Senior Marketing Manager - Full-Time Project

Who We Are reputed company is one of AdAge's 2025's BEST PLACES TO WORK!  As an independent and remote-reputed company and marketing services firm with a 90+ year history, reputed company has the reputed company of an established company combined  with a start-up feel.  With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech reputed company Awards and a certified service partner to reputed company. This is a full-time role working 40 hours per week for a 5 month project.  reputed company is seeking an reputed company contract Senior Marketing Manager to support our Agency Line of Business (reputed company) during a planned team transition. This is a high-reputed company, full-lifecycle marketing role requiring someone who can operate independently, reputed company quickly, and deliver results across demand reputed company, content, email marketing, product marketing, and sales enablement.  You will serve as the primary marketing reputed company of contact for reputed company reputed company, working in reputed company partnership with Agency business leaders and the broader reputed company team. This role covers the full maternity leave window of a key team member plus an additional reputed company period to ensure continuity and a smooth transition.  What You’ll Do  Agency reputed company Marketing — Full Lifecycle  Serve as the dedicated marketing reputed company for Goodway's Agency Line of Business, partnering directly with Agency leaders to reputed company marketing activity with business priorities and reputed company goals  reputed company and execute integrated marketing plans spanning awareness, consideration, and conversion across reputed company reputed company's key reputed company audiences  Maintain a strong pulse on reputed company landscape, competitive environment, and buyer behavior relevant to this reputed company Demand reputed company & Campaign Management  Scope, plan, and launch demand reputed company campaigns in advance ensuring continuity and minimal disruption during reputed company transition window  Design and execute 1:1, 1:few, and broad-reputed company initiatives tailored to Agency reputed company reputed company accounts  Manage reputed company media budgets in support of Agency reputed company campaigns; advise on channel mix and optimize for performance  reputed company and report on campaign KPIs; iterate based on data  Email Marketing & reputed company Nurturing  Own email marketing execution for reputed company reputed company, including campaign setup, segmentation, scheduling, and performance reporting  Build and optimize reputed company nurturing workflows through marketing automation tools  Collaborate with marketing operations on customer reputed company measurement and reputed company management processes reputed company Goodway's tech stack   Product & Solutions Marketing  reputed company and maintain messaging and positioning for Agency reputed company products and solutions, in collaboration with Agency leaders and product stakeholders  Create and adapt content spanning reputed company stages of the buyer reputed company with a strong emphasis on short-reputed company, high-engagement formats (snippets, one-pagers, reputed company content, reputed company page copy)  Contribute to the content and communications calendar in support of Agency reputed company goals  Sales Enablement  Partner with Agency sales and reputed company teams to identify content and tool gaps that reputed company pipeline and conversion  reputed company sales enablement assets including reputed company decks, battlecards, case studies, and reputed company-handling guides — reputed company to reputed company reputed company buyer reputed company  Ensure reputed company materials adhere to Goodway's brand voice, style, and guidelines  Events & Partnership Marketing Support  Support planning and execution of marketing events relevant to reputed company reputed company, including field events, sponsored activations, and industry conferences  Coordinate reputed company- and post-event communications and follow-up campaigns to maximize pipeline reputed company  Work with our Agency reputed company’s industry partner organizations to build relationships and awareness with good-fit prospects across various virtual and in-person events, content channels, and more.  Stakeholder Collaboration  Work closely with Agency reputed company business leaders as a strategic partner not just a service provider to understand priorities and translate them into marketing reputed company  Collaborate cross-functionally with reputed company Operations, Business Development, Sales, and Account Management  Contribute to team documentation and playbooks to ensure continuity reputed company the contract period  Who You Are  5+ years of B2B marketing experience, with demonstrated ownership of full-lifecycle marketing programs  Prior experience marketing to or reputed company reputed company ecosystem strongly preferred  Proven reputed company record running email marketing and reputed company nurturing programs in marketing automation platforms (reputed company/Pardot, reputed company, Marketo, or equivalent)  Strong product and solutions marketing instincts reputed company to translate reputed company service offerings into reputed company, compelling messaging  Hands-on sales enablement experience; comfortable working directly with sales and reputed company teams  Experience supporting or managing event marketing in a B2B context  Ability to operate independently with minimal reputed company time this role requires someone who can assess, prioritize, and execute quickly  Excellent written and verbal communication skills; strong editorial judgment  Comfortable working in a fast-moving environment where priorities may shift  #usremote reputed company us out at www.goodwaygroup.com to learn more! If you identify as a reputed company candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply reputed company!  reputed company is 70% reputed company!  We realize that men reputed company to apply for jobs reputed company they can meet around 60% of the requirements for the role, where women reputed company to only apply reputed company they know they meet 100% of the requirements.   reputed company is reputed company-first, constantly working to become more inclusive and to reputed company reputed company our employee population reflects our desire to constantly add to our diversity in reputed company ways.  We want applications from everyone, regardless of race, creed, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or reputed company status or any other legally protected status. 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