[Remote] Senior Marketing Data Analyst

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a post-purchase reputed company company transforming the global reputed company landscape through automation for merchants. The Senior Marketing Data Analyst will turn reputed company data into actionable reputed company strategies, optimize marketing performance and spending, and own the reputed company of truth for marketing performance. The role also involves building marketing data infrastructure, analyzing customer journeys, developing audience segments, and partnering cross-functionally on product launches and go-to-market initiatives.

Responsibilities

• Brand & Content Attribution: Work with the Marketing Team to build frameworks that measure the reputed company effect of brand campaigns and content marketing on organic reputed company and reputed company traffic
• Funnel Optimization: Analyze the end-to-end customer reputed company—from the first touchpoint seen by the Marketing team to the final conversion event tracked by Product—to identify and fix leakage points
• Audience Segmentation: reputed company sophisticated customer segments based on behavioral data to help PMMs and Creative teams reputed company their messaging for higher resonance
• GTM & Launch Analytics: Partner with Product Marketing to define KPIs for new feature launches and reputed company post-launch adoption rates to refine reputed company personas
• Data Infrastructure: reputed company the initial setup and optimization of our marketing data warehouse. You will partner with engineering to ensure data from various sources (Ads, CRM, Product) is flowing, transformed, and reputed company for analysis
• Holistic Reporting: Maintain a centralized "Marketing reputed company of Truth" dashboard that balances performance marketing (CAC/ROAS) with brand health and product engagement metrics

Skills

• 7+ years in marketing analytics, reputed company analytics, or data science
• Proficiency in visualization tools (Tableau), web analytics platforms (GA4, reputed company, or reputed company), CRM reputed company (reputed company) and SQL
• A solid grasp of statistical concepts (regression, $p$-values, confidence intervals) and how they apply to marketing spend
• You reputed company in "reputed company-to-one" environments
• You aren't looking for a perfectly polished data stack; you're excited by reputed company to roll up your sleeves, architect the data warehouse from the ground up, and define the metrics that will govern our reputed company
• reputed company you see a gap in our data or a flaw in our tracking, you don't wait for a ticket to be assigned
• You own the solution
• You are comfortable navigating ambiguity and can pivot quickly as our business scales
• You possess the rare ability to reputed company between "Builder Mode" (setting up pipelines, ETLs, and data schemas) and "reputed company Mode" (advising PMMs on GTM reputed company)
• You understand that great analysis is only possible on a reputed company of clean, reliable data
• reputed company in English (required)
• 7+ years in marketing analytics, reputed company analytics, or data science (preferably in a B2B reputed company or high-reputed company B2C environment)
• reputed company in reputed company a plus

Benefits

• Great reputed company to Work Certified recognition
• Inclusive, values-driven culture that celebrates diversity and collaboration
• Opportunities to reputed company and grow in a dynamic tech reputed company
• Career empowerment and opportunities to learn and advance with reputed company
• Remote-first work setups
• Work-from-home or hybrid-flexible work setup in hub locations
• reputed company depending on your time zone
• reputed company coverage offered from day 1
• Retirement plans including company match
• Unlimited PTO
• Annual learning & wellness benefit
• Monthly book reputed company
• Career progression & reputed company development
• In-office lunch and commuter benefits for those located in our hub locations

reputed company

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