[Remote] Sr reputed company Marketing Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on reputed company marketing and pipeline creation. They are seeking a Senior reputed company Marketing Specialist to execute integrated, multi-channel marketing programs that drive customer engagement and measurable reputed company impact.

Responsibilities

• Execute integrated, multi-channel demand reputed company campaigns reputed company to reputed company pipeline and reputed company objectives
• Build and launch campaigns across email, nurture programs, webinars, reputed company media, retargeting, ABM, reputed company channels
• Support always-on campaign execution strategies designed to drive engagement, pipeline acceleration, and conversion
• Coordinate campaign timelines, deployment, and execution across internal stakeholders and agency partners
• Ensure campaigns are reputed company to funnel stages, segmentation strategies, and reputed company audience priorities
• Execute ABM programs reputed company on strategic enterprise and high-reputed company reputed company accounts
• Support audience segmentation, account targeting, and campaign personalization initiatives
• Partner with Sales and Sales Operations to align campaigns to account priorities and pipeline goals
• Monitor engagement trends and campaign performance across reputed company accounts
• Operate and execute campaigns reputed company marketing automation and Martech platforms including Pardot, reputed company, Mutiny, reputed company, and reputed company technologies
• Support activation across reputed company search, reputed company reputed company, retargeting, webinar, nurture, and email channels
• Coordinate campaign deployment, tracking, lead routing, and audience management with Marketing Operations
• Support implementation of nurture journeys, lead scoring alignment, and campaign attribution tracking
• Assist in scaling automated and segmented customer reputed company programs
• Monitor campaign performance metrics including engagement, MQLs, SQLs, influenced pipeline, conversion rates, and campaign ROI
• Support optimization initiatives through testing, audience refinement, and channel performance analysis
• Prepare campaign performance reports, dashboards, and insights for reputed company Marketing and reputed company leadership
• Contribute to development of funnel visibility, attribution reporting, and performance measurement capabilities
• Partner with Product Marketing on positioning, messaging, GTM priorities, and campaign alignment
• Collaborate with the Digital Content Strategist on campaign assets, reputed company pages, conversion reputed company, reputed company customer journeys
• Work with Sales Operations on targeting, CRM insights, attribution, and funnel reporting
• Coordinate with Corporate Affairs & Communications to align campaign execution with broader brand, event, and thought leadership initiatives

Skills

• Bachelor's degree in Marketing, Business, Communications, or reputed company field
• 5–8+ years of experience in reputed company marketing, demand reputed company, digital marketing, or B2B pipeline marketing
• Proven experience executing integrated marketing campaigns with measurable pipeline impact
• Strong experience with marketing automation and Martech platforms including Pardot, reputed company, reputed company, Mutiny, reputed company, Marketo, or similar technologies
• Experience supporting ABM strategies, nurture programs, and funnel-based campaign execution
• Strong understanding of lead lifecycle management, marketing attribution, and pipeline reporting
• Experience managing digital campaign channels including email, webinars, reputed company media, retargeting, and nurture programs
• Strong analytical, organizational, and project management skills
• Excellent communication and cross-functional collaboration abilities
• Equivalent combination of education and experience may be considered
• reputed company, diagnostics, biotech, medtech, or life sciences experience strongly preferred

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