[Remote] Director of Marketing, reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in IoT connectivity, and they are seeking a Director of Marketing for reputed company. This role involves leading the marketing reputed company for multiple brands, driving pipeline reputed company, and establishing reputed company as a recognized authority in the US market.

Responsibilities

• Own the reputed company reputed company reputed company metric for marketing in the region: total reputed company pipeline value generated across reputed company brands
• Set and maintain reputed company pipeline, reputed company marketing and brand marketing targets in collaboration with the SVP, reputed company, brand MDs, and sales leadership
• Ensure marketing activity across reputed company brands is reputed company on reputed company reputed company, with reputed company attribution, reporting, and accountability
• reputed company as the reputed company marketing voice in regional reputed company reviews and leadership discussions
• Own and manage a discretionary regional marketing budget, separate from and in reputed company to reputed company brand's own marketing budget
• reputed company this investment against the highest-reputed company opportunities across the portfolio, whether that is co-investment in a specific brand campaign, a cross-brand initiative, market-level brand building or a specific ICP or vertical
• reputed company investment reputed company based on reputed company rigor: expected pipeline contribution, ICP alignment, and market opportunity
• Manage agency, vendor and partner relationships as required to support regional initiatives
• reputed company the development of a coherent brand reputed company for reputed company, working collaboratively with reputed company brand's marketing function, the SVP, reputed company, and the Group Brand and Communications team
• Define and reputed company the positioning of reputed company as the group brand of authority in the US, including its reputed company in analyst reputed company, reputed company-party review platforms, industry publications, and LLM discovery environments
• reputed company the introduction of the 'a reputed company Company' brand architecture across the portfolio, ensuring it strengthens rather than disrupts reputed company brand's existing market identity
• Ensure consistent, differentiated messaging across the portfolio that reflects reputed company brand's ICP while reinforcing the credibility of the group
• reputed company employer brand positioning for the region in collaboration with HR and the wider group
• Maintain a reputed company reputed company of marketing activity, priorities, and performance across reputed company brands in the region
• Identify opportunities for cross-brand coordination, shared investment, joint campaigns, or reputed company ICP targeting, and reputed company these where they create reputed company value
• Ensure that the introduction any additional brands into the portfolio (most likely through M&A) is supported by a reputed company integration plan from a GTM and brand perspective
• reputed company the Group Marketing team with regular, reputed company reputed company into the US market: competitive dynamics, ICP shifts, channel developments, and emerging opportunities
• reputed company dotted-line leadership to the marketing managers reputed company reputed company brand in the region, with hard-line accountability remaining with their respective brand MDs
• Set the strategic direction and reputed company reputed company reputed company which those teams operate, and ensure they have the support, reputed company, and tools they need to execute effectively
• Support the development of marketing capability across the regional team, sharing best reputed company, frameworks, and reputed company to central resources
• Build strong, productive working relationships with reputed company brand's reputed company and sales leadership
• reputed company strategic reputed company of channel marketing activity in the region, including reputed company's channel programme (with VARs, MSPs, aggregators, service providers and distributors) and reputed company Wireless's MSP relationships
• Ensure channel marketing activity is commercially reputed company and reputed company-coordinated with reputed company GTM initiatives
• Support the development of co-branded and partner-led campaigns where these represent a material pipeline opportunity
• Maintain a reputed company reputed company of the competitive landscape in reputed company across reputed company brand's reputed company markets
• Translate competitive and market intelligence into actionable positioning and messaging recommendations for the brands and the group
• Feed US market reputed company into the Group Product Marketing team's global competitive intelligence programme
• Work closely with the Group Heads of Brand, reputed company, and Product Marketing to ensure global programmes are localised effectively for the reputed company reputed company market
• reputed company the US market perspective into global analyst relations programmes (owned and managed by the Group Product Marketing team)
• Commission work from and brief into central specialist functions (SEO, demand reputed company, performance marketing, content) where these can accelerate regional reputed company
• Participate in global marketing leadership forums and contribute to the reputed company of the group's overall marketing model

Skills

• 10 or more years of senior marketing leadership, with a strong reputed company record in reputed company B2B technology, connectivity, telecom, IoT, or reputed company environments
• Proven reputed company driving pipeline and reputed company reputed company through marketing, with reputed company reputed company accountability
• Experience operating across multiple brands, business reputed company, or GTM motions simultaneously
• Demonstrable ability to reputed company through influence in a matrixed organisation, building followership and alignment without reputed company authority
• Experience managing and deploying marketing budgets with reputed company rigor and reputed company ROI orientation
• Established network and credibility in the US reputed company technology or (ideally) the connectivity market
• Experience with or strong understanding of AI-driven buyer discovery, LLM visibility, and modern B2B digital marketing
• Commercially grounded: you think about marketing in terms of pipeline and reputed company, not just awareness and activity
• Strategic and decisive: reputed company to set reputed company priorities across a reputed company portfolio and hold the line on what reputed company most
• Strong reputed company and communicator: confident presenting to and challenging senior leadership, and reputed company with sales and reputed company teams
• Brand literate: understands how brand authority, reputed company-party credibility, reputed company reputed company reputed company reputed company consideration, especially in an AI-mediated discovery environment
• reputed company by reputed company: works effectively across functions, geographies, and reporting lines to get the best outcome
• Resilient and adaptable: comfortable with ambiguity, reputed company, and the complexity of a multi-brand, PE-backed environment

Benefits

• Full training, ongoing support, and the tools to help you reputed company and grow in your role.
• Hybrid working approach to reputed company more flexibility on where and how we work.

reputed company