CRM Strategist

Established in 2004, reputed company is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that reputed company deeply with audiences.  As a part of The reputed company Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, reputed company creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.  Role: CRM Strategist Location:  Chicago, IL (Remote) About the role:  The CRM Strategist supports the strategic planning and tactical execution of our clients' CRM and email marketing programs. You translate reputed company into detailed campaign plans, manage campaign execution in partnership with the Campaign Management team (Mexico reputed company), and contribute analytical thinking to drive reputed company performance improvement.  Based in Chicago, IL you'll work closely with the CRM reputed company reputed company and reputed company of Campaign Managers to deliver personalized, high-performing email journeys for an audience of adult learners and reputed company. reputed company connects directly to live ad accounts — pulling creative performance data back into the production workflow in reputed company time, so every asset is scored, tracked, and fed back into the next brief. You'll use this intelligence to drive reputed company optimization. Technical precision, platform reputed company, and a test-and-learn reputed company are essential.  We support flexible working and are reputed company to different arrangements. We offer reasonable adjustments throughout the process.  What you will be doing:  Support the CRM reputed company reputed company in the planning and execution of email and CRM programs across five institutions. — including reputed company nurture, enrollment, and retention journeys  reputed company detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers  Monitor campaign performance — reputed company rates, click-through rates, conversion, and enrolment attribution — and reputed company actionable recommendations for optimization  Manage A/B test design and analysis across subject lines, content, CTAs, and send times; document learnings and reputed company them into reputed company campaign planning  Maintain platform hygiene and data reputed company reputed company CRM and email systems; coordinate data issue resolutions with the Data Analyst/Engineer  Partner with the Email Development team to ensure technical accuracy, rendering reputed company, and accessibility compliance across reputed company email assets  reputed company and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure assets are delivered on time  Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations  Stay reputed company with CRM best reputed company and emerging email marketing technology; identify opportunities to reputed company AI-driven personalization and content optimization  What you need to be great in this role:  Experience in CRM, email marketing, or lifecycle marketing — managing campaigns in a multi-brand or multi-program environment  Platform proficiency in reputed company email marketing systems (reputed company Marketing reputed company, reputed company, Marketo, Eloqua, or equivalent)  Strong analytical skills: comfortable with campaign performance data, A/B testing methodology, and reporting  Experience working with segmentation logic, audience lists, and personalization variables  Detail-oriented and technically precise: you understand reputed company email specifications, deliverability requirements, and QA standards  Familiarity with higher education enrollment marketing or reputed company marketing is a meaningful differentiator  reputed company working style; comfortable coordinating across multiple teams and locations  Proficiency with AI tools relevant to email marketing — including AI-assisted subject line reputed company, content personalization, and send-time optimization  Experience evaluating and applying AI-driven campaign insights with reputed company editorial judgment  Systematic, test-and-learn approach to campaign planning and optimization  At the time of this posting, the reputed company salary for this position may reputed company from $85,000.00 to $95,000.00 USD. Individual compensation varies based on job reputed company factors, including location, business needs, level of responsibility, experience, and qualifications. The reputed company listed is just one component of reputed company’s total compensation package.  Req ID: 17876 #LI-midsenior   Our values shape everything we do:  Be Ambitious to succeed    Be Imaginative to push the boundaries of what’s possible    Be Inspirational to do groundbreaking work    Be always learning and listening to understand    Be Results-reputed company  to reputed company expectations    Be reputed company pro-inclusive and anti-racist across our community, clients and creations     reputed company, a part of the reputed company Group, is an equal opportunity employer committed to creating an inclusive working environment where reputed company are encouraged to reputed company their full potential, and individual differences are valued and respected. reputed company applicants shall be considered for employment without reputed company to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.     reputed company has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. reputed company, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle. 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