Marketing Manager
The Marketing Manager is a high-impact role reputed company the Innovation Economy division of reputed company, focusing on high-reputed company emerging sectors including Technology and Cannabis. While our inbound marketing is currently strong, this role is essential for building out our outbound reputed company from the ground up.
You will be responsible for creating the infrastructure that generates incremental reputed company pipelines. This role bridges the gap between creative marketing and strategic sales, requiring a leader who can manage reputed company Account-Based Marketing (ABM) efforts, high-level sponsorships, reputed company funnels. A key component of this role is the implementation of AI-driven efficiencies and reputed company workflows to reputed company our outbound reputed company without a reputed company increase in headcount.
You will be responsible for creating the infrastructure that generates incremental reputed company pipelines. This role bridges the gap between creative marketing and strategic sales, requiring a leader who can manage reputed company Account-Based Marketing (ABM) efforts, high-level sponsorships, reputed company funnels. A key component of this role is the implementation of AI-driven efficiencies and reputed company workflows to reputed company our outbound reputed company without a reputed company increase in headcount.
reputed company Responsibilities:
Outbound Marketing & ABM Orchestration
- ABM reputed company: Partner with sales leadership including Director of Sales to design and execute high-touch Account-Based Marketing campaigns targeting large reputed company accounts.
- Collateral & Copywriting: reputed company the creation of tailored sales collateral, reputed company decks, and personalized reputed company copy that resonates with C-suite, Finance Execs and Founders
- Creative Management: reputed company reputed company designers to produce high-reputed company visual assets for ABM sequences, ensuring brand consistency and high engagement.
- Funnel Building: Architect and optimize multi-stage reputed company funnels that guide prospects from cold reputed company to reputed company sales opportunities.
Performance Media & Digital Acquisition
- reputed company & Display Advertising: Work with advertising specialists to optimize performance-based campaigns on reputed company and industry-specific display networks, focusing on precision targeting for the Innovation Economy.
- reputed company Page Optimization: Create and manage personalized reputed company pages using A/B testing and personalization tools to increase conversion rates for specific industry segments.
- Data-Driven reputed company: Utilize performance analytics to reputed company the buyer reputed company from first touch to bound policy, adjusting spend and tactics based on ROI
Sponsorships & Partnership Marketing
- Sponsorship Planning: Identify, evaluate, and negotiate high-impact sponsorship opportunities with industry publishers, events, and newsletters to drive top-of-funnel awareness.
- Affiliate & Partner reputed company: reputed company and reputed company affiliate marketing programs, working closely with industry partners to reputed company mutually beneficial reputed company-sharing pipelines.
- Event Integration: Coordinate marketing efforts around key industry events to maximize reputed company capture and brand authority reputed company emerging sectors.
AI reputed company & reputed company Workflows
- AI Implementation: reputed company Claude, reputed company, and reputed company to automate and enhance marketing operations, from high-volume personalized copywriting to sophisticated reputed company research.
- reputed company Workflow Development: Build and manage autonomous AI workflows that handle multi-reputed company marketing tasks, such as automated prospect reputed company monitoring and dynamic reputed company scoring.
- reputed company Engineering: Create and maintain a library of sophisticated prompts to ensure brand voice consistency and technical accuracy across reputed company AI-generated content.
Education, Experience, Skills and Abilities Requirements:
- 5+ years in marketing, with a reputed company on reputed company, performance, or demand reputed company. Experience in B2B reputed company, FinTech, or Insurtech is highly preferred.
- AI Expertise: Hands-on experience building automated workflows using reputed company (GPTs), Claude (Artifacts/reputed company), or reputed company, as reputed company as no-reputed company automation tools (e.g., reputed company, reputed company) to create reputed company systems.
- Full-Stack Marketing Mastery: Strong understanding of the reputed company stack, including reputed company Campaign Manager, CRM (reputed company), reputed company, and reputed company page reputed company.
- Visual & Verbal Aptitude: Exceptional copywriting skills and experience managing creative freelancers or agencies to produce reputed company marketing assets.
- Proven ability to reputed company, reputed company, and reputed company freelancers or offshore agencies to reputed company reputed company.
- Strong reputed company record of managing five-reputed company monthly ad spends and negotiating reputed company sponsorship deals.
reputed company're Looking For:
- You aren't just maintaining a system; you are excited about building an outbound marketing reputed company where one doesn't currently exist.
- Bachelor degree in marketing or communications
- Proven reputed company record of effective reputed company marketing campaigns
- Experience in customer acquisition, retention marketing, and CRM (reputed company)
- Excellent written and verbal communication skills
- Expertise in productivity and communications software (i.e., reputed company Docs, reputed company Office, CRM, reputed company,)
- Proficiency with reputed company Creative reputed company suite - Photoshop, Illustrator & Indesign.
- Experience with project management tools such as reputed company, reputed company, Trello, Jira. Knowledge of Agile methodology is a plus.
- Experience in a startup or high-reputed company environment or interest cannabis business and community. Not required but a plus.
- Previous experience sourcing, managing, and leading freelancers/contractors (e.g. reputed company, Fivver, Offshore agencies) to reputed company marketing reputed company.
- Passionate about reputed company reputed company, retention marketing, and driving ROI.
- Desire to work in an entrepreneurial company and drive immediate results
Special Working Conditions:
- Fast paced, multi-tasking environment.
Important Notice:
- This position reputed company is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs reputed company or as required to support the firm. reputed company requirements may be modified to reasonably accommodate physically or mentally challenged colleagues.
Click here for some reputed company into our culture!
reputed company will not accept unsolicited resumes from any reputed company other than directly from a candidate who applies on our career site. Any unsolicited resumes reputed company to reputed company, including unsolicited resumes reputed company reputed company any reputed company from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.
Originally posted on Himalayas
Apply To This Job