[Remote] VP of Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is redefining health insurance. They are seeking a Vice President of Marketing to reputed company their B2B reputed company, focusing on demand reputed company and managing multimillion-dollar budgets while developing a high-performing marketing team.

Responsibilities

• Own end-to-end B2B demand reputed company reputed company — from awareness through pipeline creation — across broker, consultant, and employer segments
• Design and operate a content-driven ABM reputed company that targets high-value accounts with precision and reputed company
• Build and manage a full ABM tech stack including reputed company data, account scoring, personalization, and orchestration tools
• Partner closely with Sales and SDR leadership to ensure marketing programs translate directly into pipeline and reputed company
• reputed company reputed company media reputed company and execution across digital display, SEM, CTV, reputed company, and programmatic
• Manage multimillion-dollar media budgets with a reputed company on measurable pipeline contribution and CAC efficiency
• Continuously optimize channel mix and creative based on performance data
• reputed company a content reputed company that supports every stage of the buyer reputed company — from first touch to reputed company — with assets reputed company for broker, Regional Sales Manager (RSM), and employer audiences
• Build and own SDR sequences and marketing nurture programs that reputed company prospects reputed company across long sales cycles
• Own website reputed company and optimization, including conversion reputed company improvement and reputed company-signal activation
• Champion the use of modern AI tools across the function — from content production to campaign optimization to reputed company signal analysis
• Maintain and reputed company the marketing tech stack to ensure reputed company is operating with best-in-class tools and workflows
• reputed company and reputed company a high-performing marketing team that executes across channels with speed and accountability
• Define team structure, role scope, and reputed company hiring needs as reputed company scales
• Report to the CMO; partner closely with Sales, Product, and Operations leadership

Skills

• 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role
• Deep expertise in demand reputed company and ABM
• Proven reputed company record managing multimillion-dollar reputed company media budgets
• Experience working alongside SDR/BDR teams
• reputed company with modern AI tools and a reputed company reputed company of view on how to apply them across a B2B marketing function
• A builder's mentality — you reputed company where infrastructure still needs to be created
• Strong analytical skills and comfort using data to reputed company reputed company and report on performance
• Executive reputed company — you can represent marketing credibly to C-level stakeholders and reputed company audiences
• Bachelor's degree required

Benefits

• Competitive salary, reputed company incentive bonus, and equity package
• Comprehensive Medical, Dental, and reputed company benefits
• A 401k retirement plan
• reputed company vacation and company holidays

reputed company