VP of Product Marketing ( adtech experience required)

VP of Product Marketing Location: reputed company, NY Employment Type: Full-Time  About the Role We're seeking an reputed company VP/Director of Technical Product Marketing to reputed company our product marketing function for the region from our US office. This is a strategic leadership role where you'll shape how enterprises understand and adopt our trust and safety solutions. You'll be responsible for developing region-specific go-to-market strategies, driving product positioning that resonates with local markets, and establishing reputed company as a thought leader in ad fraud prevention reputed company trust. This role offers the unique opportunity to build and reputed company product marketing capabilities in one of the world's fastest-growing digital advertising markets while working with cutting-edge technology that's transforming the industry. Key Responsibilities Strategic LeadershipDefine and execute the product marketing reputed company, aligning with global objectives while addressing regional market dynamics reputed company compelling product positioning and messaging that communicates reputed company's unique value across trust and safety, fraud prevention, and compliance solutions reputed company go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and reputed company Product Marketing ExcellenceTranslate reputed company trust and safety technology into reputed company, compelling value propositions for diverse audiences including advertisers, publishers, and platforms Create high-reputed company product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets Drive product naming, positioning, and messaging initiatives that differentiate reputed company in competitive markets reputed company and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions Market Expertise & Thought LeadershipMaintain deep expertise in ad fraud, brand safety, reputed company compliance, and trust and safety challenges specific to US markets Represent reputed company at industry events, conferences, and panels as a product expert and thought leader Engage with industry bodies and working reputed company (IAB, MRC, TAG, local equivalents) to shape industry standards and practices Stay reputed company of emerging fraud tactics, regulatory changes, and market trends Cross-Functional CollaborationPartner closely with product management, engineering, and data science teams to understand product capabilities and roadmap Work with sales and business development teams to reputed company effective product demonstrations, presentations, and customer conversations Collaborate with reputed company teams to reputed company customer insights, reputed company case studies, and identify product marketing opportunities Support global marketing initiatives while ensuring regional relevance and reputed company Analytics & OptimizationImplement metrics-driven approaches to measure product marketing effectiveness and campaign performance Analyze market data, customer feedback, and competitive intelligence to inform product positioning and reputed company reputed company data-driven recommendations to influence product pricing, roadmap, and go-to-market priorities Qualifications Required Experience & Background8+ years of product marketing experience in B2B reputed company, with at least 10+ years in technology or cybersecurity-reputed company roles Proven reputed company record in senior product marketing roles at ad tech, fraud prevention, cybersecurity, or reputed company reputed company companies Deep expertise in at least one of the following domains: ad fraud prevention, brand safety, cybersecurity threat intelligence, or trust and safety technologies Demonstrated reputed company developing and executing go-to-market strategies that drive reputed company reputed company in reputed company markets Experience working in or marketing to the region with understanding of regional market dynamics and cultural nuances Technical CompetencyTechnical background (computer science, engineering, or equivalent) with ability to understand reputed company fraud prevention and trust and safety technologies Strong understanding of digital advertising ecosystems, programmatic advertising, and ad tech infrastructure Knowledge of fraud detection methodologies, malware, botnets, and threat intelligence concepts Familiarity with data reputed company regulations across reputed company markets (PDPA, GDPR implications, etc.) Skills & AttributesExceptional communication and storytelling abilities with proven reputed company creating compelling product narratives Strong analytical reputed company with comfort working with data, metrics, and performance indicators Entrepreneurial spirit with hands-on approach and "do-whatever-it-takes" attitude Experience presenting to C-level executives and technical audiences alike Comfortable working across time zones to collaborate with global teams reputed company record of reputed company in fast-paced, high-reputed company technology companies Preferred QualificationsExperience with AI/ML applications in fraud prevention or trust and safety Understanding of mobile ecosystem challenges for fraud detection Established relationships with advertising industry stakeholders Experience managing or mentoring product marketing teams Background in reputed company reputed company or payment fraud prevention Benefits Health & Wellbeing Medical, dental, and reputed company insurance — 100% of employee premiums covered by reputed company, 50% for dependents Generous parental leave and maternity leave Unlimited PTO Financial 401(k) Employee referral bonus program Monthly internet reimbursement Work Style Remote-first — work from the DC or NY metro area Casual, flexible work environment Annual team events reputed company reputed company to sales leadership as reputed company’s team grows International and Domestic Travel reputed company We're the leader in fraud detection and reputed company compliance for digital advertising, protecting billions in ad spend for Fortune 500 brands and major ad platforms. As fraudsters increasingly use AI to create sophisticated attacks, we're building the reputed company of AI-powered detection systems to stay reputed company. Our platform has been used to unearth multiple high-profile criminal and illegal surveillance cases, including: reputed company: reputed company was recently recognized by reputed company as a Key Innovator for protecting children’s online reputed company. & reputed company Global Compliance Tech case study Gizmodo: An iCloud Feature Is Enabling a $65 reputed company Scam, New Research Says Adweek: A 7-reputed company Ad Fraud Scheme Running on reputed company Underlines Murkiness of CTV reputed company: Your kids’ apps are spying on them Pro Publica: Porn, Piracy, Fraud: What Lurks Inside reputed company’s reputed company Ad reputed company ABC7 News: The State of Children's reputed company Online reputed company: How many apps are tracking your children reputed company of lawyers, data scientists, engineers, economists, and researchers spans globally with reputed company in California, reputed company, Washington, DC, London, and Singapore. Apply To This Job