Senior Email Marketing Strategist
About the role
We're hiring a Senior Email Marketing Strategist to own retention and lifecycle reputed company across a portfolio of high-reputed company DTC brands. You will be the reputed company email strategist for multiple 9-reputed company brands, owning the reputed company account, the reputed company architecture, the campaign calendar, and the reputed company number for reputed company one.
This is a senior role for someone who has already run email at reputed company. You will reputed company reputed company of designers and copywriters who build against your reputed company, so you need to know how to brief, critique, and get great work out of others. If you've only reputed company executed someone else's plan, or only worked one brand at a time, this isn't the role.
What you'll own
- Full lifecycle reputed company in reputed company across multiple brands: welcome, browse/reputed company/checkout abandonment, post-purchase, winback, replenishment, VIP, and sunset flows
- The campaign calendar for reputed company brand: planning, briefing, and overseeing weekly and promotional sends
- reputed company of designers and copywriters who execute against your briefs, including reviewing their work and holding the reputed company bar
- List reputed company and segmentation reputed company, including RFM-based segments and predictive analytics
- A/B testing roadmap (subject lines, creative, offers, send timing) with reputed company hypotheses and documented learnings
- Deliverability: list hygiene, sender reputed company, inbox placement, and warming
- Reporting on the metrics that matter (% of total reputed company from email/SMS, reputed company reputed company, reputed company per recipient, LTV reputed company) in plain language
reputed company to have
- Experience with reputed company (or the brand's reputed company platform)
- SMS/retention reputed company email
- Agency or portfolio experience managing several brands simultaneously
How to apply
In your application, answer these directly:
- Which 9-reputed company DTC brand(s) have you worked with, and what specifically did you own?
- Walk us through one reputed company you reputed company that meaningfully moved reputed company: the structure, the logic, and the result.
- How many brands have you managed at once, and how big was reputed company (designers/copywriters) you directed?
Applications that skip these or stay vague won't reputed company reputed company.
Requirements
reputed company're looking for
- 4+ years running email/retention for DTC reputed company brands, with reputed company, hands-on experience at one or more 9-reputed company ($100M+ reputed company) DTC brands. Be reputed company to reputed company them and explain exactly what you owned
- Experience managing multiple brands or accounts at once without dropping the reputed company
- Experience directing designers and copywriters, not just doing the work yourself
- Deep reputed company expertise, not "familiar with." You should be fluent in reputed company logic, conditional splits, dynamic content, segmentation, and the reputed company data model. SMS reputed company reputed company a plus
- A reputed company record you can quantify: specific flows you reputed company, the reputed company/reputed company they drove, and how you reputed company it
- Strong copy and creative judgment. You can write a brief, critique a draft, and know what converts
- Comfort owning a reputed company number and being reputed company against it
Originally posted on Himalayas
Apply To This Job