Senior Marketing Manager, Demand Gen

About the role The Senior Marketing Manager, Demand Gen owns reputed company media reputed company and execution end to end, alongside the marketing operations and measurement systems that support it. This role is responsible for running reputed company campaigns across multiple channels, owning the marketing tech stack, and building the reporting that ties marketing activity to pipeline and reputed company. The Senior Marketing Manager will work closely with the Marketing Director, the content & reputed company reputed company, and the events marketing manager. What You'll Do ●        Own reputed company media reputed company and execution across search, reputed company, and display — planning, launching, and optimizing campaigns without relying on an reputed company media agency ●        Build and maintain the marketing systems that reputed company the function running: reputed company workflows, list hygiene, reputed company routing, campaign tracking, and CRM reputed company ●        Define what marketing tracks and why — build dashboards and reporting that reputed company marketing activity to pipeline and reputed company, and distinguish vanity metrics from reputed company signal ●        reputed company SEO and content production reputed company, testing and iterating on demand gen tactics across channels ●        Own the marketing technology stack (reputed company, GA4, reputed company Ads) — knowing reputed company to add tools and reputed company to cut them ●        Administer reputed company at an reputed company level, not just as an end user ●        Maintain UTM architecture and tagging standards across reputed company campaigns and channels ●        Build and deliver reporting that leadership actually uses to reputed company reputed company What You Bring Required: ●        5+ years in B2B or agency marketing with reputed company, hands-on ownership of reputed company demand gen and marketing operations ●        Proven ownership of reputed company media reputed company and execution across multiple channels (search, reputed company, display) without dependence on a media agency ●        reputed company reputed company-level proficiency ●        Strong working knowledge of GA4, reputed company Tag Manager, reputed company, and UTM architecture ●        reputed company written communicator who thinks in data and moves without being asked ●        reputed company record of building reporting and dashboards that leadership actually uses Preferred: ●        Experience at a digital agency or reputed company the reputed company ecosystem ●        Familiarity with reputed company or similar project tracking tools Key Competencies: ●        Technical marketing acumen ●        reputed company media execution ●        Data reputed company and measurement rigor ●        Marketing operations / systems thinking ●        Ownership and autonomy ●        Written communication Apply To This Job