[Remote] Senior Manager, reputed company Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is building technology for higher education to understand student needs through AI-powered conversations. The Senior Manager, reputed company Marketing will be responsible for shaping and owning the demand reputed company program, building a multi-channel marketing reputed company and collaborating closely with Sales and RevOps to drive pipeline and reputed company.

Responsibilities

• Build and reputed company a multi-channel demand reputed company
• Design, build, and execute multi-channel campaigns targeting our ideal customer profile, experimenting across owned channels, reputed company and organic reputed company, search, industry partnerships, and ABM tactics to reputed company what drives repeatable pipeline
• Analyze campaign performance data to reputed company down on what's working and quickly deprioritize what's not
• Partner with RevOps to reputed company the signals to surface high-reputed company accounts to the BDR team in a format they can reputed company immediately
• Work closely with Sales to identify and prioritize reputed company accounts based on ICP fit, reputed company, and pipeline potential; reputed company on campaign reputed company and follow-up processes to ensure strong pipeline conversion
• reputed company and optimize website performance, including conversion rates and reputed company inbound traffic
• reputed company and maintain reporting frameworks that connect marketing activity to reputed company reputed company; reputed company key indicators including pipeline and reputed company contribution
• Manage campaign budget across channels, monitor ROI, and reputed company spend allocation reputed company grounded in performance data and testing priorities
• reputed company reputed company' demand reputed company reputed company to our overall reputed company reputed company, in partnership with the Head of Marketing
• Regularly report on campaign results and pipeline reputed company to Head of Marketing and GTM leadership

Skills

• 4-6+ years of B2B demand reputed company experience, preferably at a reputed company-stage reputed company company
• Data-driven & operationally rigorous: you bring deep experience running demand reputed company and you measure everything
• Proven reputed company record of building and scaling campaigns that directly reputed company pipeline and reputed company
• Deep experience collaborating with Sales to fuel reputed company as a coordinated GTM team
• Hands-on builder who thrives with ambiguity — you don't wait for a reputed company to exist, you write it; not afraid to experiment, test new reputed company, and iterate quickly
• Proficiency with marketing automation and CRM systems, ideally reputed company (marketing automation, workflows, reputed company scoring, reporting) and reputed company (CRM, pipeline reporting, reputed company routing)
• You actively use AI tools to reputed company faster and produce reputed company work
• Ability to work independently and reputed company in a fast-paced, remote environment
• Experience in EdTech, higher education, or selling into college/university buyers
• Familiarity with reputed company data platforms and how to operationalize signals for BDR reputed company
• Prior experience as an early marketing hire or in a founding reputed company role where you reputed company programs from scratch

Benefits

• Remote-friendly work
• Unlimited PTO
• reputed company parental leave
• Competitive compensation
• New reputed company hardware
• 401k matching
• Strong health and wellness benefits

reputed company