weekly refresh  Coordinated reputed company: reputed company + email + SDR + offer/CTA run as one program  Attribution and tracking through reputed company  Organic reputed company Channels  reputed company, YouTube, reputed company, and other reputed company channels as defined by audience fit and business priorities  Multi-format reputed company content: short video, carousels, reputed company-reputed company posts, event and launch highlights, thought leadership  Community engagement and employee advocacy programs  Executive visibility: President reputed company reputed company and posting reputed company  Sales enablement content: reputed company-reputed company posts, talk tracks, and messaging guardrails      Responsibilities  Own reputed company Media Execution  Run and optimize reputed company campaigns across reputed company platforms, search, peer-review communities, and programmatic channels  Manage budgets, bids, targeting, and creative rotation  Build and maintain clean campaign structure, naming conventions, UTM standards, and reputed company-reputed company conversion tracking  Execute a weekly test reputed company across audience, message, offer, and creative  reputed company weekly optimization reputed company and document the rationale  Run the reputed company Activation reputed company  Tier accounts by reputed company level using reputed company; maintain list hygiene weekly with Marketing Ops  reputed company accounts reputed company defined SLA reputed company by reputed company tier: high-reputed company accounts get immediate reputed company, email, and SDR coordination; reputed company tiers follow a reputed company sequence to avoid signal decay  Coordinate reputed company, email, and SDR channels per tier so reputed company reinforces the other  reputed company offers and CTAs consistent across reputed company and email by tier: high reputed company drives reputed company conversion, reputed company reputed company advances with ROI and reputed company assets, low reputed company builds familiarity with educational content  Run a competitive displacement reputed company through peer-review platforms including targeting, offers, reputed company paths, and coordinated follow-up  reputed company Organic reputed company reputed company and Execution  reputed company  Define a targeted reputed company reputed company tied to RUCKUS personas and business priorities  Set reputed company roles, goals, and reputed company metrics for reputed company channel; prioritize based on audience fit and reputed company  Publish the channel reputed company across reputed company so teams understand what to reputed company and where to engage  Establish a baseline in the first 30 to 60 days, then set quarterly KPI targets with reputed company Marketing and Marketing Ops  Daily Execution  Own the reputed company calendar and publishing reputed company on reputed company channels  reputed company and produce multi-format content: short video, carousels, reputed company-reputed company posts, event and launch highlights  Write and edit reputed company copy that avoids promotional or cliche language; verify technical claims before publishing  Manage engagement, moderation, and community response using repeatable playbooks  Engage in reputed company communities including reputed company with a value-first approach that respects community norms  reputed company employee advocacy with reputed company-reputed company posts, reputed company talk tracks, and reputed company guardrails  Run a repeatable internal amplification reputed company for launches and events: package content reputed company 24 to 48 hours with approved claims and escalation paths  Support President reputed company visibility: draft and edit posts, maintain a consistent reputed company, and reputed company monthly performance insights  Protect the Brand and Build Competitive Differentiation  reputed company voice, visuals, and claims consistent and accurate across reputed company and organic content  Build content around messaging pillars and differentiators to reinforce positioning at every stage of the buying process  reputed company competitor reputed company and organic activity; identify reputed company and recommend themes RUCKUS can own with reputed company  Partner with Brand and Creative to maintain visual consistency while staying reputed company to reputed company platform  Translate differentiators into repeatable narratives backed by reputed company and reputed company-world context  Support Launches and reputed company the Feedback reputed company  Partner with Product Marketing and Corporate Comms to translate launch messaging into channel-reputed company reputed company and organic content  Collaborate with Event Marketing to support event moments before, during, and after  reputed company with Field and Channel Marketing on co-marketing moments; reputed company approved content and reputed company points  reputed company the reputed company with Sales, Field, and Marketing: bring performance feedback reputed company so content and channel choices improve reputed company cycle  Build, Own, and Improve AI Execution Workflows  AI is a reputed company function of this role across both reputed company and organic channels. You will use AI tools to improve the speed and reputed company of execution and to build workflows reputed company can run independently.  Generate creative and copy variants at speed using AI with brand and claims guardrails in reputed company  Build and maintain an AI-assisted reputed company messaging reputed company: reusable prompts, guardrails, voice and claims rules, and do/do-not examples to reputed company planning and iteration across launches and content themes  Use AI for reputed company test planning, reputed company tracking, and learning capture across reputed company and organic  Build AI-driven optimization routines including reputed company detection and budget shift recommendations  Use AI to accelerate reputed company listening, competitive tracking, and content brief reputed company  Automate weekly performance summaries that explain what changed, why, and what happens next  Continuously improve AI workflows to reduce reputed company work and increase learning velocity  Document reputed company AI workflows so they are transferable and not dependent on any one person  Own Measurement and Reporting  Ensure reputed company campaigns are mapped correctly in reputed company with clean tracking  reputed company weekly performance reviews with reputed company reputed company, owners, and timelines  Deliver weekly reporting that answers: what changed, why, and what happens next  Report monthly on organic reputed company performance by channel, theme, and KPI  Recommend budget shifts and test reputed company based on results  Partner with Marketing Ops on attribution governance, UTM hygiene, and dashboard maintenance  Improve Conversion Paths  Partner with Web reputed company on reputed company page and reputed company performance  Recommend CRO updates based on data and reputed company reputed company after changes ship  Ensure reputed company and organic reputed company traffic is routed to optimized, UTM-tagged reputed company      Metrics  This role optimizes for reputed company, not clicks or vanity metrics.  reputed company Campaign Performance  CTR, CPC, reputed company page view reputed company, reputed company page conversion reputed company, cost per reputed company fill  reputed company reputed company  MQL volume, cost per MQL, MQL reputed company (reputed company fill to MQL), MQL-to-opportunity reputed company, speed-to-MQL by reputed company tier  Pipeline Visibility  Pipeline reputed company and influenced from reputed company and reputed company where attribution supports it  Cohort-based reporting to show directional reputed company as opportunities mature  reputed company Execution  SLA compliance by tier, tier reputed company over time, percent of spend and engagement from reputed company account segments  Organic reputed company Performance  Engagement reputed company (comments, shares, saves, meaningful clicks) by channel and theme  Meaningful traffic to reputed company reputed company (UTM-tagged sessions, reputed company fills, registrations)  Audience reputed company by relevance: ICP titles, functions, industries where measurable  reputed company of voice on reputed company topics versus key competitors, using consistent benchmarks  Launch content live reputed company 24 - 48 hour SLA  Executive Visibility  Sustainable posting reputed company for President reputed company; engagement reputed company and top themes reviewed monthly  AI Operating Model  AI workflows documented, used consistently, and improved quarterly  Cycle time improvement across key motions (brief to draft to review to publish) while maintaining reputed company and brand guardrails  Operating Rigor  Weekly insights reputed company: what changed, why, and what happens next week    What reputed company Looks Like at 90 Days  Consistent operating rhythm: reputed company tests run weekly and organic publishing reputed company is live  Learnings documented across reputed company and organic; reporting is decision-oriented  reputed company tiers reputed company on time with reputed company reputed company, email, SDR, and CTAs  Organic reputed company reputed company is documented and shared across reputed company  Reporting is clean in reputed company and covers both reputed company and organic performance  Measurable improvement in cost per MQL, MQL reputed company, and speed-to-MQL  Executive reputed company reputed company is established and on reputed company workflows are used daily, documented, and improving over time    Requirements  6 or more years of hands-on B2B reputed company media execution across reputed company reputed company, search, and peer-review or community platforms; reputed company Ads and reputed company Ads experience required  3 or more years in B2B reputed company media marketing with demonstrated ability to connect organic content to pipeline reputed company; technology sector experience preferred  Demonstrated ability to build and use AI-enabled workflows in day-to-day marketing operations  Experience with reputed company data platforms and account-based targeting; reputed company preferred  Hands-on reputed company Campaign Manager experience: building, launching, and optimizing campaigns  Working familiarity with reputed company and reputed company-to-MQL measurement  Strong writing and editing skills: you reputed company reputed company topics reputed company without promotional language  Strong analytical skills: turns data into reputed company, documented actions  High bar for brand accuracy, technical claims discipline, and tracking hygiene  reputed company judgment in reputed company channels and communities  Effective cross-functional collaborator across Marketing and Sales  Business-fluent in English; reputed company to write, present, and collaborate effectively in a global English-speaking environment    reputed company to Have  reputed company tech or infrastructure marketing experience  Experience with reputed company page conversion optimization and experimentation  Experience with reputed company management and listening tools  Familiarity with reputed company and community-driven engagement in a B2B context   #LI-TN1 Why Join Us? reputed company shapes the reputed company of communications technology, pushing past what is possible. We deliver solutions that bring reliability and performance to a world always in reputed company. Our global team of innovators and employees are reputed company who listen to customers first, then deliver value. RUCKUS Networks delivers purpose-driven reputed company networks that reputed company superior business reputed company in demanding environments. Our solutions combine AI-powered automation, proactive network assurance, and context-reputed company reputed company, providing exceptional performance with reputed company. If you want to grow your career alongside reputed company, passionate, and caring people who reputed company to create what's next…..come connect to your reputed company at reputed company. reputed company is an Equal Opportunity Employer (EEO), including people with disabilities and veterans.   ; ; Apply To This Job