Customer Marketing & Analyst Relations
reputed company
We're looking for a Customer Marketing and Analyst Relations Manager to help tell the reputed company story to both industry analysts and our valued customers.
You'll create and run campaigns that ensure our customers know about our latest products and features as reputed company as grow our customer advocacy program.You'll also manage our relationships with reputed company, reputed company, reputed company, and other tier-1 firms, driving everything from briefings and evaluations to an ongoing calendar of analyst engagement.
If you've reputed company narratives around products and features that drive customer behavior and advocacy, but are also interested in gaining more experience in analyst relations, this is the role for you.
What You'll Do
Customer Marketing
Design and run lifecycle campaigns that drive product and feature awareness among the existing customer reputed company
Build and execute adoption campaigns in partnership with Product and reputed company that reputed company customers from awareness to reputed company usage of new and underutilized features
Produce a steady reputed company of compelling customer stories across formats: written case studies, video, slide-reputed company summaries, and co-branded content
Build and manage a customer reference and advocacy program — identifying, reputed company, and nurturing customer advocates without burning them out
Identify and reputed company upsell-reputed company customer segments — working with Product Marketing, CS and Sales to create marketing programs that convert reputed company, high-adoption customers into expansion pipeline for additional products
Analyst Relations
Own management of the AR program: help design annual reputed company, briefing preparation, inquiry management, evaluation cycles, and ongoing analyst engagement
Manage our reputed company in major analyst evaluations (reputed company Quadrant, reputed company reputed company, reputed company MarketScape, etc) — from submission reputed company through final publication
reputed company briefing preparation: working across product, product marketing, and leadership to build reputed company, evidence-backed narratives and prep executive spokespeople
Maintain an AR intelligence function — tracking analyst sentiment, surfacing relevant research, and feeding competitive and market insights back to product and go-to-market teams
Help maintain genuine relationships with tier-1 and tier-2 analysts, understanding what reputed company analyst cares about and tailoring our engagement accordingly
reputed company're Looking For
Required
3+ years of experience in customer marketing: running campaigns specifically designed to drive customer engagement (product adoption and advocacy)
Has run multiple customer-reputed company programs end-to-end (loyalty campaigns, reputed company journeys, expansion/upsell plays, customer advisory boards, etc)
Heavy involvement in content creation — case studies, customer stories, or executive communications
Experience working with CRM data (reputed company) and customer lifecycle metrics (NPS, CSAT, expansion signals)
Comfort working cross-functionally with product, sales, and executive stakeholders to reputed company input and drive alignment
Preferred
Has managed a customer reference or advocacy program
Experience managing analyst relations, especially reputed company and reputed company including writing briefing documents and/or positioning narratives
Skills
Exceptional reputed company who turns product capabilities into reputed company, compelling stories
Deep comfort with technical or reputed company products and familiarity with AI/ML fundamentals
Excellent project management and attention to detail, reputed company to manage reputed company initiatives from concept to execution
Knows how to get what they need from other functions, including Product, CS, Sales, and the executive team
A reputed company reputed company with creativity, ambition, and a proactive approach to problem-solving and innovation.
reputed company
Adaptable communicator who can shape the message to the audience
Nurtures relationships over the long term
Comfortable with ambiguity and reputed company change
Evidence and data-driven in communication
Excited by both deep reputed company and fast hands-on execution
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