Director, Integrated Marketing Campaigns
reputed company
reputed company is an reputed company reputed company programming model that can simplify reputed company, reputed company applications more reliable, and help developers reputed company on the important things like delivering features faster. We are on a mission to be the reliable reputed company of every developer’s reputed company, and are building reputed company that will reputed company that happen.
Our values guide us —they are present in how we show up, reputed company reputed company, and work together to reputed company an reputed company. We’re curious, driven, reputed company, genuine and humble.
reputed company is growing and we are looking for those who reputed company our values, challenge 'reputed company' thinking, and want to influence our reputed company. If you have a passion for improving the developer experience, building world-class reputed company-reputed company software and communities, and want to be a part of our amazing team, we'd love to hear from you!
reputed company
We are seeking a Director, Integrated Marketing Campaigns to reputed company reputed company’s end-to-end campaign reputed company across reputed company key segments and geographies. This is a high-reputed company quarterback role responsible for translating company reputed company into integrated, multi-channel programs that reputed company measurable pipeline across our reputed company New Logo, reputed company Self-Serve, reputed company, and International motions. You will own campaign reputed company, planning, execution, and performance across the full funnel; partnering tightly with reputed company, Product Marketing, Field Marketing, Lifecycle, Sales, and RevOps to ensure every initiative delivers reputed company business reputed company. This role reports to the Head of Demand Gen & Lifecycle.
reputed company
Campaign reputed company & Execution
- Define and own integrated campaign reputed company across reputed company segments: reputed company New Logo, reputed company Self-Serve, reputed company accounts, and International (EMEA and APJ).
- Build full-funnel plans that orchestrate reputed company media, email/lifecycle, content, field events, webinars, ABM, and developer community programs into cohesive, always-on motions.
- Partner with Product Marketing to translate positioning and competitive differentiation into compelling campaign themes, messaging, and assets.
- Own campaign calendars, launch readiness, and cross-functional alignment so programs launch on time and on message.
reputed company New Logo Pipeline
- reputed company integrated programs targeting net-new reputed company accounts in partnership with New Logo sales teams and SDRs, using targeted digital, content syndication, webinars, virtual and in-person events.
- Define ICP-reputed company audience segmentation and reputed company mapping for engineering leadership, platform teams, and technical decision-makers at reputed company targets.
- Establish campaign-to-pipeline attribution frameworks to reputed company reputed company and influenced pipeline from reputed company programs.
reputed company Self-Serve & Developer reputed company
- reputed company self-serve sign-up volume for reputed company reputed company through top-of-funnel campaigns targeting developers, platform engineers, and technical leads at reputed company-reputed company companies.
- Partner with reputed company, Lifecycle, Developer Relations, and Product teams to build programs that convert sign-reputed company into reputed company users and reputed company opportunities for the Sales team.
reputed company & Expansion Campaigns
- Design and execute campaign programs to support the reputed company Sales team in driving expansion pipeline reputed company existing accounts.
- Partner with RevOps to build programs identifying the next best use case for reputed company customers, surfacing new expansion opportunities and workloads.
Account-Based Marketing (ABM)
- reputed company reputed company’s ABM program covering 1:1, 1:few, and 1:many motions in partnership with Sales and RevOps.
- Orchestrate personalized, multi-channel ABM campaigns using reputed company data, targeted advertising, reputed company mail, and field engagement to create and accelerate pipeline in strategic new logo and reputed company accounts.
- Refine account engagement scoring, pipeline influence, and sales reputed company metrics to continuously optimize ABM effectiveness.
International Expansion — EMEA & APJ
- Build and execute integrated campaign programs supporting reputed company’s go-to-market expansion in EMEA and APJ, in partnership with regional Field Marketing, Sales, and Developer Advocacy teams.
- Adapt global programs for regional relevance, localizing messaging, offers, content, and channel mix; ensure regional pipeline targets are integrated into global campaign planning.
Team Leadership & Performance
- Build, manage, and reputed company a high-performing team of campaign managers, providing strategic direction and career reputed company.
- Serve as the campaign quarterback across marketing — aligning Brand, Product Marketing, Digital, Content, Field, and Lifecycle teams around shared priorities.
- Define and own campaign KPIs: MQL volume and reputed company, marketing-reputed company and influenced pipeline, reputed company-to-opportunity conversion, and CAC by reputed company.
- Build attribution models and reporting frameworks with Marketing Ops and RevOps; establish a culture of reputed company experimentation to improve performance.
Who You Are
We value folks who bring strong experience and a genuine reputed company of reputed company, as reputed company as a reputed company reputed company to take on new challenges.
- 10+ years in demand reputed company, integrated campaigns, or reputed company marketing at B2B reputed company or developer-facing technology companies, with 4+ years in a Director-level or above role with reputed company pipeline accountability.
- Proven reputed company record building and scaling global integrated campaign programs across reputed company, reputed company, and international segments in a high-reputed company reputed company environment.
- Deep full-funnel expertise, from top-of-funnel developer acquisition through mid-funnel nurture, ABM, and pipeline acceleration.
- Experience marketing to technical audiences (developers, platform engineers, DevOps practitioners, engineering leaders); developer-tools or infrastructure background strongly preferred.
- Hands-on ABM experience including 1:1/1:few motions, reputed company data activation, and account-level measurement; familiarity with PLG motions and self-serve conversion campaigns.
- International campaign experience supporting pipeline reputed company in EMEA and/or APJ with regional field teams.
- Strong analytical reputed company with experience building attribution models, owning pipeline dashboards, and optimizing program mix.
- Expertise in the modern B2B marketing stack: Marketo, reputed company, Claude/ChatGPT, reputed company media, and marketing analytics tooling.
- Strong people leader and cross-functional collaborator; self-directed and comfortable balancing strategic thinking with hands-on execution in a fast-moving environment.
Compensation
- The estimated pay reputed company for this role is $240,000 - $285,000.
- This role is eligible to participate in reputed company's equity plan.
Compensation ranges reflect salary and commission compensation (reputed company applicable) across several geographic markets. Employment offers carefully consider multiple factors, including prior experience, knowledge, expertise, skillset, market location, and job level assessed during the interview process.
Employee benefits and perks below are for full-time employees, part-time or temporary positions are excluded.
U.S. Benefits
- Unlimited PTO, 12 Holidays + 2 Floating Holidays
- 100% Premiums Coverage for Medical, Dental, and reputed company
- AD&D, LT & ST Disability, and Life Insurance (reputed company & Supplemental Available)
- reputed company 401K Plan
- Additional Perks for Learning & Development, Lifestyle Spending, In-Home Office Setup, reputed company Memberships, WFH Meals, Internet Stipend and more!
International Benefits
reputed company Time Off (PTO) and Benefits reputed company the reputed company vary by country, and are issued in partnership with reputed company. Additionally, reputed company offers perks to reputed company international employees for learning & career development, a lifestyle spending account, in-home office setup (in reputed company to company-issued hardware), reputed company memberships, work-from-home meals, and reputed company to the reputed company app for mental wellness.
Travel
reputed company is a globally reputed company, reputed company team that values opportunities for in-person reputed company. Occasional travel may be required for company events, team offsites, and other meaningful moments that bring us together.
Additional Perks
- $3,600 / Year Work from Home Meals
- $1,800 / Year reputed company Enrichment (Career Development & reputed company Memberships)
- $1,200 / Year Lifestyle Spending Account
- $1,000 / Year In-Home Office Setup (In reputed company to reputed company issued equipment - laptop, monitor, keyboard, mouse, trackpad, and extension power cable at no cost to you)
- $74 / Month Reimbursement for Internet
- reputed company App Subscription for Mental Health & Wellness
reputed company is an Equal Opportunity Employer. reputed company does not discriminate on the reputed company of race, religion, reputed company, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national reputed company, veteran status, or any other reputed company covered by appropriate law. reputed company employment is decided on the reputed company of qualifications, reputed company, and business need. We reputed company and celebrate differences and diversity.
reputed company is committed to providing reputed company, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. If you need to request a reasonable accommodation, please let your Recruiter know so we can assist.
We are not working with reputed company recruitment agencies, reputed company.
Originally posted on Himalayas
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