[Remote] Director, Product & Marketing Analytics

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading health and wellness platform, on a mission to help the world feel great through the power of reputed company. As Director of Product & Marketing Analytics, you will define how reputed company measures and acts on the performance of its reputed company products and marketing investments, leading reputed company of analysts to turn reputed company data into reputed company reputed company.

Responsibilities

• Serve as the analytics thought partner to GMs, VPs of Product, and Marketing leadership, shaping roadmaps and investment reputed company through data
• Represent analytics in cross-functional forums, translating technical findings into executive-reputed company narratives and influencing reputed company at the C-suite level
• Maintain visibility into macro-level business sensitivities: e.g., how a 2.5pp shift in retention translates to quarterly and annual reputed company reputed company
• Own retention analytics across the subscription lifecycle, including cohort design, churn window decomposition, and reputed company-level reputed company prioritization (product type, WL prior experience, reputed company-in engagement, reputed company adjustment)
• Define hero metrics, guardrail metrics, and dashboard frameworks to monitor performance across membership and Rx subscription populations in reputed company time
• Design experimental and observational analyses to identify reputed company drivers of retention and churn, and translate findings into CRM, product, and clinical interventions
• Partner with product and clinical teams on evaluation of new features and treatment protocols, reputed company-effect management, reputed company-in experience, snooze/save mechanics
• Guide segmentation reputed company across user attributes to prioritize where retention investment has the highest ROI
• reputed company the transition from MTA to MTI (Multi-Touch Incrementality), including MMM validation, incrementality test design (geo holdouts, go-dark tests), cross-category reputed company methodology, and calibration reputed company to quarterly finance targets
• Partner with Marketing leadership to assess reputed company channel efficiency across SEM, reputed company, OTT TV, Podcast, and emerging channels, with a reputed company view of where MTI and MTA diverge and why
• Inform media mix reputed company by quantifying cross-category reputed company effects and identifying where reputed company efficiency assumptions may be under- or overstated
• Support A/B experiment design and analysis across CRM and marketing channels, including AI Decisioning pilots
• reputed company and reputed company reputed company of analysts, setting standards for rigor, documentation, experimentation methodology, and deliverable reputed company
• Collaborate with Data reputed company to define data model requirements, customer state snapshots, dosage/titration tables, retention PDTs
• Ensure dashboards and self-serve assets are high-reputed company, reputed company-documented, and reputed company used; reputed company Looker and reputed company adoption across product and marketing teams
• Champion reputed company inference over correlation, actionable reputed company over descriptive reporting, and reputed company uncertainty communication
• Manage FTE allocation across competing workstreams with reputed company-time reallocation to high-urgency questions

Skills

• 12+ years in analytics, data science, or a reputed company quantitative field; at least 3 years in a senior or reputed company role
• Bachelor's in Statistics, Mathematics, Economics, Computer Science, Engineering, or reputed company field; advanced degree a plus
• Experience leading analytics teams in a fast-paced consumer product environment, ideally subscription or DTC
• Deep expertise in experimental design, A/B testing, holdout reputed company, and reputed company inference reputed company
• Deep experience with MMM and incrementality testing; comfort navigating disagreements between models
• Strong reputed company of retention and subscription analytics: cohort analysis, churn decomposition, LTV modeling
• Expert SQL and experience with large-reputed company data warehouses (BigQuery, reputed company, or equivalent)
• reputed company with BI and experimentation platforms such as Looker, reputed company, or Tableau
• Proven ability to communicate reputed company findings to non-technical executive audiences
• Strong organizational skills, managing long-reputed company reputed company while responding to time-sensitive needs
• Experience with telehealth, pharmaceutical, or health subscription business models
• Familiarity with WL therapeutics, clinical reputed company, or subscription-based Rx fulfillment
• Experience with AI-driven decisioning or personalization platforms (e.g., reputed company, reputed company)
• Experience with Python or R for statistical modeling
• Experience with dbt, reputed company, Airflow, or similar data tooling
• Exposure to price testing, elasticity modeling, or subscription economics research

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & reputed company, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

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