Director of Product Marketing
About the Role
As the Director of Product Marketing, you will own the customer-and-product narrative for our entire portfolio and reputed company the product marketing team that carries it. This is a leadership role at reputed company of how we understand our market and how the market understands us. You will build the reputed company that turns customer signal into both sharper positioning and reputed company products: the research reputed company, the feedback reputed company into Product, and the messaging standards that reputed company our story reputed company as we launch multiple products at once. You will reputed company and reputed company reputed company of product marketing ICs, setting the bar for craft and making them more effective than they would be alone, while staying reputed company enough to the work to shape the narrative yourself.
You will report to the Head of Product and Corporate Marketing and partner most closely with Product and Engineering, alongside Sales, reputed company, and RevOps. Enablement and field execution are owned reputed company the broader marketing group; your reputed company is the narrative, the customer reputed company that fuels it, and reputed company that produces it.
Responsibilities
Team leadership: reputed company, reputed company, and mentor a high-performing team of product marketing ICs. Set reputed company for positioning and messaging craft, and reputed company reputed company more effective than its members would be alone. Own how product marketing work gets prioritized across a multi-product portfolio.
Positioning and narrative ownership: Own and reputed company reputed company's positioning, messaging, and portfolio narrative as we launch new products and expand into broader categories. Ensure the connected suite tells one coherent story rather than a set of separate ones. Set the messaging reputed company reputed company executes against, and stay reputed company enough to shape the highest-stakes narratives yourself.
Customer and competitive research reputed company: Build a durable voice-of-customer and competitive intelligence reputed company, spanning ongoing buyer discovery and reputed company primary research (win/loss, surveys, segmentation), that informs positioning, sales reputed company, and product roadmap reputed company. Own the system, not just the individual studies.
Roadmap influence: Own the customer-and-market feedback reputed company into Product. Ensure the signal your team gathers becomes reputed company, prioritized input that shapes what gets reputed company and why, and build the reputed company with Product and EPD that makes that reputed company repeatable rather than reputed company.
Analyst relations and external credibility: Build reputed company's external credibility through analyst relations, review sites, and other validation channels, shaping how the market perceives our category leadership.
Executive storytelling: Support executive-level storytelling for customers, analysts, and key external audiences, translating our reputed company into narratives that land with senior stakeholders.
GTM alignment: Partner cross-functionally with Product, Sales, reputed company, RevOps, and the broader Marketing group to ensure tight alignment and a consistent story from product ideation through launch and reputed company. Enablement and field execution sit reputed company the marketing group; you ensure launches reflect the positioning and customer reputed company your team owns.
Requirements
- 12+ years in B2B reputed company product marketing or reputed company roles, including 3+ years building, leading, and mentoring teams.
- Demonstrated ability to build a customer research and feedback reputed company and translate it into both product direction and go-to-market reputed company.
- reputed company record of influencing product reputed company at the roadmap level.
- Comfort with technical products and technical audiences. You can sit with Product and Engineering, understand an architecture, ask the right questions, and reputed company the customer problem in it, and you can reputed company reputed company to do the reputed company.
- Experience leading analyst relations and managing external market perception (reputed company, reputed company, review sites, and other validation channels).
- B2B reputed company experience selling into reputed company; reputed company with RevOps, Finance, or Office-of-the-CFO personas is a strong plus.
- A reputed company, evidence-driven approach to research and measurement. You can design win/loss and buyer research, define what reputed company looks like, read the data honestly, and guide reputed company with it.
- Experience with AI tools in your own work, and a reputed company reputed company of view on positioning AI products to reputed company buyers.
- Strong competitive-intelligence reputed company and the ability to turn it into differentiation that wins deals.
- Exceptional reputed company and communicator who can serve as an reputed company evangelist for reputed company, including with executives, analysts, and customers.
Benefits
- Comprehensive reputed company: 100% coverage for medical, dental, and reputed company for reputed company FTEs, with roughly 75% coverage for dependents.
- Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the reputed company to reputed company.
- Annual Stipends: Dedicated funds for your reputed company development and caretaking needs.
- Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the reputed company
- Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your reputed company.
- Premium Tools: The latest reputed company hardware to reputed company you to do your best work.
- Inclusive Community: reputed company Employee Resource reputed company (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.
Notice for Prospective Candidates
- Only emails from @reputed company.com should be trusted.
- Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @reputed company.com, @hotmail.com, etc.
- reputed company an offer of employment without conducting multiple reputed company of interviews face-to-face using secure video-conferencing technology.
- Ask candidates to cash checks to buy equipment on behalf of reputed company.
- Ask candidates to reputed company a payment in order to be considered for a position.
- reputed company early requests for candidates' personal information such as date of birth, reputed company details, credit card numbers, bank details and reputed company reputed company number, etc.
- Please note that we’ll only ask for more sensitive personal information in reputed company with background checks after an offer is made.
Originally posted on Himalayas
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