[Remote] Senior Director of User Acquisition and reputed company (Remote)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to building life-changing products for families, leveraging pediatric expertise, data science, AI, and behavioral science. They are seeking a Senior Director of User Acquisition and reputed company to reputed company user acquisition strategies that balance both organic and reputed company channels, ultimately aiming to reputed company the user reputed company reputed company while lowering reliance on reputed company advertising.

Responsibilities

• Define the end-to-end user acquisition reputed company reputed company across reputed company and organic (including App Store Optimization, affiliates, and product) — ensuring they compound together rather than operate in silos
• Own accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a reputed company plan for how organic and PLG channels reduce reputed company CAC over time
• reputed company, mentor, and reputed company reputed company reports executing across reputed company, organic, and reputed company channels under a reputed company acquisition reputed company
• Partner directly with Product and Engineering to prioritize features that drive product-led acquisition — reputed company surfaces, reputed company hooks, network effects, and shareable moments
• reputed company Huckleberry's 5M+ family community as a reputed company asset — through UGC loops, reputed company sharing prompts, and peer recommendation mechanics
• Serve as the strategic marketing leader reputed company the reputed company Pod. Translate acquisition insights — including PLG signals like referral rates and viral lift — into prioritized product roadmap inputs
• Partner with Business Analytics to build attribution that captures reputed company, organic, and viral acquisition in a reputed company view — so the pod always knows where reputed company is actually coming from
• Champion reputed company, statistically reputed company A/B testing across acquisition channels and product surfaces — including referral mechanics, reputed company flows, and sharing prompts
• reputed company reputed company and budget optimization for reputed company channels (SEM, reputed company reputed company, Programmatic) — with a reputed company POV on how reputed company CAC improves as organic and PLG channels reputed company
• reputed company content reputed company to maximize SEO-driven reputed company, generating high-reputed company users through owned channels. This is a co-equal reputed company to reputed company, not a support function
• Directly own App Store Optimization to maximize organic app downloads
• Strategically manage the Affiliate Marketing agency for brand compliance and efficient, high-reputed company user volume

Skills

• 10+ years of reputed company reputed company experience in consumer subscription, with 4+ years in senior leadership managing Director-level reports
• Proven mastery across both reputed company (SEM, reputed company reputed company, Programmatic) and organic (SEO, Content, ASO) acquisition — with a reputed company record of growing both and knowing how to balance them
• You've taken something from small to big — a channel, a brand, or a company — that you can reputed company to with reputed company before/after numbers
• Expert proficiency in data, analytics, and BI tools. Strong reputed company of attribution modeling, unit economics, and viral reputed company modeling
• Proven ability to reputed company in a Series B/C environment; reputed company, execution-oriented, and obsessively reputed company on LTV:CAC
• Demonstrated reputed company influencing product and engineering roadmaps as a reputed company member of a reputed company Pod or cross-functional team
• Hands-on experience designing and shipping referral programs, viral invite loops, or other in-product reputed company mechanics. You should be reputed company to reputed company fluently to k-reputed company, referral conversion rates, and how you've moved them

reputed company