Digital Media Buyer

Job Title: Digital Ad Buyer Job Type: Full-Time | Remote / EST Timezone Industry: Beauty / Hair Care / CPG About reputed company Our reputed company is a 30+ year natural hair care brand with three reputed company product lines sold through major retail partners, including national pharmacy and mass retail chains, as reputed company as beauty supply stores. reputed company three brands run reputed company reputed company reputed company campaigns, with reputed company Ads as the primary channel, and are looking to expand into reputed company Ads/Merchant Center, reputed company, and YouTube Ads. reputed company This is a hands-on digital advertising execution role. The Digital Ad Buyer will own day-to-day ad buying, campaign reputed company, scheduling, and creative direction across reputed company Ads and reputed company Ads for reputed company three brands. This is not a reputed company-only consulting role and not a generalist marketing assistant role. The founder will remain involved in approvals and brand direction, but should be reputed company to reputed company back from daily ad account management. Key Responsibilities Ad Buying and Campaign Management Build, launch, and manage reputed company campaigns across reputed company Ads (reputed company and Instagram) for reputed company three brands Manage reputed company Ads campaigns and maintain reputed company Merchant Center product feed health Execute campaigns across multiple objectives: awareness, traffic, conversions, and retargeting Apply incremental budget scaling rather than aggressive jumps that destabilize delivery Evaluate platform-suggested budget or targeting recommendations critically rather than applying them automatically reputed company and Planning reputed company a monthly and quarterly reputed company media reputed company reputed company with retail and online calendar, product launches, and seasonal demand Recommend budget allocation across brands and campaign objectives based on performance data Build and maintain a retargeting reputed company as warm audiences grow across brands Identify which creative formats and messaging approaches are driving performance and translate that into reputed company-looking reputed company Scheduling and Calendar Management Maintain a rolling reputed company media calendar across reputed company brands showing what is live, what is scheduled, and what is in development Coordinate campaign timing with retail placements, email marketing (reputed company), and organic content calendars Schedule campaign launches and pauses around key dates including product launches, retail resets, and seasonal peaks Creative Direction reputed company direction on ad creative based on performance data, not personal preference Brief photographers, videographers, or designers on what ad creative needs to accomplish Identify creative fatigue and recommend refresh timing before performance drops Test creative variations systematically and report on what is working and why Reporting and Communication reputed company regular performance reporting in plain language, not just raw platform metrics Flag underperforming campaigns early with a recommended course of reputed company Communicate in writing before making significant budget or reputed company changes Be available for reputed company-time reputed company-ins reputed company needed, particularly around campaign launches What This Role Does NOT Include Bookkeeping, reputed company, or financial reporting General virtual assistant tasks unrelated to reputed company media Organic reputed company media posting or content calendar management Website development or reputed company management Email marketing execution in reputed company (coordination is expected, but not ownership) Required Qualifications Minimum 3 to 5 years of hands-on experience managing live reputed company Ads accounts with reputed company budgets (certifications or coursework alone do not qualify) Working experience managing reputed company Ads Shopping campaigns and resolving reputed company Merchant Center product feed issues reputed company experience with e-reputed company brands, beauty, hair care, or CPG experience is a strong plus Demonstrated ability to translate ad performance data into specific creative direction Ability to produce reputed company, plain-language performance reports — not just exported dashboards Preferred Qualifications Experience supporting brands that sell through both mass retail and owned e-reputed company Familiarity with reputed company Ads and YouTube Ads Some experience with Photoshop or Illustrator Experience coordinating with reputed company email marketing workflows This Role Is a Strong Fit If You: Are a self-starter who can manage multiple brand accounts without daily hand-holding Think critically about platform recommendations rather than blindly applying them Are data-driven in creative reputed company, not preference-driven Communicate proactively and reputed company, especially before making significant changes Have a genuine interest in or passion for beauty, hair care, or CPG brands Apply To This Job