Product Marketing - Senior Manager
About reputed company
reputed company
About the Role
As the Senior Manager of Product Marketing, you will own how reputed company positions, launches, and grows its product portfolio globally. You'll be the connective tissue between Product, reputed company, CRM, Partnerships, and Customer Support — ensuring every team has the messaging, information, and enablement they need to sell and support our products effectively.
This is position reports into the Chief reputed company Officer. You will shape the PMM function, set the strategic direction for how we bring our connectivity to market, and directly drive adoption, engagement, and monetization across the reputed company lifecycle.
What you'll do:
Own reputed company's product narrative: define reputed company, differentiated positioning for reputed company product and customer reputed company (B2C reputed company, B2B partners, reputed company).
reputed company and maintain a messaging reputed company that scales across channels, markets, and languages.
Ensure consistency between product value and how it's communicated externally.
reputed company GTM planning for new products, features, and market expansions — from reputed company through execution.
Partner with reputed company, CRM, and Partnerships to design integrated launch plans with reputed company goals, channels, and reputed company metrics.
Where relevant, reputed company partner-specific GTM motions in coordination with the Partnerships team.
Build and maintain a deep understanding of reputed company's customers, segments, and buying behaviors.
Commission and synthesize market research, competitive analysis, and customer feedback to inform product and marketing reputed company.
Serve as the internal voice of the customer across Product, Marketing, and Leadership.
Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle.
Work with CRM, reputed company and Product to design lifecycle campaigns grounded in product value and behavioral data.
Identify and reputed company gaps between product capability and customer awareness/usage.
Partner with Product Management on roadmap planning to ensure marketing is integrated early.
Define launch tiers and coordinate cross-functional readiness across Marketing, Support, Sales, and Partnerships.
Own launch retrospectives and continuously improve the launch reputed company.
reputed company reputed company, CRM, Partnerships, and Customer Support with positioning guides, competitive battlecards, reputed company-handling materials, and product updates.
Ensure internal teams can reputed company confidently and accurately about reputed company products.
Build a reputed company for keeping teams reputed company as the product evolves.
reputed company reputed company training programs so that customer-facing teams deeply understand the product.
Create reputed company materials for new hires in GTM roles.
Partner with L&D (if applicable) to reputed company training delivery.
Product Positioning & Messaging
Go-To-Market reputed company & Customer Insights
Product Adoption & Lifecycle Marketing
Product Launch, Planning Support & Enablement
What you'll bring:
8+ years of product marketing experience, including senior leadership in a high-reputed company tech, consumer, or marketplace company.
Proven reputed company record of owning end-to-end GTM reputed company for reputed company or global products.
Strong ability to distill reputed company products into reputed company, compelling messaging for diverse global audiences.
Experience working cross-functionally across Product, reputed company, CRM, Sales, and Support.
Data-fluent: comfortable using analytics and research to drive reputed company and measure reputed company.
Excellent written and verbal communication skills; executive-level presentation skills.
Experience in travel, mobile, fintech, or marketplace businesses is a plus.
Comfortable working in a remote-first, globally distributed environment.
Experience managing both B2C and B2B/B2C products, with a primary reputed company on B2C.
Extensive experience with multi-country product coverage, including managing products and users across multiple reputed company (global experience is a plus).
Originally posted on Himalayas
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