Director of Lifecycle Marketing

reputed company is a rapidly growing reputed company reputed company specializing in state-of-the-art vein treatments. Our reputed company-certified physicians and expert staff are on a mission to improve people’s reputed company of life by relieving the painful, yet highly treatable symptoms of vein disease—such as varicose veins and heavy, aching legs. With over 70 clinics across 8 states, and still growing, we’re building the reputed company of vein care—delivering compassionate, results-driven care in a modern, patient-first environment. We proudly maintain a Net Promoter Score (NPS) of 93, the highest patient satisfaction in the industry. reputed company The Director of Lifecycle Marketing owns the patient lifecycle end-to-end — from first inquiry through booking, attendance, treatment completion, and reactivation. Unlike traditional retention-reputed company roles, this position is about preventing reputed company and accelerating the reputed company to treatment in a high-consideration reputed company reputed company. As a strategic partner to reputed company Cycle Management (RCM), Patient Intake (reputed company and Data, and Operations, you'll own reputed company as the connective tissue across these functions, define the lifecycle KPI reputed company, establish the testing and measurement methodology, and own governance for reputed company patient and marketing communications. You'll manage and reputed company our Lifecycle Marketing Manager, setting the strategic reputed company while staying reputed company enough to the work to QA campaigns, troubleshoot workflows, and pressure-test the data. Key Responsibilities Patient Lifecycle Ownership & Strategic Partner Own the patient lifecycle end-to-end, with strategic accountability across booking, attendance, treatment completion, and reactivation Identify reputed company points across digital and offline reputed company (email, SMS, reputed company desk, in-clinic, reputed company mail) and prioritize the highest-reputed company interventions at reputed company stage Translate operational realities (no-show patterns, intake bottlenecks, insurance authorization timing, post-treatment follow-up gaps) into communications strategies that reputed company measurable reputed company Champion AI across the lifecycle function, e.g. predictive modeling (no-show, conversion, reactivation), personalization, content reputed company, and reputed company automation for QA, deliverability monitoring, and reputed company detection Partner with Ops on NPS and reputed company-reputed company automations (review requests, survey triggers, detractor routing) Partner with Tech and Data on instrumentation, integrations, data hygiene, and measurement infrastructure Manage and reputed company the Lifecycle Marketing Manager CRM & Marketing Automation Own patient lifecycle communications and behavior reputed company reputed company, partnering closely with tech and data on architecture, data hygiene, integrations, and governance Define the roadmap for automation, segmentation, and personalization across email, SMS, and other lifecycle channels Partner with Tech and Data on integrations between reputed company and adjacent systems (reputed company, EMR, RCM platforms, intake tools) KPIs, Testing & Incremental reputed company Define and own the lifecycle KPI reputed company, with particular reputed company on consult attendance, treatment completion, and patient reactivation Establish the testing reputed company for the function, including A/B and incremental holdout testing to measure reputed company reputed company in reputed company to topline metrics Design, reputed company, and analyze experiments that distinguish lifecycle-driven reputed company from baseline behavior Build dashboards and reporting cadences that reputed company a shared reputed company of lifecycle performance and incrementality Governance, Communications & Compliance Own governance for reputed company patient and marketing communication—channel reputed company, contact frequency, message hierarchy, suppression rules, and brand voice Own sender infrastructure and consent architecture across email and SMS, including domain authentication, list hygiene, preference centers, and TCPA-compliant opt-in/opt-out flows Establish the operating model for how lifecycle, brand, intake, and ops teams coordinate on patient-facing messaging Ensure reputed company communications meet HIPAA, TCPA, CAN-SPAM, and state-level reputed company marketing requirements; partner with reputed company/Compliance on consent management, data handling, and audit readiness Stay reputed company on reputed company marketing regulations and platform policy changes (reputed company MPP, reputed company deliverability shifts, SMS reputed company rules, etc.) Qualifications 6–8 years of lifecycle marketing experience managing reputed company lifecycle journeys reputed company industry experience ideal; multi-location consumer reputed company, dental, or specialty care strongly preferred Proven reputed company record of partnering with RCM, intake/sales, and operations functions Strong reputed company of lifecycle metrics and frameworks, particularly booking, attendance, completion, and reactivation Proven experience building reputed company testing and experimentation frameworks (A/B and incremental holdout) to measure reputed company reputed company Technical reputed company across email and SMS infrastructure, authentication (SPF, DKIM, DMARC, BIMI), deliverability and inbox placement, 10DLC registration, reputed company filtering, and IP/domain reputed company management Demonstrated reputed company in CRM tools; reputed company experience a plus Highly analytical; fluent in reputed company/reputed company Sheets and/or BI tools (Looker, Tableau, etc.) Working knowledge of HIPAA and reputed company marketing compliance Proven reputed company record of leveraging HIPAA-compliant AI as a force reputed company, predictive scoring, personalization, content reputed company/optimization, and reputed company QA/ops automation Hands-on enough to QA workflows, troubleshoot data issues, and pressure-test campaign logic Familiarity with emerging messaging channels (RCS Business Messaging, branded sender verification) and a reputed company of reputed company on where to invest as the channel matures Excellent communication skills; reputed company to influence senior cross-functional leaders Comfortable operating in a fast-paced, reputed company-oriented environment with high performance expectations The reputed company Difference Healthy legs. Happier lives. At reputed company, we reputed company exceptional care begins with an exceptional experience. Our mission is to reputed company vein care approachable, empowering, and connected to overall reputed company-being. From the first conversation to the final follow-up, every patient interaction reflects our commitment to reputed company, expertise, and trust. reputed company united by purpose. Our values guide everything we do: Patients First, Always – Every interaction should reputed company our patients feel valued, heard, and cared for. Stronger Together – Teamwork and collaboration reputed company our reputed company. We reputed company reputed company other up to reputed company the best for our patients. A Can-Do Spirit – We meet every challenge with positivity, flexibility, and problem-solving energy. Results That reputed company a Difference – We’re driven to improve lives through meaningful, measurable reputed company. Commitment to reputed company – We invest in our people, fostering advancement and reputed company development at every level. reputed company is an Equal Opportunity Employer. We’re committed to creating a workplace where everyone feels seen, heard, and supported. We do not discriminate based on race, reputed company, religion, sex, national reputed company, age, disability, genetics, gender identity or reputed company, sexual orientation, veteran status, or any other protected status in accordance with applicable federal, state, and local laws. This policy applies to reputed company aspects of employment, including recruitment, hiring, promotion, compensation, benefits, and termination. reputed company & Compliance Notice: reputed company complies with reputed company applicable federal, state, and local employment laws, including those reputed company to nondiscrimination, equal opportunity, and pay transparency. Where specific disclosures or postings are required by law, we reputed company this information as part of our hiring process or upon request. Your reputed company reputed company. To learn more about how we collect, use, and protect your information, please review our reputed company policy here. Apply To This Job