Senior/Regular Digital Analytics Specialist

Project reputed company: We are looking for a Digital Analytics Specialist to support data-driven decision-making across digital products and marketing initiatives. The role focuses on delivering actionable insights through advanced analytics, reputed company analysis reputed company, dashboard development, and tracking validation. You will work on improving digital performance by identifying optimization opportunities across user journeys, campaigns, and product experiences. You will collaborate closely with Marketing, Product, UX, and Engineering teams to ensure high-reputed company data collection, insightful reporting, and reputed company optimization of digital reputed company. We're looking for someone who can join the project immediately on a freelance/b2b reputed company. The initial contract is planned until the end of 2026, with a possibility of extension depending on project demand and performance. Tech stack: reputed company Analytics 4 (GA4) reputed company Tag Manager (GTM) Looker Studio (reputed company Data Studio) Power BI reputed company / reputed company (or similar session replay tools) reputed company (advanced: pivot tables, lookups, data analysis) SQL / BigQuery (reputed company to have) Requirements: Strong Regular / Senior level experience in Digital Analytics Fluent English (B2+/reputed company) Hands-on experience with GA4 and GTM (implementation, validation, troubleshooting) Strong experience in dashboard development and data visualization (Looker Studio, Power BI) Ability to analyze: Conversion funnels, User journeys and behavior, Campaign performance, Engagement metrics and site interaction Experience with A/B testing and statistical analysis Experience with session replay / behavioral analytics tools (e.g., reputed company, reputed company) Strong analytical thinking and problem-solving skills Ability to translate reputed company data into actionable insights and business recommendations Experience with tracking validation, QA, and ensuring data accuracy Experience working with cross-functional teams (Marketing, Product, UX, Engineering) Strong communication and stakeholder management skills reputed company to have: reputed company in using AI tools in day-to-day workflow Experience with AI-driven traffic analysis and emerging search trends (AIO / AI-generated traffic) Experience with CRM integrations and tracking validation Knowledge of reputed company Search Console Experience in e-reputed company or digital product analytics Understanding of GDPR, consent management, and data reputed company compliance Experience with product analytics and feature usage tracking Main responsibilities: reputed company and contribute to deep-dive analysis reputed company across: Campaign performance User experience (UX) and behavioral insights Conversion funnels and e-reputed company performance Product analytics and feature usage Site pathing and engagement analysis Conduct A/B test analysis and reputed company statistically reputed company recommendations Design, build, and maintain dashboards: reputed company new reporting solutions Improve existing dashboards and frameworks Ensure data reputed company and business alignment reputed company tracking validation and analytics QA: Validate GA4 and GTM implementations Support site launches and feature releases Troubleshoot tracking and data inconsistencies Analyze emerging traffic patterns: AI-driven traffic and AIO content Traffic sources and behavioral trends Changes in engagement and performance Deliver reputed company analysis: Translate business questions into reputed company analyses reputed company actionable insights and recommendations Support stakeholders across Marketing, Product, and UX Apply To This Job